OFC, You're Invited with Vanessa Maria
campaign Emma Slade Edmondson & Melissa Legarda on Friendship, Identity, and Building Goodfor Through Radical Honesty On You’re Invited, host interviews Emma Slade Edmondson—author, strategist, TEDx speaker, and co-founder of Goodfor—alongside her friend, creative partner, and co-founder Melissa Legarda, a journalist and podcast producer. They share how they first met in 2019 through a mutual friend on a campaign shoot, quickly built trust, and later deepened their bond through conversations in Paris that led to creating Goodfor, a purpose-driven storytelling house and conscious marketing consultancy producing podcasts, events, campaigns, and cultural consultancy. They discuss identity, mixedness, cultural fluency, workplace harm in creative industries, and how radical honesty, transparent communication, appreciation, and written agreements help them avoid resentment, resolve conflict, and support each other. Emma explains her children’s book Mixed and their evolving views on belonging, safety, and community. 00:00 Meet Emma and Melissa 01:09 How They First Met 02:12 Creative Chemistry on Set 04:25 From Shoots to Goodfor 09:23 What Goodfor Actually Does 11:52 Friendship to Business Partners 13:22 Workplace Trauma and Safety 17:14 Radical Honesty Playbook 22:13 Contracts and Conflict Tools 25:57 Showing Up for Each Other 28:32 Community Is Inconvenience 29:07 Why Mixed Was Written 32:53 Belonging And Identity 37:20 Travel Climate Responsibility 39:00 Race Talks With Mom 43:24 Learning From Each Other 50:02 Safety Vulnerability Belonging 52:04 Final Word And Thanks
8 episodios
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