110 - What Type of Content Converts Listeners Into Customers

113 - Is Paid Podcast Promotion Right for Your Podcast

Send us Fan Mail [https://www.buzzsprout.com/2277247/fan_mail/new] What if growing your podcast wasn't about creating more content, but getting your existing content in front of the right people? In this episode, Julie Deem explores a new podcast advertising platform called AudienceLift and breaks down how paid podcast promotion actually works.  You'll learn how AudienceLift differs from podcast hosting platforms, how its pay-per-download model works, and the questions every business owner should answer before spending money to grow their audience. Get Ready to Learn: * How AudienceLift works and how it differs from a podcast hosting platform. * Why verified podcast downloads matter more than inflated metrics. * When paid podcast promotion makes sense for business owners. * Why organic podcast growth should come before paid advertising. * How to determine if your podcast is ready for a marketing budget. * What to measure before investing in podcast advertising. * Why downloads are only valuable when they lead to business opportunities. * How to evaluate the return on investment of podcast promotion. FAQ: Is AudienceLift a podcast hosting platform? No. AudienceLift is a podcast advertising platform designed to help promote your existing podcast. It does not host your podcast or distribute episodes. You'll still need a podcast hosting provider like Buzzsprout, Libsyn, or RSS.com to publish and manage your show. How does paid podcast promotion work? Paid podcast promotion places your podcast trailer or episodes in front of targeted audiences through advertising networks. The goal is to attract qualified listeners who are more likely to subscribe, engage with your content, and eventually become leads or customers. Should new podcasters invest in paid advertising? Most new podcasters should focus on building a strong foundation first. Consistently publishing valuable content, optimizing for SEO, guesting on other podcasts, and growing an organic audience typically provide a better return before investing in paid promotion. Click here to learn moore about AudienceLift. [https://audiencelift.com/] Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor [https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor] Extra resources at: https://www.thebusinesspodcasteditor.com/ [https://www.thebusinesspodcasteditor.com/%20] Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/ [https://www.instagram.com/indymompreneur/]

112 - Fear of Being Seen Is Keeping Your Podcast Small

Send us Fan Mail [https://www.buzzsprout.com/2277247/fan_mail/new] What if the biggest thing holding your podcast back isn't your content, it's your fear of being seen? In this episode, Julie Deem uncovers one of the most overlooked reasons podcasts fail to grow: the fear of visibility. From avoiding self-promotion to worrying about what others might think, she shares why publishing your podcast is only half the job and how intentional marketing turns your show into a powerful business asset.  You'll learn practical ways to become more visible, overcome the fear of putting yourself out there, and confidently market your expertise so the right people can finally find you. Get Ready to Learn: * Why publishing your podcast is different from marketing your podcast. * How fear of visibility keeps many podcasters from growing. * Why your audience needs to hear your message more than once. * How visibility helps generate leads, clients, and speaking opportunities. * Why confidence comes after taking action, not before. * Practical ways to promote your podcast without burning yourself out. * How to make your podcast easier for your ideal audience to discover. * Why marketing your podcast is about creating connection, not chasing attention. FAQ: Why isn't my podcast growing even though I publish consistently? Publishing consistently is only one part of podcast growth. Your audience also needs opportunities to discover your content through social media, email marketing, SEO, networking, guest appearances, and other promotional efforts. How do I overcome the fear of promoting my podcast? Start by sharing one piece of content at a time. Focus on serving your audience rather than worrying about judgment. Confidence develops through repeated action, not before it. What is the best way to market a business podcast? The most effective strategy is consistently repurposing your episodes into multiple forms of content, including social media posts, email newsletters, blog articles, video clips, and conversations that introduce new people to your expertise. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor [https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor] Extra resources at: https://www.thebusinesspodcasteditor.com/ [https://www.thebusinesspodcasteditor.com/%20] Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/ [https://www.instagram.com/indymompreneur/]

111 - How Podcasters Can Get a Press Pass for Events and Conferences *Best of Episode*

