Moral Temperature | Interview with Dr.  Todd J. Pierce

The Fundamentals Problem

This episode tackles the question, “Why is everything new and modern so hard?” and answers: because we never mastered the fundamentals.  We explore how this problem affects education, the workplace, politics, art, personal careers, inclusivity, technology, and almost all aspects of modern society.   If we want to get things right today, we need to learn many brand new things, but just as much, we need to learn or re-learn the fundamentals we may have never been taught, never mastered, or may have just forgotten.  After this episode, you’ll never look at modern problems the same again. White Paper + Summary Slides > hidukehouse.com/books [www.hidukehouse.com/books] Contact > troy@hidukehouse.com [www.hidukehouse.com/contact] Instagram > @hidukehouse.com [www.instagram.com/hidukehouse] Website > hidukehouse.com [www.hidukehouse.com] On Your Feet > oyf.com [www.oyf.com]

The Destiny Narrative

This episode explores in how most great stories, characters change, but it is a special type of change: they change into who they were always meant to be.  This Destiny Narrative structure may be the most powerful, persuasive, and timeless storyform across many domains of epic, leadership, personal, marketing, and social change storytelling. Yet, despite its prevalence and power, its form has never been properly identified or theoretically analyzed with the sciences of narrative, coherence, identity, motivation, and authenticity. IDEA  In the most famous stories characters change, but it is a specific type of change; it is change with a strong hint of destiny, as the characters become more of something they always have been. Much of the Destiny Narrative’s power comes from resolving the conflict between two major human motivations: the motives to change and stay the same.  APPLICATIONS + Mythic Stories - where great heroes fulfill their destiny by transforming into an improved true self.  + Product Commercials - that tell people to let out their inner adventurous, nerdy, or party side by buying a product. + Personal Growth Narratives - that show people unleashing their deep potential.  + Makeup Ads - that tell people to reveal their true, natural beauty.  + Pop Songs - about being “meant for each other” or “born this way.”  + Pride Campaigns - that champion the idea of coming out to be one’s real self. KEY POINTS ~ To persuade others to change their behavior, tell people they already are the people you want them to be. ~  The Destiny Narrative in its most cliche form may be a bit out of vogue in modern entertainment, but it is still the firm foundation through new forms such as Double Destiny. LINKS White Paper + Science > ⁠ [http://www.hidukehouse.com/pitches]www.hidukehouse.com/books  Contact > troy@hidukehouse.com Website >⁠ www.hidukehouse.com⁠ [http://www.hidukehouse.com/]  Instagram > @hidukehouse

The Logic Show | Idea Pitch

This episode captures the idea of speaking about things logically – not emotionally, not morally, not even factually, but logically. It does so through an Idea Pitch for a series called “The Logic Show" and additional Idea Pitches. THE LOGIC SHOW  The Logic Show would be a distinctly different from almost all shows that discuss political, moral, and social issues -- even the good ones. Rather than fight over facts, the show would place facts, potential facts, morals, and other variables in logical structures, such as “if, then.” This would prioritize revealing the structure of arguments, their core premises, and assumptions.  If done right, this show could improve how people converse about everything, by adding the missing component of pure logic.  MORE APPLICATIONS The episode then goes on to provide further Idea Pitches for improving logic in education, business, bias training, government, and everyday life.  Along the way, there is a discussion about the science of bias and why the distinct quality of logic is often ignored.  KEY POINTS The episode makes the argument that logic is a fundamental human capability and that logic is overall much more creative, approachable, and useful than we tend to realize. People tend to mix up facts, feelings, morals, and logic, but this episode captures the importance and hope of separating logic from everything else.  LINKS The Logic Show Pitch + Science Cites + Other Idea Pitches > www.hidukehouse.com/pitches [http://www.hidukehouse.com/pitches]  Contact > troy@hidukehouse.com Website > www.hidukehouse.com [http://www.hidukehouse.com]  Instagram > @hidukehouse

Moral Temperature | Interview with Dr.  Todd J. Pierce

Dr.  Todd J. Pierce, a Disney Historian, author, and professor begins with the Disney Parks and moves beyond with an original and powerful idea for understanding why people love and return experiences.  THE IDEA Moral temperature is the set of norms and the feelings of a place.  A moral temperature is created by overlapping forces of what stories are shared and celebrated, the big and daily actions that are visible, and how the space is dressed and designed. THE APPLICATIONS + The Disney Parks that value kindness and imagination  + The Nike campus that celebrates competition and teamwork + Counterculture coffee shops that value different ideas  + Music festivals and tours that embrace groups of outsiders + Sporting events that embraces aggressive behaviors + Schools that do (but often don’t) promote critical thinking  KEY POINTS ~ People enjoy experiences that have a consistent moral temperature  ~ Places succeed when they create a set of norms that are distinct from the outside world  LINKS Contact > troy@hidukehouse.com Instagram > @hidukehouse Website > www.hidukehouse.com Dr. Pierce’s Podcast > www.toddjamespierce.com/blog [https://www.toddjamespierce.com/blog]

Multi-Narrative Storytelling

This episode reveals a unifying story structure behind great brands like Nike, songwriters like Eminem and Billie Eilish, movies like Superman 1978, resumes like those that top LinkedIn, and impactful activism. THE IDEA Multi-Narrative Storytelling is telling the story of a brand, concept, character, person, or movement  through multiple and complimentary narratives that collectively bring more meaning than any one narrative could.  THE APPLICATIONS + Apple’s “Think Different” montage commercials  + Pop songs built around a single core line  + Movies that introduce characters through multiple moments  + Activism that tells big stories through many individuals’ narratives + Student resumes that have a focused statement and many examples  KEY POINTS ~ Don’t search for a single perfect story, have a story story and tell it through multi-narratives  ~The multi-narrative story works with how the brain organizes information into networks of meanings and understandings. ~ If you want to try writing your own multi-narrative, try to write some lyrics about it using your favorite pop song as a model  LINKS Learn More: White Paper Book on Multi-Narrative Storytelling > ⁠www.hidukehouse.com/books⁠ [http://www.hidukehouse.com/books]  Contact > troy@hidukehouse.com Instagram > @hidukehouse Website > www.hidukehouse.com