Choosing the Right Business Model (Before You Waste Years Building the Wrong One)

Women Don't Have a Sales Problem —They Have a Clarity Problem

Are you a woman entrepreneur stuck trying to sell your products or services? The truth is: sales only feels hard when you lack clarity. In this episode of OWNED, Jena Kranz dives deep into why so many women in the startup and builder phases feel blocked, overwhelmed, or unsure when it comes to sales. She explains how unclear offers, undefined audiences, and missing confidence make selling feel awkward and exhausting. Jena breaks down the **four pillars of business—marketing, sales, people, and finance—**and shows how gaining clarity in your offer and audience can transform your confidence, your sales process, and your results. She shares real examples, practical strategies, and actionable steps to help you move from confusion to conversion. If you’re ready to stop spinning your wheels, gain clarity, and finally start selling with confidence, this episode is for you. Grab a notebook—there’s actionable advice you’ll want to write down. Connect with OWNED: Want to be a guest on the show, or have a topic you’d love for us to cover? Reach out to us at connect@ourwomen.org. Visit our website for more resources, events, and tools to help women entrepreneurs: ourwomen.org [https://ourwomen.org/]

Why Corporate America Isn’t Safe—and Why Women Are Choosing Entrepreneurship Instead

In this episode, Jena sits down with powerhouse entrepreneur Lisa Chaffin to share the real story behind her transition from corporate security to true ownership. Lisa spent 17 years as a school teacher, working in both elementary and high school education, believing the promise so many of us were sold — stability, security, and safety. Her husband Michael was working for a well-known fitness corporation, traveling often and seemingly “living the dream,” until everything changed when he was unexpectedly let go. With two young children at home, their priorities shifted overnight. A year earlier, Lisa and Michael had been introduced to a mentor and financial advisor through Primerica Financial Services as clients — learning how money actually works, how to protect their family, and how to build long-term stability. What they didn’t know at the time was that one phone call — Michael calling to move money after losing his job — would turn into an opportunity that changed their lives forever. That moment became the foundation of a financial services business empire that Lisa and Michael now lead together. With unwavering faith, courage, and a willingness to go all in, Lisa has helped build an incredible organization with multiple locations, a thriving team, and a mission centered on serving families and creating freedom for others. She is a true leader, a woman of conviction, and a beautiful soul inside and out. This episode is a powerful reminder that what starts as a scary, unpredictable season can become the very thing that launches your calling. If you’ve ever questioned corporate “security,” felt the pull toward ownership, or wondered if you’re capable of more — this conversation is for you. ✨ Like, share, and subscribe to the OWNED Podcast so more women can hear stories like this. And if you want to be a guest on the show — or know a powerful woman whose story deserves to be heard — email us at connect@ourwomen.org

Grounded & Convicted: Staying on Your Assignment Despite the Enemy and Critics

If you’re a woman in business who is building something meaningful, expect resistance. In this episode, Jena talks openly about the people who try to tear you down, question your integrity, distort your intentions, and quietly wait for you to fail. She breaks down a hard truth most people don’t want to admit: people who are truly building something don’t have time to monitor someone else’s downfall. They understand the cost — the focus, discipline, and emotional control required to create anything worthwhile. They guard their peace. They don’t engage in drama. The people watching, criticizing, and gossiping are often the ones who stopped fighting for their own dreams. Jena also shares why increased action brings increased friction — more visibility leads to more criticism, more relationships bring more conflict, and more responsibility brings more pressure. This isn’t failure. It’s progress. Entrepreneurship is a spiritual journey, and without strong faith and purpose, outside noise can invade your peace, weaken your resolve, and derail your mission. This is why Jena’s faith is unshakable. Today, she’s talking about what it means to stay rooted in God while building something big — how to protect your peace, keep swinging, and stay focused on your calling, even when the noise gets loud. This episode is for the woman who feels worn down by opinions, discouraged by criticism, or shaken by people questioning her character. If you’ve been trusting God quietly, praying more than posting, and showing up anyway — this one’s for you. It’s a reminder to stay rooted, stay focused, and keep swinging, because the work you’re doing requires endurance, not approval.

Choosing the Right Business Model (Before You Waste Years Building the Wrong One)

So many women want to start a business — but get stuck asking the wrong question: “What business should I start?” In this episode of OWNED, we talk about the question that actually matters: Which business model is worth building? Not every business is profitable. Not every business is scalable. And not every business will lead to freedom, financial stability, or the life you want — no matter how hard you work. In this episode, we break down: * How to choose the right business model before you commit years of your life * Why some businesses keep you stuck, burned out, and cash-strapped * The difference between scalable vs. non-scalable businesses * Why “starting small” can quietly cost you time, money, and momentum * How to think about demand, cash flow, clients, and long-term growth * What questions to ask before starting a business — and who is actually winning in that space Jena also talks about something most people don’t consider until it’s too late — building a business that looks good on the outside, but doesn’t actually give you what you want on the inside. More time, more freedom, more income, more peace. Too many entrepreneurs end up trapped by the very thing they created. If you’re overwhelmed by ideas, unsure where to start, or already building something that feels harder than it should, this episode will help you step back, think clearly, and choose a path that aligns with the life you actually want to live. This is for women who want to build a profitable, high-demand, scalable business — not just any business. Entrepreneurship is the vehicle. Ownership is the goal.

For the Woman Struggling Right Now: You're Not Behind. You're Human. And You're Not Alone.

If you’re feeling overwhelmed, behind, discouraged, or emotionally exhausted — this episode is for you. Social media has a way of making it look like everyone else is winning. Thriving businesses. Perfect routines. Big milestones. And when you’re struggling in business, motherhood, or life, it can feel isolating, heavy, and deeply discouraging. In this episode of the OWNED Podcast, Jena Kranz speaks directly to the woman who is carrying a lot right now — the entrepreneur under pressure, the mom juggling everything, the wife holding a household together, the woman building a business while quietly questioning herself. This is not a hustle episode. This is not a “push harder” conversation. This is a pause. A breath. A reminder that you are human — and that many women are struggling in business right now, even if they aren’t posting about it. We talk about: • The emotional weight of entrepreneurship • Why comparison and social media distort reality • What it means to struggle without failing • Mental health, burnout, and resilience for women in business • Encouragement for moms, wives, and women carrying invisible pressure • Why this season does not define you — and why you’re going to be okay If you’ve been feeling tired, sad, behind, or questioning yourself, this episode is a reminder that you are not alone — and you are not broken. You’re still showing up. And that matters.