Now to Next with Jason Averbook
Most organizations are treating AI like a technology rollout. Buy the tool, train the team, check the box. Melissa Reeve has spent 25 years watching that exact playbook fail, from digital transformation to agile to cloud, and she wrote a book about why this time the stakes are even higher. In this episode, Jason and Melissa dig into why AI represents the largest management challenge in the last century and why giant brands will fall if they keep running on 100-year-old management thinking while AI-native startups are eating their lunch. Melissa breaks down the Hyperadaptive Model from her new book, a five-stage framework for rewiring how organizations actually operate, not just how they deploy technology. HIGHLIGHTS: * Why AI is a management challenge, not a technology problem * How AI-native startups are positioned to topple legacy enterprises * The 70% failure rate of digital transformation and what it taught us about organizational rewiring * Why Taylorism and 100-year-old management thinking still runs most companies * The Hyperadaptive Model and its five stages of becoming AI-native * What AI Activation Hubs are and how they keep frontline teams current * Why AI learning is social learning and not another L&D curriculum * The "slow down to speed up" principle and why it doesn't mean what you think * Adjacent competencies and how AI is breaking down functional silos * Moving from fixed to fluid in job architectures, skills, and org design * The three layers of the future organization: innovation, value streams, and stable operations * Why most organizations are still at Stage 1 or 2 of AI maturity GUEST: Melissa Reeve is the founder of Hyperadaptive Solutions and author of Hyper-Adaptive: Rewiring the Enterprise to Become AI-Native (IT Revolution Press / Simon & Schuster, May 2026). With 25 years of experience in organizational transformation spanning higher education, marketing, and IT, Melissa has had a front-row seat to both the successes and failures of large-scale change. Her journey began on a factory floor in Tokyo studying the Toyota Production System, and continued through her work as co-founder of the Agile Marketing Alliance and her deep expertise implementing enterprise frameworks like the Scaled Agile Framework (SAFe). Today she helps organizations build the human infrastructure — governance, learning systems, role redesign, and leadership alignment — needed to move from isolated AI experiments to truly AI-native operations. ABOUT JASON AVERBOOK Jason Averbook has spent thirty years watching the gap between where organizations say they are with technology and where work is actually happening. He has a name for it. He has a framework for closing it. And he built Now to Next to do exactly that. Now to Next is the AI studio Jason co-founded with Jess Von Bank in 2026 — built on practitioner intelligence, original research, and the conviction that human transformation precedes digital transformation. Always has. Always will. Before Now to Next, Jason co-founded Leapgen, acquired by Mercer in 2023, where he led global HR transformation strategy and the firm’s generative AI practice. Earlier he served as CEO of The Marcus Buckingham Company, co-founded Knowledge Infusion through its acquisition by Appirio, and held senior roles at PeopleSoft and Ceridian. He has advised hundreds of Fortune 1000 companies, authored two books on the future of HR and workforce technology, delivered more than 1000 keynote presentations globally, and teaches as an adjunct professor at universities worldwide. He is consistently recognized as one of the top three thought leaders globally on the future of work. CONNECT WITH JASON Have thoughts, questions, or comments about this article? We’d love to hear from you. Reach out to Jason Averbook at: jason@nowtonext.ai [jason@nowtonext.ai] FOLLOW JASON AVERBOOK: Substack: https://substack.com/@jasonaverbook [https://substack.com/@jasonaverbook] X: https://x.com/jasonaverbook [https://x.com/jasonaverbook] LinkedIn: https://www.linkedin.com/in/jasonaverbook [https://www.linkedin.com/in/jasonaverbook] Instagram: https://www.instagram.com/jasonaverbook [https://www.instagram.com/jasonaverbook] YouTube: https://www.youtube.com/@nowtonextwithjasonaverbook [https://www.youtube.com/@nowtonextwithjasonaverbook] Facebook: https://facebook.com/jasonaverbook [https://facebook.com/jasonaverbook] FOLLOW MELISSA REEVE: LinkedIn: https://www.linkedin.com/in/melissamreeve/ [https://www.linkedin.com/in/melissamreeve/] Book: http://hyperadaptive.solutions/book [http://hyperadaptive.solutions/book] (0:00) Introduction (2:34) AI as a management issue (5:08) Roots and challenges of digital transformation and agile (10:26) HR’s role in breaking organizational silos (13:39) Incremental change vs. big bang transformations (17:31) Empowering front-line employees (20:31) Compressing strategy to execution with AI (23:50) Ageism and workforce readiness for AI (24:40) Social learning in AI adoption (26:09) Humans as evaluators in AI (26:45) Daniel Kahneman’s "Thinking, Fast and Slow" explained (27:54) Human-AI partnership (29:10) AI’s impact on job architecture and organizational structures (31:26) From fixed to fluid organizational structures (32:39) Multidisciplinary competencies and breaking silos (33:51) Three layers of future organizations (35:28) Embedding functions and importance of networks (36:38) Evolving organizations at AI speed (37:40) Systems to support AI adoption and transition (38:35) Closing remarks
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