The Relationship Strategy | People of Substance with Derric Bakker

The Relationship Strategy | People of Substance with Derric Bakker

What does it actually look like to treat every donor like they matter — and how do you take that to scale?Derric Bakker has spent decades thinking about this question. He recently published A Better Way to Fundraise, exploring seven behaviors that define great major gift relationships and how to extend those relationships to all donors. Derric shares what he's learned about the relationships at the heart of great development work: why the behaviors that build trust with your biggest donors are the same ones every donor deserves, and what it takes for an organization to actually live that out in how they structure their staff and leverage technology.It's a generous, practical conversation with a lot to take with you. About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going. Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter. Learn more about ⁠⁠⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠⁠⁠ on LinkedIn.

Brand for Impact | People of Substance with David Rhode

In this episode, David Rhode shares his journey from the corporate world to becoming a writer, professor, and advisor to nonprofits. He brings a unique perspective on how branding principles apply to mission-driven organizations and how smaller organizations can sharpen their message. We also discuss key pain points nonprofits face, including strategic planning, board development, and fundraising. David reflects on his experience teaching at the University of Pennsylvania and shares insights from his book Passion Isn’t Enough: A Practical Guide for Nonprofit Leaders, which focuses on helping nonprofit leaders move beyond passion to develop clear strategies, stronger organizations, and greater impact. Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter. Learn more about ⁠⁠⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠⁠⁠ on LinkedIn.

The Idealist in Residence | People of Substance with Tim Parsons

On this episode of People of Substance by LemonSkies, I sat down with Tim Parsons. Tim is a connector of people and ideas, champion of community, and proud owner of six cats (yes, six — and he has a favorite). Tim has spent his career thinking deeply about how to get people genuinely involved in causes they care about and creating gathering spaces — like the Social Impact Supper Club — for social impact folks to think out loud together. We get into volunteering, why lumping everyone into a single "volunteer" identity does a disservice, and a recently released metric that puts the value of a volunteer hour at $34 — and why that number, however well-intentioned, might be asking the wrong question. We also talk about video, storytelling, and what it takes to build community that actually sticks. Good conversation with a genuinely good human. Enjoy! About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going. Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter. Learn more about ⁠⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠⁠ on LinkedIn.

Relationships Before Pitch | People of Substance with Anthony Jones

Watch this episode and you too can become a LinkedInfluencer. (not actually) On this episode of People of Substance by LemonSkies, Anthony Jones, one of the OGs in this space, and I unpack what personal brand really means. We talk about how to use LinkedIn strategically without becoming THAT person and how to build trust, not just visibility. It's all about real relationships not the algorithms. Whether you’re a nonprofit leader, founder, consultant, or a young professional trying to grow your presence online while staying keeping it authentic, this episode will help you think how you show up, online and IRL. Enjoy! About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going. Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠ on LinkedIn.

Omnichannel, New Audiences & AI Collaboration | People of Substance with Nick Ellinger

Nick Ellinger and I covered a lot of ground in this one! We dig into omnichannel marketing, optimization beyond A/B testing, and tapping new audience segments. We also talk about AI—not as a replacement for humans, but as a tool for working faster and better. One-to-one customization is the goal, but you can't keep infinite versions in your head. AI can. Nick describes it like having interns on every desktop, or really, infinite droves of interns helping with research, copy, and ideas. Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠ ⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠ on LinkedIn.