Thomas Christensen - Win-Win-Win

Pax8 Roadshow Special - Gene Kim

In this special Pax8 Beyond '26 feature of Partnerships Unraveled, we sit down with Gene Kim, Vice President of Managed Service Providers at Absolute Security. With a career spent on both sides of the channel as a service provider and now leading Absolute's MSP motion, Gene brings a grounded view of what MSPs need to deliver real business continuity in an AI-driven world. Gene opens with the story of building Absolute's MSP motion from the ground up. The company has a long enterprise track record, with 40% of the Fortune 500, 80% of the top airlines, and nearly all of the largest state and local governments as customers, and its presence in the MSP community is now being built with the same intent. He walks through how Absolute's technology, embedded in the BIOS and firmware of more than 600 million devices from Dell, Lenovo, HP, and 25 other manufacturers, is already deployed in MSP fleets today. The opportunity is in activating that capability and showing MSPs how it strengthens their service delivery. From there, the conversation moves into where Absolute fits in the AI era and the shift toward managed intelligence providers. As MSPs add automation, orchestration, and chat layers across their stack, every one of those capabilities relies on the underlying tools being up and available. Absolute keeps the RMM, EDR, encryption, and backup tools resilient through automated self-healing, which Gene frames as a foundational layer for any MSP's AI strategy. He also reframes the customer conversation around business continuity, where the question is how quickly the business is back up. Gene closes on what he calls a winning formula for MSPs: pairing prevention with recovery and resilience to build differentiated, outcome-driven service offerings that capture new business and grow customer mind share. _________________________ Learn more about Channext 👇 https://channext.com/  Watch on YouTube  ►  https://www.youtube.com/@channext [https://www.youtube.com/@channext]  #channelmarketing [https://www.youtube.com/hashtag/partnersuccess]  #c [https://www.youtube.com/hashtag/partnerjourney]hannelpartners

Pax8 Roadshow Special - Nihil Morjaria

In this special Pax8 Beyond '26 feature of Partnerships Unraveled, we sit down with Nihil Morjaria, Chief Revenue Officer at usecure. With almost eight years at the company across nearly every sales role and a background in psychology, Nihil brings a thoughtful perspective on what it takes to build a channel-first cybersecurity business where the human element matters as much as the technology. Nihil starts with the story of usecure's pivot to channel-first after more than three years of selling direct. The biggest commercial challenge was getting internal reps to embrace what looked like a margin hit in the short term, in exchange for something much bigger: scale through partners acting as outsourced sales functions. He frames the channel as a force multiplier where commission grows alongside the partner network, and shares how doing the groundwork to align reps before the shift was what made it stick. The right partners, he says, are the ones with supplementary resources who become active extensions of the team. From there the conversation gets into how Nihil's psychology background shapes everything from go-to-market messaging to product. usecure's expertise helps MSPs translate the abstract topic of human risk into real, tangible conversations with their customers. That same lens sits behind the launch of uHealth, a new piece of usecure's human risk intelligence program. By integrating with Entra to pull real signals around services people sign up for, MFA setup, and password reuse, uHealth turns isolated training scores into a tailored view of how each person actually behaves, with clear remediation steps MSPs can deliver as outcome-driven service. Nihil closes on the value of the channel as a community, where honest conversations about real challenges are what help everyone grow. As he puts it, it takes a village. _________________________ Learn more about Channext 👇 https://channext.com/  Watch on YouTube  ►  https://www.youtube.com/@channext [https://www.youtube.com/@channext]  #channelmarketing [https://www.youtube.com/hashtag/partnersuccess]  #c [https://www.youtube.com/hashtag/partnerjourney]hannelpartners

