Past the Balance Sheet
Episode 15: ROI gets thrown around in business all the time, but most leaders are not really asking about return on investment. They are asking whether the cost feels uncomfortable. In this episode of Past the Balance Sheet, Kash and Sassy unpack what ROI actually means, how it differs from IRR, and why the most important parts of investment decisions are not always found in the formula. From marketing campaigns and trade shows to CRMs, project management software, hiring, payroll, and team adoption, this conversation goes beyond the math and into the leadership decisions behind the spend. Because a true investment is not just about money going out. It is about what comes back, when it comes back, and whether the business has the systems, data, and team buy-in to make the return real. If you have ever hesitated before signing a check, questioned whether software was worth it, or wondered how to measure the ROI of people, time, and operational efficiency, this episode is for you. We are not just talking about financial metrics. We are talking about the thinking behind them.
21 episodios
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