The Rise of Reebok - Joe Foster

How To Make Your Podcast The Prize | Victoria Hampson

Victoria Hampson is a business consultant with over three decades of global experience working with major brands. But right now, she’s rethinking how to use her reputation and credibility to build the business she actually wants. In this strategic conversation, I help Vicky move from vague messaging to powerful positioning. We explore how to make your podcast a true asset—one that deepens relationships, creates real sales conversations, and grows your business… without chasing downloads or algorithms. Game Plan Talking Points: • Why Being “For Everyone” Hurts Your Business • The Power of Saying “Right Now I Work With…” • How Specificity Activates Referrals • When and Why to Use Dynamic Ad Insertion • Choosing Guests Who Become Clients, Referrers, or Partners • Interviewing with Insight: Better Questions, Better Results • Why Numbers Don’t Matter (Time and Money Do) • The Case for Delivery Assets Over Vanity Metrics • Building Bond Through Memory and Voice • Why Pod Match Might Be Hurting You • The “Post-Coital Pod Moment” That Builds Business • Making Podcasting the Prize—Not the Content Filler 12 Reasons to Listen… • Why “I Help Everyone” Doesn’t Work It’s at 05:00 • How to Choose a Clear Niche (Without Marrying It) It’s at 08:00 • Using “Right Now I Work With…” as a Positioning Move It’s at 09:00 • Creating Referrals Through Specific Messaging It’s at 10:00 • Why You Don’t Need a Popular Podcast It’s at 15:30 • Understanding Dynamic Ad Insertion It’s at 16:00 • Sending a Podcast as a Pre-Call Asset It’s at 17:00 • Metrics That Matter It’s at 20:00 • How to Ask Questions People Remember It’s at 26:00 • The Guest Criteria That Actually Builds Business It’s at 35:00 • How to Use a Podcast to Save Time, Not Just Market It’s at 32:00 • Why Podcast Dating Sites aren’t the Win You Think It Is It’s at 40:00 Time-stamps: 00:00 Rethinking What Podcasting Is For 05:00 Why Vague Messaging Doesn’t Convert 08:00 The “Pick a Lane” Strategy 09:00 Positioning with “Right Now I Work With…” 10:00 How Specifics Spark Referrals 15:30 Popular ≠ Profitable 16:00 Dynamic Ad Insertion Explained 17:00 Sending Podcasts Instead of Sales Decks 20:00 Time and Money: The Only Metrics That Matter 26:00 Memory, Emotion, and Questions That Land 32:00 Using Podcasts as Delivery Assets 35:00 Who Should You Actually Invite On? 40:00 The Problem with Pod Dating and Guest Apps Guest Deets: 🎧 Find Vicky on LinkedIn [https://www.linkedin.com/in/vicky-hampson/] 🔗 Visit Vicky’s website [https://www.victorious.consulting/] Never miss an episode: Listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/not-another-business-podcast-with-toby-goodman/id1810740458] Listen on Spotify [https://open.spotify.com/show/0Og6o5kl6ybUjpoOIsTm9p] Here are three ways I can help you with your business: 👀 Watch ‘Get Clients with Your Podcast’ when you join my email list [https://narrow-podcasting.squarespace.com/home] 📖 Read my best-selling book ‘Narrow Podcasting’ [https://narrow-podcasting.squarespace.com/book] 🚀 Connect with me on LinkedIn [https://www.linkedin.com/in/toby-goodman-cxs/]

