Celebrating “Food Photography & Lighting” book anniversary with the author Teri Campbell

Making Engaging Food & Beverage Video Content with Motion Control Camera Robots

In this exciting episode (#2) of the podcast (video edition, so watch as well!), I engage in a captivating conversation with the highly experienced Director of Photography, Steven Moses. With an impressive background in the food advertising industry and an outstanding track record, having worked on TV commercials for renowned brands such as McDonald's, Baskin Robbins, Carl's Jr, and various food and beverage CPG products, Steven stands as a true veteran in his field. During our discussion, we delve deep into the intriguing realm of incorporating motion control robots into food videos and commercials. Our exploration centers around how these robots can significantly amplify a brand's narrative, aesthetics, and purpose, especially given the ever-expanding market share of fast-casual restaurant chains and the growing presence of food and beverage CPG brands. Throughout the podcast, we spotlight specific case studies from Steven's portfolio and meticulously dissect them from both the product type and brand perspective. Our dialogue presents unique and invaluable insights into how motion control technology can substantially enrich an array of food and beverage brands. We'll delve into how these robots elevate storytelling and enhance visual appeal, all while keeping a steadfast focus on the product itself and its distinctive characteristics. Ultimately, the aim of this episode is to enlighten food and beverage brands and marketers about the immense potential of harnessing technology to craft compelling, visually stunning content that effortlessly captures the attention of consumers. This promises to be a discussion full of engagement and knowledge that you certainly won't want to miss. Enjoy! #foodadvertising #foodindustry #foodmarketing #foodphotography #beverageindustry #contentmarketing #videoproduction #tabletopdirector #directorofphotography

Celebrating “Food Photography & Lighting” book anniversary with the author Teri Campbell

This podcast episode (#1) is a conversation with the renowned food photographer Teri Campbell and the author celebrating the 10th anniversary of his book “Food Photography & Lighting: A Commercial Photographer's Guide to Creating Irresistible Images”. Teri and I elaborate on "what’s changed" within the food photography market since the book was published. We will also answer questions from the audience. Some of the subjects we are discussing: - The rise of content creation. - AI and emerging technologies - Teri's new fav subject ;) - New marketing challenges. - Changes in the creative process - Rise of YouTube as a learning resource. - Photographers becoming cinematographers and directors. - Software and camera advancement. Teri is the creative lead for Teri Studios [https://www.teristudios.com/] - a destination for consumer packaged goods companies, restaurants, beverage, and food-related businesses seeking original photography and motion work for advertising and packaging. He worked with iconic brands like Kellogg’s, Baskin Robbins, Maker’s Mark, Kraft-Heinz, KFC, and Jimmy John’s. Teri has been named one of the best advertising photographers in the world by Archive Magazine and called a lighting master by PDN.