149. What Needs to Change in the Protect College Sports Act?

149. What Needs to Change in the Protect College Sports Act?

Where is the current version of the Protect College Sports Act lacking, and what needs to change? Amid ongoing leaks and revisions, AJ Maestas and Charles Rolston examine how the proposed legislation could shape the long-term health of college athletics and impact athletes, schools, and conferences. Can pooling media rights really double revenue? Navigate's analysis suggests otherwise. AJ breaks down where the projections fall short, the real ways the industry can professionalize, create stability and preserve what makes college sports special. Timestamps: * 0:35 - The latest on the Protect College Sports Act * 1:35 - The realignment provision * 6:10 - Downsides to collective media rights pooling * 8:45 - Should be focusing on NIL? * 14:10 - Key Takeaways * 15:20 - Predictions

Highlight: Eddie Lewis - Former USMNT Team Player & Founder of TOCA Soccer

Eddie Lewis - two-time World Cup player for the U.S. and founder of TOCA Soccer - on the two eureka moments that led to the creation of TOCA Social. TOCA supports training for high-level athletes but also a fun soccer experience for the casual fan. Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=8e379d9055c0772740f5bb58db0f35c8 [https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=8e379d9055c0772740f5bb58db0f35c8] For more insights, visit our LinkedIn page [https://www.linkedin.com/company/2409032] or learn more about Navigate at https://nvgt.com/ [https://nvgt.com/].

148. Navigate's SBJ BIS Workshop - A Study in Fan Friction

For this year's brands-only workshop at SBJ BIS - Navigate's custom insights team conducted a robust study of sports fans and where they perceive friction points in the fan experience. Ally Corbin presented the findings along with Navigate's recommendations for brands looking to build relevance and affinity through sponsorship. She joins AJ Maestas to discuss her presentation and other key learnings from the workshop. We've created an interactive dashboard based on the study's data. You can filter by question or demographics, or use the AI-feature to chat directly with the data. You can view the dashboard, here: https://navigate-fan-friction-research.manus.space/ [https://navigate-fan-friction-research.manus.space/] Timestamps: * 0:30 - Navigate's Workshop at the SBJ Brand Innovation Summit * 2:55 - Friction points in fandom * 5:55 - Strategies for brands - relevance over impressions * 9:15 - Session #2 - The Rising Cost of Sponsorship * 12:40 - Tracking & attributing sponsorship * 17:10 - Sponsorship growth rates * 19:35 - Takeaway points from Ally's presentation For more insights, visit our LinkedIn page [https://www.linkedin.com/company/2409032] or learn more about Navigate at https://nvgt.com/ [https://nvgt.com/].

Highlight: Radhika Duggal - MLS

"Our primary brand value, the thing that people choose us for...is about fun and entertainment." Radhika Duggal – CMO of Major League Soccer – on how MLS used consumer research, stakeholder feedback, and competitive analysis to define its brand. She explains why creating a fun, inclusive experience is at the heart of the league's identity. Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=0485ea629690be3624d73b7eee3a7873 [https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=0485ea629690be3624d73b7eee3a7873] For more insights, visit our LinkedIn page [https://www.linkedin.com/company/2409032] or learn more about Navigate at https://nvgt.com/ [https://nvgt.com/].

147. Eddie Lewis - TOCA Soccer

Eddie Lewis - Two-time World Cup player for the U.S. and founder of TOCA Soccer - is changing the way that young soccer players train, while simultaneously building soccer's answer to Topgolf. He shares how he balances both objectives domestically and his plans for international expansion. Timestamps: 1:50 - TOCA's Elevator Pitch 5:55 - TOCA Soccer vs. TOCA Social 8:15 - Youth sports 12:55 - The infrastructure of American soccer 16:50 - MLS Partnership 18:40 - International expansion 22:00 - Lessons from playing soccer 28:55 - Rapid Fire Questions For more insights, visit our LinkedIn page [https://www.linkedin.com/company/2409032] or learn more about Navigate at https://nvgt.com/ [https://nvgt.com/].