The Rise of Reebok - Joe Foster

Joe Foster and his brother Jeff founded Reebok in post-war Britain, turning it into a globally recognized brand valued at $4 billion. In this episode, Joe shares powerful insights from his journey, highlighting how he overcame family tensions, navigated international markets, and built strategic partnerships... Long before the era of the internet. You'll hear Joe's perspectives on identifying real business opportunities, building genuine relationships, and why having fun is essential in entrepreneurship. Talking Points: • Breaking Free from Family Business Constraints • The Importance of Having Fun in Business • Identifying Genuine Market Opportunities • Navigating Early International Expansion • Building Strategic Relationships • Choosing the Right Partners and Employees • Overcoming Early Failures in the US Market • Strategic Pivoting to Aerobics and Women's Market • Growing Without Internet and Modern Technology 12 Reasons to Listen… • Leaving the Family Business It’s at 02:00 • Developing Independent Drive and Mindset It’s at 05:30 • Buying a Caravan in France as a Strategic Move It’s at 08:00 • Taking Reebok to America It’s at 09:30 • Understanding What Makes a Strong Partner It’s at 13:00 • Importance of Patience in Business It’s at 17:00 • How Joe Approaches Hiring and Team Culture It’s at 18:00 • How Reebok Attracted Influencers Before Social Media It’s at 25:00 • Getting the Game-Changing Five-Star Shoe It’s at 27:00 • Pivoting Successfully into Aerobics It’s at 28:00 • Building a Strong, Ego-Free Team It’s at 21:00 • The Value of Face-to-Face Conversations It’s at 30:00 Guest Deets: Joe Foster – Co-founder of Reebok, Author of "Shoemaker" [https://www.jwfosterheritage.com/] Never miss an episode: Listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/not-another-business-podcast-with-toby-goodman/id1810740458] Listen on Spotify [https://open.spotify.com/show/0Og6o5kl6ybUjpoOIsTm9p] Here are three ways I can help you with your business: 👀 Watch ‘Get Clients with Your Podcast’ when you join my email list [/home] 📖 Read my best-selling book ‘Narrow Podcasting’ [/book] 🚀 Connect with me on LinkedIn [https://www.linkedin.com/in/toby-goodman-cxs/]

Stop Vanity Virtue Podcasting - David Abel

David Abel is the founder of Digital Lightbulb, a branding and e-commerce consultancy. But despite his expertise, his podcast wasn’t driving the business results he wanted. In this candid conversation, I help David understand why more listeners isn't the best goal, how to create clear and compelling offers, and how to leverage value-based fees effectively. We dive deep into practical ways David can position himself clearly, improve his online presence, and turn podcast conversations into meaningful business opportunities. Game Plan Talking Points: • Why Listener Numbers Aren’t the Goal • Leveraging Your Website for Credibility • Transitioning from Employee to Entrepreneur Mindset • The Risk of Virtue Signaling in Early Business • Clarifying and Strengthening Your Brand Messaging • Moving Beyond Selling Your Time • Structuring Offers Around Value-Based Fees 12 Reasons to Listen… • Why “More Downloads” Isn’t the Right Goal. It’s at 02:00 • Building Real Business Credibility It’s at 04:00 • Avoiding “Cart Before Horse” Mistakes It’s at 04:30 • The Reality of Scaling Beyond Your Time It’s at 05:30 • How to Clearly Define Your Offer It’s at 06:30 • Why Your Website Matters (A Lot!) It’s at 09:00 • From Employee to Entrepreneur Mindset It’s at 13:00 • The Risk of Virtue Signaling in Business It’s at 14:00 • Clarifying Your Brand Messaging It’s at 17:00 • Creating Effective Sales Conversations It’s at 23:00 • Using Your Podcast Strategically It’s at 26:00 • Implementing Value-Based Fees It’s at 33:00 Time-stamps: 00:00 The Problem with Podcast Goals 04:00 Building Real Credibility 05:30 Scaling Beyond Selling Your Time 09:00 Website Credibility and Visibility 13:00 Employee to Entrepreneur Mindset Shift 14:00 Risks of Virtue Signaling 17:00 Clarifying Your Brand Message 23:00 Creating Effective Sales Conversations 26:00 Strategic Use of Podcasting 33:00 Implementing Value-Based Fees Guest Deets: Find David HERE [http://www.thedigitallightbulb.com/] David Abel on LinkedIn [https://www.linkedin.com/in/brand-advisor/] Never miss an episode: Listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/not-another-business-podcast-with-toby-goodman/id1810740458] Listen on Spotify [https://open.spotify.com/show/0Og6o5kl6ybUjpoOIsTm9p] Here are three ways I can help you with your business: 👀 Watch ‘Get Clients with Your Podcast’ when you join my email list [https://narrow-podcasting.squarespace.com/home] 📖 Read my best-selling book ‘Narrow Podcasting’ [https://narrow-podcasting.squarespace.com/book] 🚀 Connect with me on LinkedIn [https://www.linkedin.com/in/toby-goodman-cxs/]

