Why Luxury Buyers and Sellers Need Calm, Not Hustle with Kris McLaughlin

Stop Competing on Price - How Jake's Certified Cleaning Built a Premium Brand

Send us Fan Mail [https://www.buzzsprout.com/2445511/fan_mail/new] What does it actually take to charge more than everyone else in your market and have customers happily book your top-tier package without ever speaking to you first? In this episode, Ryan and Jana sit down with Jake and Kalla from Jake's Certified Cleaning in Colorado for a real conversation about building a premium home service brand from the ground up. Jake and Kalla aren't just running a carpet and air duct cleaning company. They've built a reputation around something most cleaning companies aren't even thinking about: genuinely improving the air quality and health of the homes they walk into. If you're a homeowner in Colorado who wants a deep clean done with only plant-based, food-grade, hospital-grade products that are safe for your kids, your pets, and anyone in your home with allergies or chemical sensitivities, this episode will show you exactly what that experience looks like and why people call it getting "Jakified." If you're a home service contractor who knows your work is the best in your market but your marketing doesn't reflect it yet, this one's for you too. What you'll learn in this episode: * Why trust is the number one concern customers have before letting someone into their home, and how Jake's personal brand addresses it before he ever shows up * How premium pricing actually builds credibility instead of scaring customers away * What the "Jakify" experience is and why customers keep coming back and leaving glowing reviews * Why Jake switched to 100% plant-based, food-grade cleaning products and what makes them genuinely different from what most cleaning companies use * How a healthy home reset differs from a standard cleaning and why families with allergies, kids, and pets are seeking it out * What happened when Jake's Certified Cleaning got a website that finally matched the quality of the business they were already running * How a new website led to customers self-booking the top-tier package without a single sales call * How Outwork'em Digital helped build the web presence and content syndication strategy to grow their visibility across platforms If you've been burned by a bait-and-switch carpet cleaner with hidden fees and a 20-minute job, this is the other end of that spectrum. Connect with Jake's Certified Cleaning: Website: https://jakescarpetcleaning.com [https://jakescarpetcleaning.com/] Phone: 303.309.9797 Instagram: https://www.instagram.com/jakescertifiedcleaning/ [https://www.instagram.com/jakescertifiedcleaning/] Learn more about Outwork'em Digital: https://outworkemdigital.com/ [https://outworkemdigital.com/] Apply to be a guest on the Outwork'em Podcast: https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast [https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast]

Why Luxury Buyers and Sellers Need Calm, Not Hustle with Kris McLaughlin

Send us Fan Mail [https://www.buzzsprout.com/2445511/fan_mail/new] Most real estate agents bring the frantic. Kris McLaughlin brings the calm. Kris is a luxury real estate agent specializing in Arcadia, Scottsdale, Paradise Valley, and the greater Phoenix area. After 20+ years in the industry, she built The Mindful Agent brand around one core belief: calm, honest, and consistent service doesn't just feel better, it closes homes faster. In this episode, Jana and Kris dig into what the Arizona luxury market actually looks like right now, why overpricing is one of the biggest mistakes sellers make, and how depersonalizing your home before listing can be the difference between sitting on the market and getting multiple offers. Kris also shares how she built a repeat and referral business on personal connection, handwritten anniversary cards, and a marketing approach rooted in authenticity over automation. If you are buying or selling luxury real estate in the Phoenix metro area, Kris is the agent you want in your corner. Connect with Kris McLaughlin: Website: https://www.mindfulagent.com/ [https://www.mindfulagent.com/] Instagram: https://www.instagram.com/krismmclaughlin [https://www.instagram.com/krismmclaughlin] Learn more about Outwork'em Digital: Website: https://outworkemdigital.com/ [https://outworkemdigital.com/] Podcast: https://outworkemdigital.com/podcast/ [https://outworkemdigital.com/podcast/] Follow @outworkem.digital Follow @ryankearneyofficial Follow @janakearney Follow @krismmclaughlin

The Print Strategy Home Service Businesses Are Missing with Brad Trevethan

Send us Fan Mail [https://www.buzzsprout.com/2445511/fan_mail/new] In this episode, Ryan sits down with Brad Trevethan, founder of Coyote Color, a full-service sticker and decal shop based in Queen Creek, Arizona. Brad spent 19 years running a wholesale commercial print operation before selling the business and building Coyote Color from the ground up on a piece of desert property outside Phoenix. Now 18 months in, he's serving home service businesses across the country with service tags, decals, yard signs, and custom print products. The conversation covers a lot of ground for any contractor looking to get more mileage out of their physical marketing. What you'll hear in this episode: * Why service tags are one of the most overlooked repeat customer tools in the home service industry * QR codes on service tags, what works, what doesn't, and why pairing one with a phone number and website still matters * The yard sign color test that generated 80% of Coyote Color's early business (the answer might surprise you) * Guerrilla marketing tactics making a comeback for contractors who want leads without relying entirely on digital * How to track print marketing ROI and when to trust the data over your gut * Ryan's take on treating your Google Business Profile like an active social media account * Whether Yelp is worth the effort for home service contractors * Brad's best piece of business advice, and why slowing your growth in the early years helped him survive the Great Recession Connect with Brad Trevethan and Coyote Color: Website: https://coyotecolor.com [https://coyotecolor.com] Instagram: https://www.instagram.com/coyotecolorco [https://www.instagram.com/coyotecolorco] Want to grow your home service business with marketing that actually tracks? Learn more about Outwork'em Digital: https://outworkemdigital.com/podcast/ [https://outworkemdigital.com/podcast/] Want to be featured on the Outwork'em Podcast? Apply here: https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast [https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast]

