Pickup The Phone
What does it take to walk away from a traditional family business and build a real estate company generating $4 million a year? In this episode of the Pick Up The Phone Podcast, Josue Llanas sits down with Sean Zavary, founder of Greenlight Offer, to break down how he built one of Houston’s most recognized wholesaling operations. From surviving the post-Hurricane Harvey market to scaling a 16-person team and mastering radio advertising, Sean shares the real strategies behind generating consistent inbound seller leads in one of the most competitive real estate markets in the country. If you’ve been relying only on cold calling or direct mail, this episode will completely change the way you think about real estate marketing. In this episode, we cover: • How Sean built a Houston wholesaling company doing 20 deals a month • The radio advertising strategy that helped generate consistent inbound leads • How he negotiates radio spots from $120 down to $40 per airing • Why 60-second ads outperform shorter scripts in real estate • The importance of culture, leadership, and team retention • Managing a 16-person operation across acquisitions, dispositions, and marketing • How Sean structures a $65K/month marketing budget while maintaining 35% net margins • His roadmap to building a $10M company by 2027 • The future of AI in real estate and Josue’s emotionally intelligent voice AI platform, GetsYou.ai EPISODE TIMESTAMPS: 00:00 - Introduction & Greenlight Offer's Success 01:01 - Sean’s Background & Family Furniture Business 03:07 - Getting Started in Real Estate Wholesaling 04:22 - The Post-Harvey Market & Masterminds 07:17 - Building a Team & Leadership Lessons 11:45 - Faith, Podcasts, & Personal Development 13:39 - Company Culture & Leading by Example 15:30 - Taking Sellers “To The Mat” 17:20 - Sales Training & Hiring a Sales Director 21:34 - Inside a 16-Person Wholesaling Team 24:34 - How Sean Got Into Radio Marketing 27:00 - Radio Ad Scripts, Tonality, & Seller Psychology 31:30 - Negotiating Radio Advertising Rates 37:54 - Breaking Down a $65K/Month Marketing Budget 40:39 - Maintaining 35% Net Margins 44:00 - AI, Emotional Intelligence & GetsYou.ai 52:16 - Sean’s Vision for 2027 & Beyond 54:43 - Hiring A-Players & JV Partnerships 56:43 - Houston Real Estate Market Outlook 58:19 - How to Connect with Sean & Final Thoughts CONNECT WITH US: • Watch the full episodes on YouTube: https://www.youtube.com/@PickUpThePhonePod [https://www.youtube.com/@PickUpThePhonePod] • Connect with Sean Zavary on Instagram: @SeanZavary • Email Sean: sean@greenlightoffer.com [sean@greenlightoffer.com] • Learn more about GetsYou.ai: https://GetsYou.ai [https://getsyou.ai/]
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