Helping Creatives Escape Hollywood’s Limits - Jerrica Long

Jerrica Long helps frustrated mid-career creative professionals escape the confines of the Hollywood system. But it took me a while to get to that! She has a newsletter called ‘Greenlight Yourself’, some viral content and is building a following. In this conversation, I share ways our mutual connection, Josh Spector, has helped me, and we game-plan Jerrica’s next steps. Game Plan Talking Points: • Defining Ideal Client Personas • Navigating Day Job vs. Side Hustle • Business Model and Future Planning • Structuring and Delivering Client Offers • Identifying and Attracting the Right Clients • Positioning Jerrica to Greenlight Herself! • Refining Messaging and Online Presence Time-stamps: 00:00 How Josh Spector helped me reposition my course 03:36 The viral post to Hollywood 08:57 Finding the offer 11:32 Coaching Program and Membership Plans 12:34 Overcoming Hollywood Gatekeepers 19:02 Audience Growth Strategy Package 21:02 Community-Supported Client Growth 25:53 Spotting Credibility in Creative Fields 27:57 Targeting Established Creatives Newsletter 32:34 The value of the work. 34:05 Guiding clients to success 38:10 When only death forces a decsision 40:26 Crafting a ‘that’s me’ LinkedIn headline Guest Deets: Find Jerrica at Greenlight Yourself  [https://greenlightyourself.beehiiv.com/subscribe] Jerrica Long on LinkedIn: https://www.linkedin.com/in/jerricalong/ [https://www.linkedin.com/in/jerricalong/] Also check out: Josh Spector HERE [https://joshspector.com/] Never miss an episode: Listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/not-another-business-podcast-with-toby-goodman/id1810740458] Listen on Spotify [https://open.spotify.com/show/0Og6o5kl6ybUjpoOIsTm9p] Here are three ways I can help you with your business: 👀 Watch ‘Get Clients with Your Podcast’ when you join my email list [https://narrow-podcasting.squarespace.com/home] 📖 Read my best-selling book ‘Narrow Podcasting’ [https://narrow-podcasting.squarespace.com/book] 🚀 Connect with me on LinkedIn [https://www.linkedin.com/in/toby-goodman-cxs/]

How To Mix Business With Pleasure - Gary Mullins

How do you let your community know about your business without coming across as cringeworthy? Gary Mullins joins ‘Not Another Business Podcast with Toby Goodman’ to talk music, motors, and making memorable experiences for high-end clients. Gary’s a gigging musician turned events entrepreneur and a key player in the Ferrari Owners Club. We discuss how he bridges two luxury worlds to create standout opportunities for clients and how he has built genuine authority without relying on vanity metrics. If you’re looking to turn creative work into high-value relationships—and grow your business without compromising your brand—this episode shows you how. Game Plan Talking Points: • Gary’s Business and Unique Selling Proposition • Podcasting as a Business Tool and Authority Building • The Creation and Impact of ‘Narrow Podcasting’ • Wearing Multiple Hats: Music, Cars, and Self-Promotion • Defining and Serving Different Audiences • Community Building within the Ferrari Owners Club • Building Relationships and Attracting High-Profile Guests • Linking Luxury Markets: Cars, Watches, and Event Experiences • Structuring Content for Community Engagement • Marketing Positioning and Brand Story • Community Data and CRM Tactics • Best Practices for Maintaining Relationships • Launching New Businesses and Qualifying Opportunities Time-stamps: 00:00 When to Write Before Podcasting? 05:18 Writing My Book on Podcasting 07:55 From Book to Global Recognition 10:44 Balancing Business and Music Careers 14:01 Environment's Role in Communication 18:41 Cultivating Motorsport Networking Events 21:49 Buying Feelings, Not Products 25:47 Exclusive Access for Executive Experiences 28:31 Subtle Luxury and Class Appreciation 32:16 Ferrari Podcast Audience Survey 36:24 Ferrari Enthusiast's Lifestyle Insights 40:47 Qualifying New Business Opportunities 42:42 Evaluating Meaningful Revenue Paths 46:30 Community Leadership: Being a Guide 49:34 Luxury Appeals to Discerning Tastes Guest Deets: Find Gary Mullins Here: https://www.garymullins.co.uk/ [https://www.garymullins.co.uk/%EF%BF%BCConnect] Connect with Garry on LinkedIn: https://www.linkedin.com/in/garywmullins/ [https://www.linkedin.com/in/garywmullins/] Never miss an episode: Listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/not-another-business-podcast-with-toby-goodman/id1810740458] Listen on Spotify [https://open.spotify.com/show/0Og6o5kl6ybUjpoOIsTm9p] Here are three ways I can help you with your business: 👀 Watch ‘Get Clients with Your Podcast’ when you join my email list [https://narrow-podcasting.squarespace.com/home] 📖 Read my best-selling book ‘Narrow Podcasting’ [https://narrow-podcasting.squarespace.com/book] 🚀 Connect with me on LinkedIn [https://www.linkedin.com/in/toby-goodman-cxs/]