He Quit Big Four Accounting to Build a Real Estate Empire

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Are you ready to scale your real estate business and protect your portfolio from modern industry shifts? In this episode of the Pick Up The Phone Podcast, host Josue Llanas sits down with real estate veteran Lee West. Lee reveals how he successfully broke free from the "golden handcuffs" of a stable Big Four accounting career to build a multi-million dollar wholesaling operation, closing over 300+ deals along the way. It wasn't an overnight success. Lee opens up about the brutal 9-month grind it took to secure his very first deal, how his business systems evolved from simple yellow pads to advanced Podio CRM setups, and the exact sales psychology shifts required to scale. Plus, Josue and Lee share a critical market warning regarding AI competition and how to stay ahead of the curve. Whether you're a corporate professional looking to make your exit or an experienced investor looking to optimize your KPIs, this episode is an absolute masterclass in longevity and systems. 💡 KEY TAKEAWAYS FROM THIS EPISODE: * The Corporate Exit: How Lee overcame the security of a Big Four accounting job to pursue full-time entrepreneurship. * The 9-Month Grind: Surviving the initial dry spell before landing that definitive first wholesaling deal. * System Evolution: Moving away from manual yellow pads and scaling up with advanced Podio CRM workflows. * Sales Psychology: The power of devouring sales training and refining your pitch to close consistent deals. * Belly-to-Belly vs. Phone Closing: Breaking down the crucial KPIs and differences between virtual and in-person acquisitions. * Partnership Longevity: The core foundations and insider secrets to maintaining a successful 9-year business partnership. * Market Outlook: A critical market warning regarding AI competition, modern disruption, and keeping your business competitive. * Next-Gen Tech: An introduction to Josue’s emotional intelligence voice AI, Getsu.ai, designed to make motivated sellers feel truly heard.

From Fitness Trainer & Oil Field Logistics to The Duplex King of Houston | How Larry Reyes Built 38 Projects, Invented the Stackable Duplex & Is Now Going Commercial | Pick Up The Phone Podcast

