Book Review #4: Marketers are from Mars, Consumers are from New Jersey by Bob Hoffman

Book Review #4: Marketers are from Mars, Consumers are from New Jersey by Bob Hoffman

What if almost everything you were told about marketing was...false. Bob believes that And he doesn't just point out why it's wrong. He provides better ways forward. This was one of those books I wish I had read earlier But better late than never I hope you enjoy the review :) -- 📺 Click to watch on YouTube [https://youtu.be/sutLEJ30Ds4]  📹 Recorded on April 6th, 2026 // CONNECT // 🔵 Connect with me on LinkedIn [https://bit.ly/3NMuBAz] 📫 Join my newsletter for extra insights [https://paragraph.com/@jordanogren] ☕️ Get a virtual coffee with me [https://cal.com/jordanogren/virtual-coffee] 💻 Learn more about who I am and what I do [https://jordanogren.co/] // Disclaimer //  Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

On Growth #3: Natalie Marcotullio

Meet Natalie 👋 She's the Head of Growth and Product Marketing at Navattic. She brings fresh eyes to the growth function with just under a decade of experience, spanning roles such as Head of Growth and Operations, Marketing Director, and even Chief of Staff. She shares her wisdom and humanity throughout the episode. I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube [https://youtu.be/mgg16yoibtY] 📹 Recorded on February 26th, 2026 // GUEST LINKS // Natalie's LinkedIn [https://www.linkedin.com/in/natalie-marcotullio/] // CONNECT // 🔵 Connect with me on LinkedIn [https://bit.ly/3NMuBAz] ☕️ Get a virtual coffee with me [https://cal.com/jordanogren/virtual-coffee] 💻 Learn more about who I am and what I do [https://jordanogren.co/] // Disclaimer //  Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

On Marketing #78: Lee Densmer

Meet Lee 👋 She is a content strategist and content operations expert who's ran her business for the last three years. She has over 25 years of business experience, with over 12 years directly in marketing. But at her core, she's a teacher. And she goes OFF with teaching her wisdom in this episode. I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube [https://youtu.be/3cqo4jOSJ54] 📹 Recorded on January 23rd, 2026 // GUEST LINKS // Lee's LinkedIn [https://www.linkedin.com/in/leedensmer/] // CONNECT // 🔵 Connect with me on LinkedIn [https://bit.ly/3NMuBAz] ☕️ Get a virtual coffee with me [https://cal.com/jordanogren/virtual-coffee] 💻 Learn more about who I am and what I do [https://jordanogren.co/] // Disclaimer //  Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

On Growth #2: Inês Barros

Meet Inês 👋 She's the Head of B2B Growth at Sword Health She's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that? I believe the best future marketers will have a deep expertise in growth (even though Davide said he never hires marketers for growth roles on our last episode 😅) That's why I was excited to chat to her, and in the end, I found a damn good human. In the episode, she shares: - Why growth's job is to transfer enthusiasm - Sword's recent campaign that did that - And why the goal of life is to help others I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube 📹 Recorded on February 10th, 2026 // GUEST LINKS // Inês' LinkedIn [https://www.linkedin.com/in/inesfbarros/] // CONNECT // 🔵 Connect with me on LinkedIn [https://bit.ly/3NMuBAz] ☕️ Get a virtual coffee with me [https://cal.com/jordanogren/virtual-coffee] 💻 Learn more about who I am and what I do [https://jordanogren.co/] // Disclaimer //  Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

On Marketing #77: Devin Bramhall

Meet Devin 👋 She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer.  Devin understands marketing from every angle (as a CEO, VP of Marketing, and an Individual Contributor). This provides her with crisp and *actually helpful advice for marketers. In this episode, we talk about: - Why marketing's ONLY job is to grow the company - Why marketers shouldn't think like the CEO (they should think like marketers!) - And why the point of life is to enjoy it. I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watch on YouTube [https://youtu.be/0WBHoG6emQA] 📹 Recorded on January 6th, 2026. // GUEST LINKS // Devin's LinkedIn  [https://www.linkedin.com/in/devinbramhall/] // CONNECT // 🔵 Connect with me on LinkedIn [https://bit.ly/3NMuBAz] ☕️ Get a virtual coffee with me [https://cal.com/jordanogren/virtual-coffee] 💻 Learn more about who I am and what I do [https://jordanogren.co/] // Disclaimer //  Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.