How Orthobar Built a Startup That Feels Nothing Like a Startup | The P.O.P. Podcast

How Orthobar Built a Startup That Feels Nothing Like a Startup | The P.O.P. Podcast

In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Kory Grahl, co-founder of Orthobar in Las Vegas, Nevada — one of the most uniquely branded and tech-forward orthodontic startups in the country.Dr. Grahl shares the story of launching Orthobar from scratch alongside partner Dr. Brady Peterson, including: * Building a brand that actually reflects the in-office experience * Why they never cut corners on tech (even before profitability) * Mistakes most startups make with marketing agencies * The underestimated challenge of GP referrals * The mindset behind delayed profitability and long-term growth * Using premium brackets and Wave Ortho in a fully Mac-based workflow * How their partnership works in high-pressure moments * Early thoughts on franchising the Orthobar model This is a must-listen for startup docs, ambitious associates, and anyone who wants to break the mold of what private practice can look like. Orthobar isn’t just a name — it’s a culture, a brand, and a business built with intention.🦷 Learn more about Orthobar: 🌐 orthobar.com📍 Based in Las Vegas, NV — Complimentary consultations available💥 Interested in joining POP? 📅 Schedule a call: calendly.com/shaley-pop-ortho 🌐 pop-ortho.com 📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need help with ortho marketing? 🌐 brainbytescreative.com 📩 caroline@brainbytescreative.com#poportho [https://www.youtube.com/hashtag/poportho] #OrthoStartup [https://www.youtube.com/hashtag/orthostartup] #privatepracticeortho [https://www.youtube.com/hashtag/privatepracticeortho] #orthodontics [https://www.youtube.com/hashtag/orthodontics] #orthodontistlife [https://www.youtube.com/hashtag/orthodontistlife] #orthodonticmarketing [https://www.youtube.com/hashtag/orthodonticmarketing] #DrKoryGrahl [https://www.youtube.com/hashtag/drkorygrahl] #Orthobar [https://www.youtube.com/hashtag/orthobar] #LasVegasOrthodontist [https://www.youtube.com/hashtag/lasvegasorthodontist] #OrthoPartnership [https://www.youtube.com/hashtag/orthopartnership] #DamonUltima [https://www.youtube.com/hashtag/damonultima] #StartupOrthodontist [https://www.youtube.com/hashtag/startuporthodontist] #patientexperience [https://www.youtube.com/hashtag/patientexperience] #WaveOrtho [https://www.youtube.com/hashtag/waveortho] #MacBasedPractice [https://www.youtube.com/hashtag/macbasedpractice] #PremiumBrackets [https://www.youtube.com/hashtag/premiumbrackets] #DigitalOrthodontics [https://www.youtube.com/hashtag/digitalorthodontics] #orthobusiness [https://www.youtube.com/hashtag/orthobusiness] #popcommunity [https://www.youtube.com/hashtag/popcommunity] #ThePOPPodcast [https://www.youtube.com/hashtag/thepoppodcast]

