CLASSIC REWIND: Davina Frederick: The Wealthy Woman Lawyer

Ryan Kimler: Special Host Message

In this short message to the Net Profit Podcast community, Ryan Kimler shares an important update about the show. He reflects on the podcast’s journey since launching in January 2023, expresses gratitude to listeners for their continued support, and explains why he’s taking a brief pause to focus on new projects in 2026. While the podcast is on a short break, Ryan reassures listeners that the Net Profit Podcast is not ending—and that he’ll be back in the host seat soon. Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit [https://go.oncehub.com/profit] Connect with Ryan Kimler:  Net Profit CFO Home Page: www.netprofitcfo.com [http://www.netprofitcfo.com/] Email: ryan@netprofitcfo.com [ryan@netprofitcfo.com] Facebook: www.facebook.com/rkimler [http://www.facebook.com/rkimler] LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/ [http://www.linkedin.com/in/ryankfinancialclarityllc/] LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/ [https://www.linkedin.com/company/netprofitcfo/] LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/ [https://www.linkedin.com/company/financial-clarity-llc/] Show notes by Podcastologist Andy Santiago Audio production by https://www.turnkeypodcast.com/Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.

Franka Winchester: Impact of Fractional Accounting and HR

About Franka Winchester: Franka Winchester is the Owner, Founder, and Managing Partner of Pacific Crest Group, which specializes in outsourced accounting and HR for growing organizations. Since 2003, she’s worked with businesses typically in the 30–250 employee range to streamline their financial back office, strengthen internal controls, prevent costly compliance mistakes, and create efficient, cloud-based systems.  Franka and her team act as a fractional finance and HR department—combining bookkeeping, controller-level oversight, and strategic HR support—so business owners get enterprise-level back-office support without the cost of building a full in-house team. In this episode, Ryan and Franka Winchester discuss: * Franka’s journey and the founding of Pacific Crest Group * Evolution of outsourced accounting and HR (technology & remote work) * Ideal clients and service scope * Blind spots PCG solves for business owners * Benefits and economics of outsourcing vs. in-house teams Key Takeaways: * The outsourced back office has radically evolved. What used to require on-site bookkeepers, paper files, and desktop software can now be handled remotely through fully cloud-based, paperless systems and virtual meetings. * Growing companies hit a tipping point for HR and accounting. Once a business reaches roughly 30–250 employees (often around 80 people and ~$10M in revenue), the volume of transactions, people issues, and compliance needs typically outgrows DIY or “one person does everything” solutions. * Systems and checklists are a silent competitive advantage. Well-designed workflows, recurring task lists, and project management tools dramatically cut the risk of missed filings, lapsed licenses, and other back-office oversights—while strengthening financial controls against fraud. * The best finance and HR support feels like a strategic partner. Regular review meetings, visual reporting, and open conversations about trends and red flags turn back-office functions into a source of insight and guidance, not just a cost center. * Instead of hiring a full-time bookkeeper, controller, CFO, and HR lead, many businesses get better coverage—and often lower total cost—by tapping specialized professionals on a fractional or outsourced basis. “There's always something new, there's always something to learn, and there is great feedback that we're getting, and that is what I feel like keeps us going.” — Franka Winchester Connect with Franka Winchester:  Website: https://www.pcg-services.com/ [https://www.pcg-services.com/]  LinkedIn: https://www.linkedin.com/in/frankawinchester/ [https://www.linkedin.com/in/frankawinchester/]  Instagram: https://www.instagram.com/frankawinchester/ [https://www.instagram.com/frankawinchester/]  Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit [https://go.oncehub.com/profit] Connect with Ryan Kimler:  Net Profit CFO Home Page: www.netprofitcfo.com [http://www.netprofitcfo.com/] Email: ryan@netprofitcfo.com [ryan@netprofitcfo.com] Facebook: www.facebook.com/rkimler [http://www.facebook.com/rkimler] LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/ [http://www.linkedin.com/in/ryankfinancialclarityllc/] LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/ [https://www.linkedin.com/company/netprofitcfo/] LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/ [https://www.linkedin.com/company/financial-clarity-llc/] Show notes by Podcastologist Angelica Rayco Audio production by https://www.turnkeypodcast.com/Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.

