Off The Hamster Wheel
Join me and my quilt bestie Melanie (@thevintagecalico) for a wildly entertaining episode of Off The Hamster Wheel. Melanie walks me through her offbeat business model of turning estate-sale finds into fabric bundles for her Etsy shop. You’ll hear about the strangest treasures she’s uncovered, including a 1930s quilt stuffed with pantyhose and an 1800s quilt full of human hair. We dive into parenting philosophies, the realities of online retail, and how Melanie is AI-proofing her business. She also shares how she went from taking a quilt-pattern-writing course to becoming a successful reseller with zero formal business plan. Expect entrepreneurial insight, heartfelt moments, and a lot of laughs. Links: Melanie’s Instagram: https://www.instagram.com/thevintagecalico/ [https://www.instagram.com/thevintagecalico/] Melanie’s Vintage Fabric Shop: https://www.etsy.com/shop/vintagecalicofabric/?etsrc=sdt [https://www.etsy.com/shop/vintagecalicofabric/?etsrc=sdt] Bella’s Bookstagram: https://www.instagram.com/isabellastofka_author/?hl=en [https://www.instagram.com/isabellastofka_author/?hl=en] Join Scrap Academy: https://www.amylollis.com/scrap-academy [https://www.amylollis.com/scrap-academy] Timestamps: 00:00 Introduction and Guest Introduction 00:20 Melanie’s Unique Business Model 01:01 Unusual Finds and Stories 06:54 Parenting Philosophies and Challenges 12:02 Quilt Pattern Writing and Business Insights 21:10 Social Media and Content Creation 24:43 Going Viral for Touching Dirty Water 26:58 Posting Cadence and Instagram Strategy 27:43 The Unplanned Business Model 28:50 Authenticity Over Perfection 32:13 The Decline of Chat Bots and Gatekeeping 34:33 Sustainable Sales and Packaging 43:19 The Joy of Fabric Bundles 47:41 Preserving History and Reselling Ethics 50:06 Concluding Thoughts and Links
3 episodios
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