From Muddy Slate to Modern Practice with Dr. Zach Varble | The P.O.P. Podcast

In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Zachary Varble, owner of Varble Orthodontics, to explore how he transformed a dated, two-chair, paper-chart practice into a thriving, tech-forward orthodontic business.Dr. Varble shares how he scaled from 2.5 employees to a team of 20+, and how his focus on systems, patient experience, and adaptable leadership has been the key to sustainable growth.🔍 Topics covered: * Buying a “muddy slate” practice vs. starting from scratch * Why systems-thinking fuels scale * The power of DentalMonitoring beyond just aligners * Remote monitoring in a 90% braces practice * Creating a culture of change * Leadership lessons for private practice success * How to use tech to elevate—not replace—the human experience This episode is a must-listen for any orthodontist weighing acquisition vs. startup or looking to future-proof their practice with smart technology and team alignment.👨‍⚕️ Connect with Dr. Zachary Varble: 🌐 varbleorthodontics.com 📍 Serving the Greater St. Louis Area💥 Join POP & Explore Membership Perks: 📅 Schedule a call: calendly.com/shaley-pop-ortho 🌐 pop-ortho.com 📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need Help with Ortho Marketing? 🌐 brainbytescreative.com 📩 caroline@brainbytescreative.com#poportho [https://www.youtube.com/hashtag/poportho] #orthodontics [https://www.youtube.com/hashtag/orthodontics] #privatepracticeortho [https://www.youtube.com/hashtag/privatepracticeortho] #orthodonticleadership [https://www.youtube.com/hashtag/orthodonticleadership] #DrZacharyVarble [https://www.youtube.com/hashtag/drzacharyvarble] #VarbleOrthodontics [https://www.youtube.com/hashtag/varbleorthodontics] #remotemonitoring [https://www.youtube.com/hashtag/remotemonitoring] #dentalmonitoring [https://www.youtube.com/hashtag/dentalmonitoring] #OrthodonticEfficiency [https://www.youtube.com/hashtag/orthodonticefficiency] #SelfLigatingBraces [https://www.youtube.com/hashtag/selfligatingbraces] #OrthoSystems [https://www.youtube.com/hashtag/orthosystems] #OrthodontistLife [https://www.youtube.com/hashtag/orthodontistlife] #OrthoStartup [https://www.youtube.com/hashtag/orthostartup] #practicegrowth [https://www.youtube.com/hashtag/practicegrowth] #DSOversusPrivate [https://www.youtube.com/hashtag/dsoversusprivate]

Are You Ready to Grow? Private Practice vs. DSOs with Scott Haley | The P.O.P. Podcast

In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley dig into the real questions facing orthodontic practice owners today:Is POP a buying group or something more?What makes a "Premier Orthodontic Practice"?How do you know when your practice is truly ready to grow?What do DSOs offer—and what do they take away?Why patient experience is your best business strategyScott also breaks down how the POP community is building a smarter, more empowered alternative to the DSO/OSO model—one focused on autonomy, collaboration, and excellence. Whether you're a startup ortho or decades in, this episode has valuable insights on the business-side of private practice.💥 Join POP & Explore Membership:📅 Book a call: calendly.com/shaley-pop-ortho🌐 pop-ortho.com📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need Help with Ortho Marketing?🌐 brainbytescreative.com📩 caroline@brainbytescreative.com#poportho [https://www.youtube.com/hashtag/poportho] #orthodontics [https://www.youtube.com/hashtag/orthodontics] #privatepracticeortho [https://www.youtube.com/hashtag/privatepracticeortho] #DSOversusPrivate [https://www.youtube.com/hashtag/dsoversusprivate] #orthogrowth [https://www.youtube.com/hashtag/orthogrowth] #OrthodonticLeadership [https://www.youtube.com/hashtag/orthodonticleadership] #OrthodontistLife [https://www.youtube.com/hashtag/orthodontistlife] #DentalBusinessStrategy [https://www.youtube.com/hashtag/dentalbusinessstrategy] #OrthodonticStudyClub [https://www.youtube.com/hashtag/orthodonticstudyclub] #practiceownership [https://www.youtube.com/hashtag/practiceownership] #scotthaleypop [https://www.youtube.com/hashtag/scotthaleypop] #PremierOrthodonticPractices [https://www.youtube.com/hashtag/premierorthodonticpractices] #brainbytescreative [https://www.youtube.com/hashtag/brainbytescreative] #orthodonticmarketing [https://www.youtube.com/hashtag/orthodonticmarketing] #popcommunity [https://www.youtube.com/hashtag/popcommunity] #orthopodcast [https://www.youtube.com/hashtag/orthopodcast]

David Fitterling on Practice Profitability & Smart STL with DentalMonitoring | The P.O.P. Podcast