CLASSIC REWIND: Josh Ramsey: Fractional CMO and Strategic Marketing

About Josh Ramsey: Joshua Ramsey, owner and operator of both JRcmo and a full-stack marketing agency, has developed principles and strategies for businesses since 2001. During this time, Joshua has successfully created and executed more than 80,000 successful campaigns across the US. Joshua is a Fractional Chief Marketing Officer, author, and highly regarded speaker. As someone with experience in speaking since 2005, Joshua teaches executives and business owners exactly how to cut costs and improve their current business so they can continue to grow. As a true Fractional Chief Marketing Officer, Joshua gives business owners unique executive experience, along with a fresh perspective, without having to pay the high salary of a full-time employee. He helps them develop new strategies for growing their brand, increasing customer acquisition, and generating new sales. In this episode, Ryan and Josh Ramsey discuss: * The gap between marketing execution and strategy * How perception influences brand effectiveness * Misalignment in marketing partnerships * Data-driven decision-making in advertising efforts Key Takeaways: * Without a structured transition plan and historical marketing analysis, switching agencies causes a full reset in strategy, data tracking, and momentum, ultimately costing businesses valuable time and lost sales opportunities. * Driving traffic to a website is ineffective unless the messaging and visuals immediately align with the expectations of the intended audience, especially when selling premium services or targeting specific buyer personas. * Many businesses unknowingly waste marketing budget because agencies often pitch and execute what they’re good at, rather than what serves the broader strategic needs of the company, resulting in fragmented and misaligned efforts. * A website’s time-on-site metric is a key indicator of conversion potential, and by increasing user engagement through targeted messaging and design, businesses can dramatically improve lead quality and overall marketing ROI.  "It’s not what you say, not how you say it—it’s what’s perceived by your audience." — Josh Ramsey Connect with Josh Ramsey:  Website: https://jrcmo.com/ [https://jrcmo.com/] LinkedIn: https://www.linkedin.com/in/jrcmo/ [https://www.linkedin.com/in/jrcmo/] Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit [https://go.oncehub.com/profit] Connect with Ryan Kimler:  Net Profit CFO Home Page: www.netprofitcfo.com [http://www.netprofitcfo.com/] Email: ryan@netprofitcfo.com [ryan@netprofitcfo.com] Facebook: www.facebook.com/rkimler [http://www.facebook.com/rkimler] LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/ [http://www.linkedin.com/in/ryankfinancialclarityllc/] LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/ [https://www.linkedin.com/company/netprofitcfo/] LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/ [https://www.linkedin.com/company/financial-clarity-llc/] Show notes by Podcastologist Andy Santiago Audio production by https://www.turnkeypodcast.com/Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.

CLASSIC REWIND: Michael Burke: Unlocking Business Potential and Inner Resources

About Michael Burke: Michael unlocks human potential so small businesses break through ceilings with less burnout and without delay. He has expertly coached hundreds of business owners, executives, and their leadership teams across the United States. His unique insight into what it takes to break through is forged in experience as a former "Turn-Around" specialist, marathoner, and thriving decades beyond his life expectancy. In this episode, Ryan and Michael Burke discuss: * Unlocking human potential through neuroscience-informed coaching * The relationship between mental blocks and business problem-solving * The role of brain function in stress, decision-making, and innovation * Coaching structures designed for rapid, lasting personal and team transformation Key Takeaways: * Through targeted coaching conversations that stimulate insight and shift cognitive processing from the brain’s fear-based amygdala to the possibility-oriented prefrontal cortex, business owners can quickly access solutions to complex challenges that previously felt unsolvable. * By combining neuroscience-backed coaching methods with the structured “mental fitness” framework from Positive Intelligence, clients not only experience breakthroughs in clarity but also retain and reinforce these insights through habit-building, minimizing regression, and mental sabotage. * Stress is significantly reduced when individuals learn to recognize and rewire their brain's natural bias toward threat detection and instead train their cognitive focus toward constructive thinking and creative execution using the brain’s higher-order regions. * When entire teams adopt a shared coaching language and mindset, organizations experience fewer idea-stifling behaviors like fear-based reactions or leader-imposed shutdowns, replacing them with energized collaboration, sustained innovation, and execution consistency. "No matter what's going on in your business, no matter what's going on in life, you already have what it takes to break through." — Michael Burke Connect with Michael Burke:  Website: https://michaelburkecoaching.com/ [https://michaelburkecoaching.com/] Email: mike@michaelburkecoaching.com [mike@michaelburkecoaching.com] LinkedIn: www.linkedin.com/in/michaelburkelivebold [http://www.linkedin.com/in/michaelburkelivebold] Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit [https://go.oncehub.com/profit] Connect with Ryan Kimler:  Net Profit CFO Home Page: www.netprofitcfo.com [http://www.netprofitcfo.com/] Email: ryan@netprofitcfo.com [ryan@netprofitcfo.com] Facebook: www.facebook.com/rkimler [http://www.facebook.com/rkimler] LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/ [http://www.linkedin.com/in/ryankfinancialclarityllc/] LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/ [https://www.linkedin.com/company/netprofitcfo/] LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/ [https://www.linkedin.com/company/financial-clarity-llc/] Show notes by Podcastologist Andy Santiago Audio production by https://www.turnkeypodcast.com/Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.