The Man Who Changed Houston Real Estate Forever | The Duplex King Larry Reyes | Pick Up The Phone Podcast Before Larry Reyes came along, nobody in Houston had ever built a true stacked duplex — one full unit downstairs, one full unit upstairs — on a 2,500 square foot lot. The city didn't have plans for it. Engineers said it couldn't be done. His own lenders doubted it. But Larry spent nine months going back and forth with the City of Houston, working with his engineer to crack the firewall code — a two-hour fire-rated separation between units so the upstairs tenant has time to escape if a fire starts below. Once he solved it, he built it. The first day it hit the market, it got 45 showings. What he didn't know was that most of those people weren't buyers — they were measuring, filming, and taking notes. Within months, copycats were popping up all over Houston. Someone he had mentored — let ride in his truck, walk his job sites — had quietly stolen his floor plan and was building it for other investors. Larry couldn't copyright it. He couldn't sue. But the City of Houston inspectors, who had watched him build these things right every single time, gave him a title that nobody could take: The Duplex King. This is that story. 💡 KEY TAKEAWAYS: ✅ How Larry went from personal trainer to #1 salesperson in all of 24 Hour Fitness USA — at just 22 years old ✅ Why Larry quit his real estate license within 5 months of getting it to go full investor — and never looked back ✅ The oil field crash of 2013 that forced Larry to pivot — and how it accidentally launched his real estate career ✅ How Larry opened a restaurant in honor of his late father — and why selling it was the turning point that brought him back to real estate full-time ✅ How Larry became the FIRST person in Houston to build a vertical stacked duplex on a 2,500 sq ft lot — solving the firewall problem that stumped every engineer and took 9 months of back-and-forth with the City of Houston to crack ✅ The stolen plans story: how someone Larry mentored secretly filmed his job sites, copied his floor plan, and started building it for other investors — and why Larry couldn't stop them ✅ How the City of Houston inspectors — not Larry himself — gave him the title "Duplex King" because every time they showed up to inspect, everything was done right ✅ How Larry has worked with the same private lenders for 11 years — and the trust-based relationship that has never required a single renegotiation ✅ Why Larry builds duplexes in just 12 weeks — and how he manages 13 active projects simultaneously with his son and daughter ✅ Larry's plan to become a private lender in 3 years — lending his own $5M at 10-11% and eventually funding his son's empire ✅ Why Larry's business model focuses exclusively on ARV $240K and under — and why he refuses to chase bigger deals ✅ How Larry buys land, closes in 7-8 days cash, and why generational land transfers are creating the best buying opportunities in Houston right now Visit here to book your free Vancom strategy session and unlock consistent real estate deals: http://vancom.io/schedule 📩 For business inquiries: admin@vancom.io 🔗 Stay Connected With Me. Instagram: https://www.instagram.com/josuellanass TikTok: https://www.tiktok.com/@josuellanass LinkedIn: https://www.linkedin.com/in/josuellanas Visit here to book your free Vancom strategy session and unlock consistent real estate deals: http://vancom.io/schedule 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬. https://www.youtube.com/@JosueLlanas/?sub_confirmation=1 ============================= 🎬Suggested videos for you: ▶️ https://www.youtube.com/watch?v=o9-nf3LCM0Q ▶️ https://www.youtube.com/watch?v=Qb6ULcOQyFQ ▶️ https://www.youtube.com/watch?v=OxmqDQcYl6k ▶️ https://www.youtube.com/watch?v=oIcTWcD0qu0 ▶️ https://www.youtube.com/watch?v=TpY_Oiae2ZE ▶️ https://www.youtube.com/watch?v=TIvZMN4HGcs ▶️ https://www.youtube.com/watch?v=Ui0BuMj9TXc ================================= 📌 Chapters: 00:00 - Introduction & Welcome to Pick Up The Phone Podcast 00:23 - Meet Larry Reyes: 38 Projects, 19 Duplexes, Stackable Duplex Inventor & 12-Unit Commercial Deal 00:53 - Born & Raised in Houston: Federal & Fleming to North Shore 01:48 - Getting His Real Estate License in 2007 — And Quitting It in 5 Months 02:05 - The $300 Commission That Changed Everything: Watching an Investor Work 03:49 - #1 Salesperson at 24 Hour Fitness USA at 22 Years Old 05:10 - First Real Estate Deal: FHA Loan, Fix-Up & Selling for a Profit 06:24 - The 2008 Market Crash & Going Into Oil Field Logistics 06:51 - The 2013 Oil Field Crash & How Real Estate Came Back Into the Picture 07:09 - Opening a Restaurant in Honor of His Father 10:38 - His Father's Passing & the Decision to Sell the Restaurant 12:14 - Back to Real Estate Full-Time: The Pivot That Changed Everything 13:13 - Building His First Duplex & Meeting His Private Lenders in 2015 14:28 - 11 Years With the Same Private Lenders: The Power of Trust & Loyalty 15:51 - How Larry Scaled Without Any Hard Money or Banks — Private Lending Only 16:27 - Larry's 3-Year Plan: Becoming a Private Lender With His Own $5M 17:40 - The Invention: Why Larry Decided to Stack Duplexes Vertically on a 2,500 Sq Ft Lot 18:03 - The Firewall Problem: What Nobody Had Solved Before & How Larry Cracked It 19:17 - 9 Months With the City of Houston: Getting the First Stackable Duplex Approved 24:48 - 45 Showings on Day One — And Most of Them Were Copying His Floor Plan 27:00 - The Stolen Plans: How Someone He Mentored Took His Design & Built It for Other Investors 35:00 - Why You Can't Copyright a Floor Plan — And How Larry Responded 37:51 - How the City of Houston Inspectors Named Him "The Duplex King" 38:00 - Scaling to 38 Projects in One Year: The Systems Behind the Volume 41:00 - The First 12-Unit Commercial Deal: Why Larry Is Going Bigger 45:00 - Private Lending Relationships: How to Build Trust With Lenders Over Time 50:00 - Larry's Business Model: ARV $240K and Under — Why He Won't Go Higher 52:18 - Goal: Be a Private Lender in 3 Years — Lending $5M at 10-11% 54:00 - Buying Land: Cash Closings in 7-8 Days & Generational Opportunity 55:00 - Building Duplexes in 12 Weeks: How Larry Manages 13 Projects at Once 56:00 - Running a Family Business: Son as GC & Agent, Daughter as Bookkeeper 59:00 - Inspections in Houston: 21 Inspections Per Project & Why Relationships Matter 62:59 - What Larry Is Buying Now: Full Rehabs, ARV Under $250K, Off-Market Land 64:01 - How to Connect With Larry Reyes & Bring Him Deals ====================== 🔗 CONNECT WITH LARRY REYES: Instagram: @_larryreyes_ DM for deals & inquiries ====================== OUR SPONSORS: Caisen Sullivan - New Western (409) 527-1115 Andrew Faught - Renovo (210) 425-2190 Natalie Murillo - Black Label Title (936) 442-8486 GetHardMoney.com ================================= For Business inquiries, please use the contact information below: 📩 Email: admin@vancom.io 🔔 If you're passionate about entrepreneurship and personal growth, hit subscribe and get inspired by real stories from successful entrepreneurs and their journeys! https://www.youtube.com/@JosueLlanas/?sub_confirmation=1 ================================= #realestateinvesting #duplexinvesting #newconstruction #houstonrealestate #stackableduplex #duplexking #realestatdeveloper #realestateinvestor #privatelending #hardmoneyloans #realestatefinancing #wealthbuilding #financialfreedom #entrepreneurship #realestatetips #passiveincome #realestateportfolio #multifamilyinvesting #realestatemindset #howtoinvestinrealestate #realestateeducation #propertyinvesting #realestatesuccess #investmentproperty #realestategoals #rentalproperty #realestatemotivation #podcast #podcastlife #businesspodcast #entrepreneurmindset #successstory #growthmindset #moneymindset #buildyourempire #realestatelife #texasrealestate #houstonbusiness #investinyourself #noexcuses #texas #money #oilandgas #familybusiness #realestatescaling The Man Who Changed Houston Real Estate Forever | Larry Reyes Built the First Vertical Stacked Duplex on a 2,500 Sq Ft Lot, Solved the Firewall Problem Nobody Else Could & Got His Plans Stolen — Now He's The Duplex King | Pick Up The Phone Podcast

6 de may de 20261 h 13 min

He Quit Big Four Accounting to Build a Real Estate Empire | Lee West

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