In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with David Fitterling of DentalMonitoring for a strategic conversation around practice efficiency, cost per visit, and how to unlock serious ROI through smart technology.They break down how to reduce unnecessary appointments, maximize per-chair value, and implement tools like Smart STL and adaptive scanning to create a leaner, more scalable practice—without sacrificing patient experience.🎯 Topics include: * The business side of orthodontics most doctors ignore * True cost vs. value of in-office visits * Leveraging Smart STL for remote refinement scans * The ROI of reducing in-person aligner and retainer checks * How agentic AI and automation are reshaping practice operations -Why tech-forward practices are doing more with lessIf you're ready to improve margins and modernize your approach, this episode is a must-watch for every growth-minded orthodontist.📲 Connect with David Fitterling (DentalMonitoring):📧 d.fitterling@dental-monitoring.com📱 Text: 816-308-2762🌐 dentalmonitoring.com💥 Join POP & Unlock Exclusive DM Perks:📅 Book a call: calendly.com/shaley-pop-ortho🌐 pop-ortho.com📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need Help with Ortho Marketing?🌐 brainbytescreative.com📩 caroline@brainbytescreative.com🔖 Hashtags (SEO-Optimized):#orthodontics [https://www.youtube.com/hashtag/orthodontics] #dentalmonitoring [https://www.youtube.com/hashtag/dentalmonitoring] #SmartSTL [https://www.youtube.com/hashtag/smartstl] #practiceefficiency [https://www.youtube.com/hashtag/practiceefficiency] #poportho [https://www.youtube.com/hashtag/poportho] #alignertechnology [https://www.youtube.com/hashtag/alignertechnology] #OrthoGrowth [https://www.youtube.com/hashtag/orthogrowth] #orthodonticmarketing [https://www.youtube.com/hashtag/orthodonticmarketing] #dentalai [https://www.youtube.com/hashtag/dentalai] #OrthodontistBusiness [https://www.youtube.com/hashtag/orthodontistbusiness] #OrthoAutomation [https://www.youtube.com/hashtag/orthoautomation] #OrthodonticTech [https://www.youtube.com/hashtag/orthodontictech] #PremierOrthodonticPractices [https://www.youtube.com/hashtag/premierorthodonticpractices] #dentaltech [https://www.youtube.com/hashtag/dentaltech] #agenticai [https://www.youtube.com/hashtag/agenticai]

Booking More Starts with AI: A Conversation with Scott Hansen of Lead Sigma | The P.O.P. Podcast

