He Retired From Footy. Then Built a Fashion Empire

The NRL Star Who Sold Out Australia in 8 Minutes

Lewi Brown returns to No Utes in the Valet for this special mini episode. The former NRL player turned Earl's Collection founder reflects on the journey from professional sport to building one of Australia's most respected fashion brands. From seeing his own ASICS football boot on the field for the first time to the lessons he learned from mentors like Ivan Cleary, Lewi shares insights on gratitude, creativity, leadership, and what it takes to create something meaningful beyond sport. * Lewi's transition from professional rugby league to founding Earl's Collection * The unforgettable experience of seeing his own football boot on the field * Growing up wearing hand-me-down boots and how it shaped his perspective on success * Early insecurities around sporting uniforms and finding confidence as a professional athlete * The influence Ivan Cleary had on his career, mindset, and personal development * Why being coachable is one of the most valuable traits in sport and business * Building a team based on character and values rather than qualifications alone * The importance of leaving people, clubs, and workplaces better than you found them * Finding creative inspiration through music videos and visual storytelling * How music, culture, and sport continue to influence Lewi's approach to branding and design While many founders look to books or podcasts for inspiration, Lewi reveals that much of his creative process comes from music. By listening closely to lyrics and then watching the accompanying visuals, he finds new perspectives on storytelling, emotion, and culture. It's an approach that continues to shape the way he thinks about design, branding, and the stories Earl's Collection tells through its products.

He Retired From Footy. Then Built a Fashion Empire

Lewi Brown went from professional rugby league player to one of Australia's most influential fashion founders. In this episode of No Utes in the Valet, he opens up about retiring from football on 199 NRL games, building Earl's Collection from scratch, overcoming personal tragedy, and creating one of the most talked-about collaborations in Australian fashion with ASICS. Alongside Isaac and Elliot, he explores the crossover between sport, style, identity and what it takes to build something meaningful after professional sport. In This Episode * Why Lewi walked away from rugby league despite being one game short of 200 appearances * Growing up in Christchurch and finding creativity through hardship * The heartbreaking story behind the Earl's Collection name * How mental health and family shaped the brand's purpose * What professional sport taught him about business and leadership * The rise of athlete fashion culture in Australia and New Zealand * Working with ASICS and creating a world-first football boot collaboration * Why authenticity matters more than trends * The challenge of building a fashion brand after sport * Iconic moments where sport and fashion collide Why ASICS Changed Everything Lewi reveals how a simple meeting with ASICS turned into a life-changing opportunity. What started as an invitation to collect shoes became the chance to design his own footwear collaboration. The result was a sell-out collection and a world-first football boot that bridged performance sport and fashion.

Breaking Comfort Zones | Isaac Smith Walks The Runway

What happens when an AFL premiership player swaps the footy field for the runway at Australian Fashion Week? Pure chaos Perfection! This week on No Utes In The Valet, Elliot and Isaac unpack the moment that somehow took over Australian media after Isaac walked for Christian Kimber at Australian Fashion Week. What started as a joke between mates quickly spiralled into headlines, group chat carnage, and one of the most uncomfortable experiences of Isaac’s life. From panic backstage with international models, to accidentally eating the entire model breakfast buffet, to trying not to laugh while standing frozen in front of 50 photographers, this episode is absolute gold. But underneath the chaos is something surprisingly honest. A conversation about masculinity, confidence, stepping outside your comfort zone, and why doing things that scare you can completely change how you see yourself. This episode includes: * Isaac’s backstage panic before the runway * The model breakfast buffet disaster * Fashion Week group chat abuse from former teammates * Why football culture 10 years ago would never have allowed this * The unexpected messages Isaac received afterwards * Montana Cox giving runway advice while eating gnocchi on a Sydney bollard * Why confidence actually comes from discomfort * The fighter pilot / mechanic outfit discourse * Fashion, football, identity, and breaking stereotypes * Why stepping outside your comfort zone changes everything It’s fashion. It’s football. It’s emotional growth wrapped inside World War II mechanic overalls. And somehow… it works.

“Just Think You’re Hot”: Montana Cox Turns Isaac Smith Into A Runway Model

What happens when an AFL legend accidentally ends up walking Australian Fashion Week? Absolute chaos. This week on No Utes in the Valet, Elliot and Isaac are back and things immediately spiral. Elliot is recording fresh off emergency surgery after a mirror literally crushed his ankle at a cocktail party, while Isaac somehow finds himself preparing to walk the runway at Australian Fashion Week for Christian Kimber [https://christiankimber.com?utm_source=chatgpt.com]. There’s just one problem… Isaac has absolutely no idea what he’s doing. After a hilariously awkward first fitting experience involving confusion, panic phone calls, and stripping down “way too quickly”, the boys decide it’s time to call in reinforcements. Enter Australian supermodel Montana Cox. What follows is one of the funniest conversations the show has had yet: * Montana explains how runway models find their “inner beast” * Isaac asks how to get from Australian Fashion Week… to Milan * Elliot compares Montana to the Chris Scott of modelling * There’s serious debate over cheekbones, pacing, and whether Isaac should embrace “balls blazing” energy * And somehow… the conversation ends with an unforgettable food poisoning disaster story in South Africa It’s sport, fashion, chaos, bowel-related trauma, and elite-level banter all rolled into one episode. This is No Utes In The Valet at its absolute best.

Is Isaac Fit for Australian Fashion Week

Can a premiership player become a runway model overnight? In this episode of No Utes in the Valet, the worlds of footy and fashion collide as Elliot Garnaut and Isaac Smith debate camera angles, Coachella culture and whether one retired AFL star has what it takes to walk at Australian Fashion Week. From there, the boys move through the week in culture and sport: * Justin Bieber spotted at Coachella wearing star-shaped pimple patches * Australia’s sprint stars making headlines at the national championships * Why athletes are becoming cultural figures beyond the field Then comes the main event: Australian Fashion Week. Elliot explains why this year’s setting at the Museum of Contemporary Art Australia with Sydney Harbour as the backdrop is a major moment for the industry, before challenging Isaac to do the unthinkable: walk in a show. What starts as a joke turns serious fast. After an impromptu hallway catwalk and some surprisingly confident turns, Isaac receives a real-time invitation to attend a fitting for Christian Kimber. Yes, seriously. The episode also features a fiery round of Red Flag, Green Flag: * Taking shoes off on planes * Double dipping * Wearing UGG boots in public * Ordering coffee with milk and sugar * Photobombing strangers Plus: * Isaac’s review of Nuremberg starring Russell Crowe and Rami Malek * Whether Taylor Swift would ever headline an NFL game * What modern umpire microphones have changed in the AFL * Why some people are built for the runway… and some definitely aren’t It’s fashion, footy and cultural carnage. And by the end of the episode, one question remains: Is Isaac Smith about to become the hottest ticket at Fashion Week?