Black November

E23: iOS Privacy, Metaverse and Patagonia

A comeback episode packed with news Subscribe, Review, and Share if you like! 🗞HEADLINES 👉 Meta and TikTok workaround iOS privacy features. Sources: KrauseFX 👉 AmericanEagle trying to get through Gen-Z on Roblox. Sources: Digiday 👉 Dubai setting the record straight for Crypto projects' marketing strategies. Sources: Cryptodaily 👉 Netflix's Advertising costs and what to expect. Sources: MorningBrew 👉 Queen Elizabeth II funeral AKA: The day marketing stopped in the UK. Sources: The Drum 👉 Patagonia's founder quits his right for the company's profits. Sources: Marketing Week IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW IT ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️ 🎙 @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com 👨🏻‍💻 @albertolempira on any social network https://albertolempira.com 🔊 Music & Sound arrangement by @dosdosmusic

Metaverse, NFTs, and Virtual lands

Episode recorded live on Jan 21st, 2022. Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely. Subscribe, Review, and Share if you like! HEADLINES Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic. Sources: Twitter [https://help.twitter.com/en/using-twitter/twitter-blue-labs#nft] Crypto.com got hacked. But they reimbursed their customers right away. Sources: Decrypt [https://decrypt.co/90786/crypto-com-confirms-exchange-lost-nearly-34m-hackers] Meta wants you to mint and exchange NFTs on Facebook and Instagram. Sources: FinancialTimes [https://www.ft.com/content/2745d50b-36e4-4c0a-abe0-e93f035b0628] Tony's Chocolonely wants you to eat less chocolate. Sources: The Drum [https://www.thedrum.com/news/2022/01/17/tony-s-chocolonely-wants-you-eat-less-it] Amazon fires once more to the retail industry with Amazon Style. A fashion retail store. Sources: Geekwire [https://www.geekwire.com/2022/amazon-to-try-another-tech-infused-retail-concept-with-amazon-style-its-first-physical-fashion-store/] Nike and Gucci managed to create great experiences in the Metaverse. Sources: Nike [https://news.nike.com/news/five-things-to-know-roblox] & Roblox [https://blog.roblox.com/2021/05/gucci-garden-experience/] Microsoft acquires Activision Blizzard in the most expensive acquisition for the company yet. Sources: Morning Brew [https://www.morningbrew.com/daily/stories/gaming-microsoft-activision-blizzard-70-billion] Wunderman Thompson gets into the metaverse on the CES. Sources: Morning Brew [https://www.morningbrew.com/marketing/stories/2022/01/10/wunderman-thompson-debuted-its-metaverse-at-ces] IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️ 🎙 @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com [https://notyourmarketer.com/] 👨🏻‍💻 @albertolempira on any social network https://albertolempira.com [https://albertolempira.com/] 🔊 Music & Sound arrangement by @dosdosmusic [https://www.instagram.com/dosdosmusic/]

Christmas Ads: Holiday Marketing trends of 2021

Christmas Day Episode! 🎄🎁 In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest trends on how brands have changed the way of communicating to their audiences. IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️ 🎙 @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com [https://notyourmarketer.com/] 👨🏻‍💻 @albertolempira on any social network https://albertolempira.com [https://albertolempira.com/] 🔊 Music & Sound arrangement by @dosdosmusic [https://www.instagram.com/dosdosmusic/]

From Meta to Peloton

Episode recorded live on Dec 20th, 2021. A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more. Subscribe, Review, and Share if you like! HEADLINES * Peloton's "He's alive" campaign backfires, and now everybody is confused.  Sources: MarketingDive [https://www.marketingdive.com/news/peloton-spins-and-just-like-that-twist-into-ad-drawing-3m-views/611398/] * Bombay Sapphire makes stopping at the window displays cool again. Sources: MarketingDive [https://www.marketingdive.com/news/bombay-sapphire-holiday-windows-bolster-downtown-ny/611399/?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] & MorningBrew [https://www.morningbrew.com/marketing/stories/2021/12/10/the-strategy-behind-bombay-sapphire-s-new-festive-storefronts?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * Meta wants to offer an Ad Platform using less data, and we are loving it. Sources: MarketingWeek [https://www.marketingweek.com/meta-privacy-agenda-push/?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * Meta's portal will understand American Sign Language. Sources: Mashable [https://mashable.com/article/meta-portal-supports-asl-live-interpreting?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * The metaverse will need 1000x the computing power we have right now, according to Intel. Sources: TheNextWeb [https://thenextweb.com/news/intel-metaverse-over-1000?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * Investors are buying holiday presents in the metaverse, and they are not alone. Sources: Morning Brew [https://www.morningbrew.com/daily/stories/crypto-nfts-metaverse-gifts-holiday-season?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * Cookies & Wine: Oreo partners with Barefoot Wine to add that sweet note to your glass of Merlot. Sources: Morning Brew [https://www.morningbrew.com/marketing/stories/2021/12/10/oreo-x-barefoot-wines-is-the-latest-bizarre-brand-mashup?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] * Gift Cards are selling like hot, and there are some people still surprised by this. Sources: Retail Brew [https://www.morningbrew.com/retail/stories/2021/12/17/gift-cards-are-more-popular-than-ever-and-that-s-okay-by-retailers?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e05] IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️ 🎙 @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com [https://notyourmarketer.com/] 👨🏻‍💻 @albertolempira on any social network https://albertolempira.com [https://albertolempira.com/] 🔊 Music & Sound arrangement by @dosdosmusic [https://www.instagram.com/dosdosmusic/]

Black November

Episode recorded live on Dec 3rd 2021. Black Friday, Cyber Monday, Twitter's stocks and more. This episode is a news punch to know the latest on Marketing, Business and Tech. Thanks for listening! Subscribe, Review, and Share if you like! HEADLINES * McDonald's new customer satisfaction role. Sources: CNBC [https://www.bbc.com/newshttps://www.cnbc.com/2021/11/28/the-new-job-at-mcdonalds-under-armour-thats-all-about-the-customer-.htmlentertainment-arts-59365019?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e04] * It is not that bad that retail sales have decreased this year's Black Friday. Sources: Forbes [https://www.forbes.com/sites/greatspeculations/2021/12/02/no-really-its-good-that-black-friday-and-cyber-monday-sales-declined-this-year/?sh=1a5bdaf2726e&utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e04] * Amazon having its best "Turkey 5", after record Black Friday and Cyber Monday sales. Sources: CNBC [https://www.cnbc.com/2021/11/30/amazon-touts-record-sales-amid-weak-start-to-holiday-shopping-season.html] * 2/3 of Gen Z do not feel it with Black Friday promotions. Sources: Marketing Tech News [https://marketingtechnews.net/news/2021/nov/29/two-thirds-of-gen-z-out-of-touch-with-traditional-black-friday-marketing/] * Trump: The Mastodon. Sources: Mashable [https://mashable.com/article/trump-social-media-mastodon?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e04] * Spotify's Wrapped 2021. Sources: Morning Brew [https://www.morningbrew.com/daily/stories/2021/12/01/spotify-wrapped-but-for-the-entire-world?utm_source=referral&utm_medium=notyourmarketer&utm_campaign=s02e04] IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️ 🎙 @notyourmarketer on Twitter, Instagram, and YouTube https://notyourmarketer.com [https://notyourmarketer.com/] 👨🏻‍💻 @albertolempira on any social network https://albertolempira.com [https://albertolempira.com/] 🔊 Music & Sound arrangement by @dosdosmusic [https://www.instagram.com/dosdosmusic/]