Thomas Christensen - Win-Win-Win

In this episode of Partnerships Unraveled, we sit down with Thomas Christensen, Vice President of Partner Ecosystem NCEE at IBM. Thomas has 30 years in the industry across all three layers of the channel, as a reseller, in distribution, and as a vendor, and now leads IBM's partner ecosystem across 35 countries in Northern, Central, and Eastern Europe. That breadth of experience gives him a perspective on ecosystems that is hard to replicate. Thomas opens with what he considers the most valuable thing about having worked all three sides of the channel: you already know what the person across the table needs before they tell you. Having been a reseller, briefly in distribution, and for most of his career in the vendor space, he arrives at every conversation with an understanding of the other side's daily life, goals, and constraints. That understanding is what makes it possible to build win-win-win partnerships: a win for the client, a win for the partner, and a win for IBM. That philosophy shapes how IBM approaches its Partner Plus program and how Thomas thinks about equality in the ecosystem. When a seller believes they did all the work and the partner should receive less margin, they are being binary. A partner who receives fair margin today is the one who invests resources in learning your portfolio tomorrow and brings leads the day after. The program enforces that long-term thinking, even when individuals do not naturally default to it. Across 35 countries, Thomas finds more universality in what partners need than people expect. Trust, respect for how the other party's business works, and the simple question "how can I help your business grow?" transcend cultures and geographies. That is the foundation, and it is remarkably consistent. _________________________ Learn more about Channext 👇 https://channext.com/  Watch on YouTube  ►  https://www.youtube.com/@channext [https://www.youtube.com/@channext]  #channelmarketing [https://www.youtube.com/hashtag/partnersuccess]  #c [https://www.youtube.com/hashtag/partnerjourney]hannelpartners

Sam Valme - The secret power of channel evangelism

In this episode of Partnerships Unraveled, we sit down with Sam Valme, Channel Evangelism Director of Americas at AvePoint. Sam has spent 13 years at AvePoint moving through solution engineering, sales, partner program design, and MSP sales leadership, building the kind of institutional knowledge that made the channel evangelism role possible. This episode is about what that role actually is, and why it matters. Sam opens with the observation that drove the creation of his role: channel-first companies attend partner community events and understand intuitively how valuable those environments are, but no one makes it their full-time job. Everyone is focused on sales. Sam spent years making the internal case for awards ceremonies, road shows, and community activation events, always as a side activity. He eventually wrote the proposals, secured executive support, and the role became his own. What has he learned about building that community? Two things stand out. First, the community has to serve both the go-to-market side of a partner's house and the technical side. Decisions about technology adoption often sit with engineering teams. Any community that ignores that is missing the people who determine whether new solutions actually get implemented. Second, partners consume information differently. Some engage through LinkedIn groups, some through video, some through audio, some through newsletters. The answer is not to pick one and optimize for it, but to build for all of them and meet partners where they already are. Sam's measure of success, in year one and beyond, is influence: on pipeline, on revenue, and on new partner activation. Build it right, and the community becomes self-sustaining. That is the goal. _________________________ Learn more about Channext 👇 https://channext.com/  Watch on YouTube  ►  https://www.youtube.com/@channext [https://www.youtube.com/@channext]  #channelmarketing [https://www.youtube.com/hashtag/partnersuccess]  #c [https://www.youtube.com/hashtag/partnerjourney]hannelpartners

Elisabeth De Dobbeleer & Jason Gallo - Cisco 360 Partner Program Deep Dive

In this episode of Partnerships Unraveled, host Rick van den Bosch sits down with Elisabeth De Dobbeleer, Senior Vice President of Global Programs, and Jason Gallo, Global Vice President of Partner Value Acceleration, both at Cisco. Together they walk through the design and launch of Cisco 360, the most significant overhaul of Cisco's partner program in more than two decades. The conversation opens with what made this the right moment to act. Cisco's existing program, despite being considered best-in-class, had been built up over 20 years through layers of additions and adjustments, and the complexity had become a genuine friction point for partners. Combine that with a market shifting toward lifecycle selling, an ecosystem that had diversified significantly, and AI changing both what customers need and how they buy, and the case for a new program built for agility became clear. Cisco 360 was designed to recognize both depth and breadth: partners who specialize in areas like security or AI, and partners who bring end-to-end value across the full Cisco portfolio. At the center of the program sits a Partner Value Index, a metric that defines partner value in terms of the outcomes delivered to customers. Building toward that metric required a genuine co-design process. Elisabeth and Jason describe how it grew from a small internal group of disruptive thinkers into a community of hundreds, with structured input from partners via the Partner Operations Advisory Board, open webinars, and a three-day working session in Dublin. The result was a program where partners felt genuinely heard, and a launch on January 25th that went remarkably smoothly. The work continues: advisor, developer, and distribution partner value indices are in development, Splunk integration is underway, and investment in the digital partner experience platform remains a central priority. _________________________ Learn more about Channext 👇 https://channext.com/  Watch on YouTube  ►  https://www.youtube.com/@channext [https://www.youtube.com/@channext]  #channelmarketing [https://www.youtube.com/hashtag/partnersuccess]  #c [https://www.youtube.com/hashtag/partnerjourney]hannelpartners