Send us Fan Mail [https://www.buzzsprout.com/2277247/fan_mail/new] Julie Deem shares how you can get a press pass as a podcaster. This is a unique way to use your podcast to get in front of decision-makers that you want to work with. It is also a great way to have guests on your show that you may not normally have the chance to interview.  Episode Highlights: * Outline the ways you’ll cover the event. This could include live interviews with speakers, post-event recap episodes, or even social media posts during the event. Offering comprehensive coverage increases your chances of being seen as a valuable media partner.  * Conferences are a hub for networking, and having a press pass elevates your status, giving you more credibility when interacting with other attendees. Podcasters can connect with potential sponsors, collaborators, and clients through these events. According to research, 92% of podcasters say networking is a key driver for success, helping them expand their reach and influence in their industry.  * After attending a conference, you can repurpose your podcast interviews and event recaps into blog posts, social media content, and even case studies. This approach helps maximize your content output and ensures your podcast remains relevant to current trends.  Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor [https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor] Extra resources at: https://www.thebusinesspodcasteditor.com/ [https://www.thebusinesspodcasteditor.com/%20] Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/ [https://www.instagram.com/indymompreneur/]

110 - What Type of Content Converts Listeners Into Customers

Send us Fan Mail [https://www.buzzsprout.com/2277247/fan_mail/new] Are you constantly wondering what to post next? In this episode Julie Deem challenges the idea that great content comes from trending topics and viral moments. Instead, she shares why the most effective content is often hiding in your everyday experiences, client conversations, lessons learned, and business challenges. Julie breaks down how experience-based content builds trust faster than generic educational content and explains why trust is what ultimately drives sales. You'll walk away with practical strategies to generate endless content ideas while creating deeper connections with your audience. Get Ready to Learn: * Why chasing trending topics can make your content feel generic.  * How evergreen content creates long-term value for your audience.  * The difference between creating content from pressure versus purpose.  * Why client conversations are one of the best sources of content ideas.  * How experience-based content builds trust and increases sales.  * Four places to find your next podcast episode topic.  * A simple system for capturing content ideas before they disappear.  * How to create content that teaches while strengthening relationships. Four Sources for Endless Content Ideas * Client conversations and frequently asked questions. * Personal business challenges and lessons learned. * Recent wins and successful strategies. * Frustrations and industry misconceptions. FAQ: How do I come up with podcast content consistently? The best podcast content often comes from your everyday experiences, client conversations, lessons learned, wins, challenges, and frequently asked questions rather than trending topics. Why is experience-based content more effective? Experience-based content demonstrates expertise through real-world examples, stories, and lessons, helping audiences trust you more than generic educational content alone. How can I avoid running out of content ideas? Create a system to capture ideas whenever they arise. Document client questions, frustrations, breakthroughs, observations, and lessons learned throughout your week. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor [https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor] Extra resources at: https://www.thebusinesspodcasteditor.com/ [https://www.thebusinesspodcasteditor.com/%20] Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/ [https://www.instagram.com/indymompreneur/]

109 - Becoming the Obvious Choice in Sales

Send us Fan Mail [https://www.buzzsprout.com/2277247/fan_mail/new] Have you ever looked around and wondered why some business owners seem to attract referrals and opportunities effortlessly while others struggle to get noticed even when they're incredibly talented? In this episode, Julie Deem explores one of the most overlooked factors affecting sales success: positioning. While many entrepreneurs focus on improving their sales scripts, pricing, or follow-up process, the real challenge often happens long before a sales conversation ever begins. Julie breaks down why becoming the obvious choice in your industry isn't about being the loudest voice, having the biggest audience, or posting more content. It's about creating enough clarity that when someone encounters a problem you solve, your name immediately comes to mind. If referrals feel inconsistent or people seem confused about what you actually do, this episode will help you identify the gap between what you want to be known for and what you're currently known for. Get Ready to Learn: * Why being good at what you do isn't enough to attract consistent clients.  * The difference between positioning and selling.  * How opportunities are won before a sales conversation even starts.  * Why referrals become inconsistent when your messaging lacks clarity.  * The three questions every potential client needs answered.  * The difference between visibility and memorability.  * Why generalists often struggle to generate referrals.  * How to become the first person people think of when a problem arises.  * The role clarity plays in attracting opportunities and sales.  * Practical exercises to evaluate your current positioning. FAQ: What does it mean to become the obvious choice in sales? Becoming the obvious choice means creating enough clarity around who you help, what problem you solve, and why you're different so that people immediately think of you when they encounter a related need or opportunity. Why am I not getting referrals even though I'm good at what I do? Many talented business owners struggle with referrals because people don't clearly understand what they do. If your network can't easily explain your services or identify who you help, they won't know when to refer potential clients to you. What is positioning in business? Positioning is how people perceive your business in the marketplace. It helps potential clients understand where you fit, what makes you different, and why they should choose you over other options. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor [https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor] Extra resources at: https://www.thebusinesspodcasteditor.com/ [https://www.thebusinesspodcasteditor.com/%20] Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/ [https://www.instagram.com/indymompreneur/]