#141 Lisa Woodruff - The Hidden Mental Load Women Carry

#142 Douglas Androsky - Most Fathers Are Parenting on “Default”

Most fathers don't realize they're parenting on default. They love their kids. They work hard. They want to do better than the generation before them. But without a framework, many men simply repeat what they experienced growing up—whether it was good, bad, or somewhere in between. In this episode, Matthew Efird sits down with military intelligence veteran, speaker, and author Doug Androsky to discuss his new book series, *Built to Father*, and the powerful Shepherd Framework that is helping men become more intentional fathers, husbands, and leaders. Doug shares how years of studying patterns, leadership, military intelligence, and real-life fatherhood led him to a simple but profound realization: fatherhood was never meant to be lived on autopilot. Together, Matthew and Doug discuss: • Why so many fathers feel unprepared for the role • The difference between being a provider and being truly present • How biblical leadership begins inside the home • The hidden impact of fatherlessness on families and communities • Why healing your past matters for your future as a dad • How community can help men grow into the fathers they want to become • The biblical foundation behind the Shepherd Framework Matthew also shares personal reflections from his own journey through grief after losing his son Noah, creating a meaningful conversation about loss, healing, grace, and the responsibility fathers carry every day. Whether you're a new dad, a seasoned father, a fatherless father, or a man determined to break unhealthy generational patterns, this episode will challenge and encourage you to lead your family with greater purpose, intentionality, and faith. CONNECT WITH DOUGLAS ANDROSKY 🌐 Website: dnalegacy.org 📸 Instagram: @Built2Father 🎙 Podcast: Built to Father (formerly Father Blueprints) on Apple Podcasts and Spotify 📘 Book: Built to Father (Available on Amazon) - You can subscribe to the podcast at https://matthewefird.com. Check out Matthew's Book "Even Though, We Will" : https://a.co/d/0aRocHpq Check out Morgan’s AI course to start using AI confidently in your business: https://knoxoutai.com Are you a seasonal business owner who's struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don't have enough work to keep them employed year-round? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

#141 Lisa Woodruff - The Hidden Mental Load Women Carry

What happens when a stay-at-home mom with no clear business plan starts a simple blog… and turns it into a thriving company that helps thousands of women find peace and clarity in their homes? In this powerful conversation, Organize 365 founder Lisa Woodruff shares her incredible journey from overwhelmed mom to entrepreneur, author, podcaster, and PhD graduate. Along the way, she opens up about the hidden mental load women carry, why so many women feel exhausted in their 30s and 40s, and how mindset shifts can completely transform the way we live, lead, and care for ourselves. Lisa explains why organization is about so much more than cleaning your house — it’s about reducing mental clutter, creating systems that support your family, and learning how to give yourself grace instead of chasing perfection. This episode is filled with practical wisdom for moms, entrepreneurs, business owners, and anyone feeling overwhelmed by the weight of daily life. Inside this conversation, we cover: -Lisa’s journey from stay-at-home mom to successful entrepreneur -How she built Organize 365 from a simple blog -The hidden “CEO work” women carry inside the home -Why self-care is more than massages and spa days -The emotional difference between perfection and excellence -ADHD, overwhelm, and learning to work with your strengths -Why businesses and families need systems to thrive -The importance of adapting and evolving in business -Her decision to pursue a PhD later in life -Insights from her new book Escaping Quicksand Lisa also shares one of the most freeing mindset shifts of the entire episode: learning to stop chasing perfection and instead become a person of excellence rooted in grace.z If you’ve been feeling mentally drained, stretched too thin, or like you’re constantly pouring into everyone else without taking care of yourself, this episode will encourage you, challenge you, and remind you that you’re not alone. 📚 Lisa’s new book: Escaping Quicksand 🌐 Website: Organize 365 📱 Instagram: @organize365 - You can subscribe to the podcast at https://matthewefird.com. Check out Matthew's Book "Even Though, We Will" : https://a.co/d/0aRocHpq Check out Morgan’s AI course to start using AI confidently in your business: https://knoxoutai.com Are you a seasonal business owner who's struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don't have enough work to keep them employed year-round? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

