Why Your Marketing Isn't Working (And It's Not the Algorithm) | Epi 83.

She Helped Save 90 Black Settlements No One Knew Existed | Epi 87

Send us Fan Mail [https://www.buzzsprout.com/2110633/fan_mail/new] Eunice Trotter started as a teenager interning at the Indianapolis Recorder. She ended up owning it. Then she became the Director of the Black Heritage Preservation Program at Indiana Landmarks, where she works to document, protect, and preserve the Black history of Indiana before it disappears.   In this episode of The Own Your Brand Show, Victoria Odekomaya sits down with Eunicenfor a conversation about history, legacy, journalism, preservation, and the work that most people do not even know is happening right here in Indianapolis.   In this episode you will hear: * How Eunice went from teenager intern to owning the Indianapolis Recorder * The discovery of 90 Black settlements in Indiana before the Civil War * Why so much Black history has been erased and what it takes to recover it * The book she wrote about her great great grandparents navigating enslavement, told in their own voices * The Cultural Collective and the hub for Black heritage and culture she is building * What the three Cs and the big T framework reveals about why preservation is so hard * The oral history database being built to serve communities a hundred years from now Eunice's full feature is in the Legacy Issue of Boss Ladies Magazine. Read and Watch at www.thelimstudios.com/blm4v2   Subscribe to the LiMStudios YouTube channel for more content from the Legacy Issue.   To learn more about Indiana Landmarks visit https://www.indianalandmarks.org/ [https://www.indianalandmarks.org/] Follow Eunice on Instagram: @trottereunice Follow Eunice on LinkedIn: linkedin.com/in/eunice-trotter-1376a711   The Legacy Issue of Boss Ladies Magazine is proudly sponsored by @FringeAndForm 📺 WATCH ON YOUTUBE [https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com | Text 260-777-7211

Your Outfit Is Speaking Before You Do — The Main Character Style Framework Epi 86

Send us Fan Mail [https://www.buzzsprout.com/2110633/fan_mail/new] You have a closet full of clothes. You bought them because you loved them.  And now you stand in front of them every morning and feel like you have nothing to wear. Personal stylist Marti Justice says this is not a shopping problem. It is not a time problem. It is an identity problem. In this episode Marti joins Victoria Odekomaya to break down the Main Character Style framework a three-part system built around your style identity, your body type, and your lifestyle. She also breaks down why your measurements are not a judgment but a key that unlocks how to dress your body, why your body type never changes no matter how much your weight fluctuates, and why your wardrobe needs to grow as fast as your career does. This is not a fashion episode. It is a visibility and confidence episode. Because when you know who you are, how your body works, and where you are showing up  getting dressed becomes a power move not a problem. 📺 WATCH ON YOUTUBE [https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com | Text 260-777-7211

What You Don't Know About Your Business Could Cost You Everything | Epi 85

Send us Fan Mail [https://www.buzzsprout.com/2110633/fan_mail/new] You started your business. You named it, built it, created content for it, and made deals for it. But without the right legal foundation in place — trademarks filed, contracts signed, copyrights registered — almost none of what you have built is actually protected. In this episode Victoria Odekomaya sits down with attorney Aimee Peele, founder of Peele Law Group and Turnaround Dynamic, to break down exactly what every small business owner needs to know about protecting their brand, their content, and their future.   This conversation covers trademark research and why skipping it can lead to cease and desist letters and lawsuits, why your AI search history can be subpoenaed and used as evidence against you in court, what you actually own when you pay someone to create content for you, and how to build a legal foundation that fits your current budget without trying to do everything at once.   What you will learn: * Why your business name is your identity and how to protect it before someone else does * The difference between owning a copyright and being able to enforce it in court * Why oral agreements are nearly impossible to prove and what written contracts protect * The legal risks of using AI for business documents and why your prompts can be used against you * Why content generated solely by AI is not copyrightable and what you must disclose when filingHow to build a legal punch list that fits your budget and protects what matters most Connect with Aimee Peele: PeeleLawGroup.com  📺 WATCH ON YOUTUBE [https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com | Text 260-777-7211

Why Your Ideal Clients Stay Stuck — Six Reasons You Are Still the Best Kept Secret |Epi 84

Send us Fan Mail [https://www.buzzsprout.com/2110633/fan_mail/new] You already know you need to be more visible. So why haven't you done it yet? In this episode of The Own Your Brand Show Victoria Odekomaya breaks down the six barriers keeping accomplished executives and service business owners stuck in the visibility gap — the knowledge gap, the time story, the trust barrier, the identity barrier, the uncertainty barrier, and the control gap. Sometimes it is one. Sometimes it is all six stacked on top of each other causing full paralysis. Until you name the specific barrier stopping you nothing changes. And once you name it you stop trying random things and start making the right moves. If you are a service business owner or executive who has been doing extraordinary work quietly and wondering why the right opportunities keep going to someone else — this episode is for you. 📺 WATCH ON YOUTUBE [https://www.youtube.com/@LiMStudiosTv/videos] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She is the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She is also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. To learn more follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For guest, sponsorship or inquiries: mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com [hello@thelimstudios.com] | Text 260-777-7211 📺 WATCH ON YOUTUBE [https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com | Text 260-777-7211

Why Your Marketing Isn't Working (And It's Not the Algorithm) | Epi 83.

Send us Fan Mail [https://www.buzzsprout.com/2110633/fan_mail/new] Most business owners think their marketing problem is consistency. But consistency is just a symptom. In this episode Victoria Odekomaya introduces a four-layer framework for reading your marketing like a system  Awareness, Nurture, Conversion, and Retention  so you can stop guessing and start fixing the right thing. If you have been posting without results, following advice without traction, or spending money without return, this episode will show you exactly where your system is breaking down and what to do about it. The Own Your Brand Show is a strategic podcast for service business owners, executives, and nonprofit leaders who want to turn their expertise into visibility, authority, and revenue. Hosted by Victoria Odekomaya, founder of LiMStudios and publisher of Boss Ladies Magazine. 📺 WATCH ON YOUTUBE [https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM] ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios [https://www.victoriaodekomaya.com/], a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine [https://issuu.com/limstudios] and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv [https://f.mtr.cool/qmicsevjhv] 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios [https://smartlink2.metricool.com/public/smartlink/limstudios] | hello@thelimstudios.com | Text 260-777-7211