How a 21-Year-Old Garage Door Contractor Went from 40 to 140 Five-Star Reviews in 6 Months | Ep. 36

Send us Fan Mail [https://www.buzzsprout.com/2445511/fan_mail/new] Garret started the Garage Door Doctor at 18 years old in Mission Viejo, California, and in just two years he has built one of the most reputable garage door companies in his area. In this episode, Ryan sits down with Garret to break down exactly how he did it, from building his brand on Nextdoor from scratch to creating a referral and review system that took him from 40 to over 140 five-star Google reviews in six months. What makes Garret stand out in a market full of flaky contractors who don't answer their phones is pretty simple. He responds fast, he shows up, and he actually does what he says he's going to do. But he doesn't stop there. Garret created a branded thank-you bag he leaves with every customer after the job, complete with a branded cup, magnet, business cards, an air freshener, and a referral card that rewards both the referrer and the new customer with a discount. Nobody in his market is doing this, and it's paying off big. Ryan and Garret also dig into how personal brand building through Instagram helped Garrett attract customers and establish authority, why the Nextdoor app became the unexpected foundation of his business, and how the discipline he built in the gym carried over directly into how he runs his company. Garret also shares the mindset advice that guides him through the highs and lows of entrepreneurship: stay consistent, don't ride the emotional roller coaster, and the snowball will start to roll on its own once you just start. If you're a home service contractor trying to figure out how to get more referrals, stack Google reviews, and build a local brand that people actually remember, this episode is worth your full attention. Connect with Garret:  Website: https://www.garagedoor-dr.com/  [https://www.garagedoor-dr.com/] Instagram: https://www.instagram.com/garretthegaragedoctor/ [https://www.instagram.com/garretthegaragedoctor/] Connect with Ryan: https://www.instagram.com/ryankearneyofficial/ [https://www.instagram.com/ryankearneyofficial/] Learn more about OutWorkem Digital: https://outworkemdigital.com/ [https://outworkemdigital.com/] Apply to be on the Outworkem Podcast: https://outworkemdigital.com/podcast/ [https://outworkemdigital.com/podcast/]

David Kiser - Exclusive Pest Solutions | Outworkem Podcast

Send us Fan Mail [https://www.buzzsprout.com/2445511/fan_mail/new] Ryan Kearney sits down with David Kiser, founder of Exclusive Pest Solutions in Arizona. David's path to business ownership took him from working as a mechanic, to spending a decade in pest control as a technician and manager, to becoming Director of Operations at a social media marketing company that hit $2 million in Clickfunnels. But it was watching his CEO head off on Alaskan hunting trips while he ran the entire operation that sparked the realization: he had the skills to build something of his own. David started Exclusive Pest Solutions with $10,000 saved and zero debt. He shares the real challenges of getting customers in a market with over 10,000 pest control companies, why he built his brand around the great horned owl, and what sets his approach apart in a saturated industry. This conversation also digs into what it takes to get licensed, the marketing strategies that actually worked, and what keeps him pushing on the hard days. Key Topics Covered * How David stumbled into pest control and saw the revenue potential firsthand * The moment he decided to stop building someone else's dream * Starting with $10k and zero debt for a strong foundation * Getting licensed: applicator's license, 3000 hours in the field, and the QA test * His first big marketing win: $25k from Thumbtack in year one * Why Instagram and content creation beat lead gen platforms now * Standing out in a market with 10,000+ competitors * Building a brand around environmental responsibility and the great horned owl * Work-life harmony and setting hard cutoffs on work hours * What keeps him going: taking care of aging parents and building generational wealth Notable Quotes On starting: "The hardest, scariest part is starting. Once you get beyond that and you open your doors, it's a miraculous moment and you're overjoyed. Now you got to get people to your door." On reinvesting: "Every dollar is precious. I believe in reinvesting as much as I can because the end result of that is going to be a more comfortable situation for myself anyways." On standing out: "I like to slow things down. I like to take a more detailed and expert approach to things. I don't do cookie cutter spraying." On what drives him: "I got people who need me. And I have a life that I want to live. And we don't stop, and we'll get there eventually." Resources Mentioned * Zip Code Kings by Jonas Olson - Guide to growing a pest control company * Thumbtack - Lead generation platform (David notes the ecosystem has changed) * Scorpion Repel/Aversion - Company David helped launch that went on Shark Tank Connect Exclusive Pest Solutions Serving the Phoenix and Gold Canyon areas with responsible, tailored pest control. David takes a detailed approach with care for your home, family, and the Arizona wildlife. 🔗 exclusivepest.co [https://www.exclusivepest.co/] 📱 Instagram: @exclusivepestsolutions [https://www.instagram.com/exclusivepestsolutions/] 📞 (602) 600-6746 Outworkem Digital Marketing services for home service businesses and contractors. Ryan and Jana specialize in lead generation and conversion optimization for blue-collar professionals. 🔗 outworkemdigital.com [https://outworkemdigital.com/] Subscribe to the Outworkem Podcast for real conversations with business owners who are showing up and doing the work. Want to be a guest? Text us at (833) 695-1214. We'd love to hear your story.