#140 Beth Marshall - How to Heal From Grief Without Losing Hope

Beth Marshall never planned to become a voice for grief healing. But after the sudden loss of her mother, she found herself overwhelmed, isolated, and searching for hope. In this deeply honest conversation, Beth shares how grief changed her life, how journaling and Scripture became part of her healing journey, and why community matters so much when walking through loss. Together, Matthew and Beth talk about navigating sorrow, finding joy again, setting healthy boundaries, and learning how God meets us in our hardest moments. If you’ve lost someone you love, feel emotionally exhausted, or are trying to support someone through grief, this episode offers practical encouragement and real hope. Topics include: -Healing after losing a loved one -Christian perspective on grief -Finding hope after tragedy -Journaling and emotional healing -Why grief isolates us -How community helps us heal -Learning to feel joy again -Biblical encouragement for grief Beth also shares the incredible story behind her book Uncrushed and how God used her pain to help thousands of others. 📘 Connect with Beth Marshall: BethGMarshall.com 📖 Resources Mentioned: -Uncrushed: Real Steps for Healing Your Grief and Restoring Your Joy -Psalm 34:18 If this conversation encouraged you, please like, subscribe, and share it with someone who may need hope today. - You can subscribe to the podcast at https://matthewefird.com. Check out Matthew's Book "Even Though, We Will" : https://a.co/d/0aRocHpq Check out Morgan’s AI course to start using AI confidently in your business: https://knoxoutai.com Are you a seasonal business owner who's struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don't have enough work to keep them employed year-round? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

#139 Ala Sahu - Why Small Business Owners Who Ignore AI Will Get Passed Up

Business owners are hearing about AI everywhere… but what does it actually mean for everyday entrepreneurs? In this episode of Market Mavericks, Matthew sits down with Ala Sahu to break down AI in a practical, understandable way for small business owners, solopreneurs, and entrepreneurs. Ala explains the “4 Levels of AI,” the difference between tools like ChatGPT, Claude, Gemini, and Perplexity, and why AI should be viewed as a tool for efficiency — not a magic solution. They also dive into: -How AI can help small businesses grow faster -Why entrepreneurs who ignore AI risk getting passed up -The dangers of blindly trusting AI -How to start using AI in your everyday life -Real examples for plumbers, marketers, and business owners -The future of AI agents and AGI Whether you’re brand new to AI or already experimenting with it, this episode will help you understand how to use it wisely, practically, and strategically. Connect with Ala Sahu: www.A1MKTG.com If this episode encouraged you, share it with another entrepreneur or business owner who needs to hear it. -- You can subscribe to the podcast at https://matthewefird.com. Check out Matthew's Book "Even Though, We Will" : https://a.co/d/0aRocHpq Check out Morgan’s AI course to start using AI confidently in your business: https://knoxoutai.com Are you a seasonal business owner who's struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don't have enough work to keep them employed year-round? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

#138 Jay Conner | How to Fund Real Estate Deals Without Banks (Private Money Strategy Explained)

If you’ve ever thought, “I’d invest in real estate… but I don’t have the money,” this episode will shift your perspective. In this conversation, Jay Conner breaks down how he went from relying on banks… to raising over $2 million in private money in just 90 days — without pitching, chasing, or begging for funds. We talk about: -What “private money” actually is (and how it’s different from hard money) -How to fund deals without using your own cash -The mindset shift from asking → teaching -How to protect investors and reduce risk -Why most people fail in real estate (and how to avoid it) -Simple, practical steps to get your first deal funded This episode isn’t just about real estate — it’s about stewardship, wisdom, and building something sustainable with what God has already placed in your hands. If you’re a beginner, side hustler, or entrepreneur looking for a smarter way to grow… this one’s for you. 🎁 Jay also shares free resources, scripts, and training opportunities at the end — don’t miss it. - You can subscribe to the podcast at https://matthewefird.com. Check out Matthew's Book "Even Though, We Will" : https://a.co/d/0aRocHpq Check out Morgan’s AI course to start using AI confidently in your business: https://knoxoutai.com Are you a seasonal business owner who's struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don't have enough work to keep them employed year-round? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