Own the Intro, Own the Sale - Lessons from Andrew Barbuto

Owning the Goal Electric Guitar episode with Ethan Frederick's guitar

In this episode of Owning the Goal, I take a moment to reflect on gratitude—both for our listeners and for the incredible craftsmanship of my friend **Ethan Frederick**, who built the stunning electric guitar featured in today’s show. It’s one of five guitars I’ve proudly invested in from Ethan, and its tone truly shines as I play two classics: “Wonderwall” and*“Heart of Gold.” Join me as I celebrate thankfulness, great music, and the artistry behind the instrument that brings it all to life. www.owningthegoal.com

The Go-GIver with Bob Burg

In this conversation, Bob Burg emphasizes the importance of shifting focus from personal gain to giving value to others in business. He explains that this approach not only leads to more fulfilling relationships but also results in greater financial success. By understanding and serving the needs of others, individuals can create meaningful connections that foster loyalty and advocacy. https://thegogiver.com/ https://thegogiver.com/about/ https://burg.com/ https://burg.com/books/ https://open.spotify.com/show/5zuHyFabJxAsT6UlQF8zbU?si=4606f9551080452b www.owningthegoal.com brian@owningthegoal.com

Own the Intro, Own the Sale - Lessons from Andrew Barbuto

In this episode, Brian McFarland and sales expert Andrew Barbuto discuss the critical role of intro meetings in the sales process. They explore the importance of preparation, building trust, and effective follow-up strategies to ensure success in sales. Andrew shares his insights on how to approach meetings with a mindset of helping rather than selling, and emphasizes the need for persistence in following up with prospects. The conversation highlights practical tips and techniques that can lead to stronger relationships and better sales outcomes. Andrew's site: www.andrewbarbuto.com Reach Andrew: Andrew@AndrewBarbuto.com Top Sales Producer: https://a.co/d/iHK0Jfs The Sales Marathon: https://a.co/d/9lG66W3 www.owningthegoal.com Reach Brian: brian@owningthegoal.com LinkedIn: https://www.linkedin.com/company/owningthegoal/?viewAsMember=true

AI and Owning your Goals with AI Expert David Berkowitz

In this episode, Brian McFarland and AI expert David Berkowitz discuss the transformative impact of AI on business and personal growth. They explore the current state of AI, including the emerging browser wars, practical applications of AI tools in everyday work, and the implications for marketing and job security. The conversation highlights the importance of embracing AI as a tool for enhancing productivity and creativity, rather than fearing it as a replacement for human roles. David shares insights on innovative uses of AI, including Vibe coding, which allows users to create applications without coding skills. The episode concludes with a call to action for listeners to integrate AI into their workflows to unlock new efficiencies and opportunities. David's fun site: notthatdavidberkowitz.com AI Marketers Guild: https://aimarketersguild.com/  OTG Website: www.owningthegoal.com OTG Email: brian@owningthegoal.com

Owning the Goal, a Musician's Journey with Mike Mondello

In this episode of Owning the Gold, Brian McFarland interviews Mike Mondello, a seasoned musician, about his journey in music, the importance of building a brand, and the dynamics of performing in a band. They discuss early influences, the evolution of musical skills, the significance of audience connection, and the role of a frontman. Mike shares insights on collaboration within bands, the joy of spontaneous jamming, and reflections on their experiences in the Battle of the Bands. The conversation concludes with advice for aspiring musicians, emphasizing the importance of enjoyment in music. www.owningthegoal.com