OYSTER-ology
Send a COMMENT to OYSTER-ology here! [https://www.buzzsprout.com/2309287/fan_mail/new] In this OYSTER-ology interview, Kevin speaks with Casey Davidson of Toadfish about creating a product-driven outdoor brand specifically to give back to oyster restoration and strengthen marine ecosystems through better water quality. Casey explains how his coastal upbringing and conservation experiences shaped a conviction that restoring habitat—especially oyster reefs—is one of the most effective, practical ways to help the water and the fisheries that depend on it. He describes Toadfish’s “Put ’Em Back” ethos, focused on recycling shells and funding restoration work through business sales, a dedicated nonprofit, and partnerships with local and regional programs. The conversation highlights the challenges of scaling restoration, the importance of public education and stewardship, and Casey's message that long-term ecosystem health depends on putting more oysters back than are taken out. 00:00 Mission First 00:27 Podcast Setup 04:35 Coastal Roots 05:59 From Politics to Tackle 07:00 Water Quality Wakeup 08:43 Oyster Roast Memories 10:11 Why Oysters Matter 11:41 Classroom Tank Demo 12:27 Starting Toadfish 14:06 Brand and Teal Knife 15:52 Rocket Ship Growth 17:38 Scaling and COVID 19:10 Designing New Products 20:42 Signature Teal Identity 21:42 What Company Is This 22:25 Best Sellers Today 22:33 Getting Into Raw Oysters 23:28 Oyster Boom Explained 24:05 Aquaculture Cleans Water 24:57 Put Em Back Origins 26:29 Shell Recycling Logistics 27:25 Nonprofit And Events 30:52 Scaling Restoration Programs 35:01 Choosing Projects Wisely 36:44 Customer Impact And Stewardship 38:52 Abalone And Finfish Restocking 42:02 Future Products And Final Call 44:58 Closing Reflections Links: Toadfish website [https://toadfish.com/] (https://toadfish.com/ [https://toadfish.com/]) Toadfish Conservation Coalition [https://toadfishcoalition.org/] (https://toadfishcoalition.org/) See the time lapse video of oysters cleaning the water! VCU Virginia Oyster Shell Recycling Program [https://ricerivers.vcu.edu/research-and-restoration/virginia-oyster-shell-recycling-program/] (https://ricerivers.vcu.edu/research-and-restoration/virginia-oyster-shell-recycling-program/) Waddell Mariculture Center [https://www.dnr.sc.gov/marine/mrri/waddell/facilities.html] (https://www.dnr.sc.gov/marine/mrri/waddell/facilities.html) Coastal Conservation Association (CCA) [https://www.joincca.org/] (https://www.joincca.org/) South Carolina Oyster Restoration Enhancement Program (SCORE) [https://score.dnr.sc.gov/] (https://score.dnr.sc.gov/) Credits: Guest: Casey Davidson, Founder and CEO, Toadfish Host: Kevin Cox Digital Deckhand: Chet Jipty Production: OYSTER-ology Podcast Contact: kevin@oysterologypodcast.com Please be sure to Like and Follow OYSTER-ology [https://podcasts.apple.com/us/podcast/oyster-ology/id1778880182]wherever you listen to podcasts, and tell others about it. Every positive mention of it helps more people find the podcast!
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