📞 What if your missed calls were booking consults — without human staff? In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Scott Hansen, Founder & CEO of LeadSigma, to explore how AI-powered phone agents are solving one of the biggest pain points in orthodontics: new patient follow-up.Scott Hansen — a former ortho practice manager turned tech innovator — shares how his AI solution is delivering 100x ROI for practices by capturing missed calls, answering FAQs, and booking real appointments… even after hours.🔍 What You’ll Learn: ✅ How LeadSigma’s AI agents are replacing missed voicemails with booked appointments ✅ Why practice management software (PMS) integration is the key to automation ✅ How the platform maintains brand integrity with custom AI prompts ✅ The biggest barriers ortho teams face with adopting AI (and how to overcome them) ✅ What a demo with LeadSigma looks like (and why it’s low-risk + high-reward) ✅ Why partnering with ortho-native vendors matters for growth ✅ The human-side of AI: it’s not replacing your team — it’s empowering them🎯 “If your practice wants to grow without wasting production and time, this episode is your roadmap.”🧠 Book a Demo with LeadSigma 👉 https://leadsigma.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkVIMC03bU9ScWhUY082cHNpX1djT0hzQmtRUXxBQ3Jtc0tuTHZpVUh2MEJidUZ4M1lkMERLd2xjWmtCbVN6SVRYeUlMR2s5aFZOSkNXX1RaVTdIa0FhVGJLZXQyQU1JeXhGRzk2NUJuVG00YXRaRWx3dTlIQjBWczg0b0RQZXJ1QnlvYl9RWWdyZ21STG50YURHSQ&q=https%3A%2F%2Fleadsigma.com%2F&v=vHjTj1JLZnU] 📲 Call their AI agent or click “Book a Demo” on the site!💥 Join POP Ortho & Get Exclusive Vendor Access 🌐 https://pop-ortho.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2ZtaHJZY1NrTXFYb3Z4aDFRX0E0TWpVN2JnZ3xBQ3Jtc0tuVW42UndyUUFraDl3azBoZHp1RUVENjFUTk5lU3hkVC1fUlRBci1aOTIwaDN0RWVHRk5qcDBmWDJfZ2EycUJCa2ZVVU5KcGRKM21TeFJ2eXVIaWx5ZHR0bTZNU3lnVm85UnY1V1BWdkJoLVlLdVBFaw&q=https%3A%2F%2Fpop-ortho.com%2F&v=vHjTj1JLZnU] 📅 Book with Scott Haley: https://calendly.com/shaley-pop-ortho [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjNSRU9DZS1kNE91WmwwczlkMlV6bHY1eUtQZ3xBQ3Jtc0trcXFmYWtPNlZia0Z0d1dxb0RoM1VlSTF0ZnE3ZGlKenNfcTE0Q1I2Uk1UT3U4NkdmMWo1VmNYbVlvYnBGRjJRNnFkdGxLdWx6RW1UakJGSmhNWDVEeVhzMHJrWW8tUHRrdDZwYmZBUGd1QzZrZ2ZJaw&q=https%3A%2F%2Fcalendly.com%2Fshaley-pop-ortho&v=vHjTj1JLZnU] 📱 Text/call: 651-301-9043📈 Marketing & AI Integration by Brain Bytes Creative 🌐 https://brainbytescreative.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXJfXzFLb3Q2b04wTVZKWXc5XzBHNFByUDVhUXxBQ3Jtc0trQ1dVSy0xcFBabzVNZ09kbFUwdl9mbU5sLTZyaXEtZTg0b3FmQmRLVW53MFFEUlpsMm9NTERiOWpSTlRWY3N5YWNxdnBqZ2ZVVFZQVXJfZkN6Yjh3M0lBWEU3ZU05ck1DNjJrWlZoQnZrbGVqdFFjUQ&q=https%3A%2F%2Fbrainbytescreative.com%2F&v=vHjTj1JLZnU] 📩 caroline@brainbytescreative.com#poportho [https://www.youtube.com/hashtag/poportho] #leadsigma [https://www.youtube.com/hashtag/leadsigma] #OrthodonticAI [https://www.youtube.com/hashtag/orthodonticai] #MissedCallsToBooked [https://www.youtube.com/hashtag/missedcallstobooked] #OrthoPracticeGrowth [https://www.youtube.com/hashtag/orthopracticegrowth] #OrthodonticMarketing [https://www.youtube.com/hashtag/orthodonticmarketing] #AIForOrthodontics [https://www.youtube.com/hashtag/aifororthodontics] #orthotech [https://www.youtube.com/hashtag/orthotech] #ScottHansen [https://www.youtube.com/hashtag/scotthansen] #HumanCentricAI [https://www.youtube.com/hashtag/humancentricai] #OrthodontistTools [https://www.youtube.com/hashtag/orthodontisttools] #OrthodonticCRM [https://www.youtube.com/hashtag/orthodonticcrm] #DentalAI [https://www.youtube.com/hashtag/dentalai] #OrthoLeads [https://www.youtube.com/hashtag/ortholeads] #orthopodcast [https://www.youtube.com/hashtag/orthopodcast] #popcommunity [https://www.youtube.com/hashtag/popcommunity] #orthoefficiency [https://www.youtube.com/hashtag/orthoefficiency] #PatientConversion [https://www.youtube.com/hashtag/patientconversion] #OrthoBusinessStrategy [https://www.youtube.com/hashtag/orthobusinessstrategy] #brainbytescreative [https://www.youtube.com/hashtag/brainbytescreative]