CLASSIC REWIND: Davina Frederick: The Wealthy Woman Lawyer

About Davina Frederick: Attorney Davina Frederick is the founder and CEO of Wealthy Woman Lawyer, a company that helps women law firm owners scale their law firm businesses and become millionaires. She's also the author of two books on law firm marketing and management, and the founder of the number one podcast for women in law, the Wealthy Woman Lawyer Podcast. In this episode, Ryan and Davina Frederick discuss: * Navigating the challenges of growing and scaling a solo or small law firm * Shifting mindsets to build sustainable and leveraged businesses * The importance of strategic delegation and hiring to grow beyond limitations * Developing financial confidence and planning for long-term wealth and security Key Takeaways: * Many women law firm owners unknowingly stay solo for too long, leading to exhaustion, limited income scalability, and ultimately building a business that cannot function or be sold without them, jeopardizing both retirement and legacy. * By applying a structured framework focused on mindset, client attraction, pricing, systems, team development, and financial mastery, women lawyers can break out of the six-figure plateau and sustainably scale their firms to seven and multiple seven figures. * Letting go of the need to control or personally execute every task—especially those they’re skilled at—allows law firm owners to transition from overworked professionals into strategic leaders building high-impact, asset-driven businesses. * Attaching real financial figures to personal goals like travel, education, retirement, and security reveals why scaling a profitable business is not just about money, but about funding a fulfilling, empowered, and secure life. "The highest and best use of your time, at some point, becomes mentoring, teaching, coaching, training other associate attorneys to work for you, so you can focus on growing the business, rain-making—whatever it is that's going to move that lever and grow your business to the next level." — Davina Frederick Connect with Davina Frederick:  Website: http://www.wealthywomanlawyer.com/ [http://www.wealthywomanlawyer.com/] Show: Wealthy Woman Lawyer Podcast: https://podcasts.apple.com/us/podcast/wealthy-woman-lawyer-podcast-helping-you-create-a/id1458507391 [https://podcasts.apple.com/us/podcast/wealthy-woman-lawyer-podcast-helping-you-create-a/id1458507391] LinkedIn: https://www.linkedin.com/in/davinafrederick/ [https://www.linkedin.com/in/davinafrederick/] Facebook: https://www.facebook.com/wealthywomanlawyer [https://www.facebook.com/wealthywomanlawyer] Instagram: https://www.instagram.com/wealthywomanlawyer [https://www.instagram.com/wealthywomanlawyer] Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit [https://go.oncehub.com/profit] Connect with Ryan Kimler:  Net Profit CFO Home Page: www.netprofitcfo.com [http://www.netprofitcfo.com/] Email: ryan@netprofitcfo.com [ryan@netprofitcfo.com] Facebook: www.facebook.com/rkimler [http://www.facebook.com/rkimler] LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/ [http://www.linkedin.com/in/ryankfinancialclarityllc/] LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/ [https://www.linkedin.com/company/netprofitcfo/] LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/ [https://www.linkedin.com/company/financial-clarity-llc/] Show notes by Podcastologist Andy Santiago Audio production by https://www.turnkeypodcast.com/Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.