Toyota Material Handling: a “win-win-win” go-to-market strategy for the aftermarket

Fasten the Future: how Würth is Reinventing Industrial Supply Chains

Discover how Würth, a global leader in industrial fastening and assembly materials, is revolutionizing B2B commerce through their innovative marketplace strategy. In this episode, Giulia Kuznik shares how Würth transformed their traditional e-commerce platform into a comprehensive marketplace solution, focusing on customer-centric features like unified invoicing and expanded product categories. Learn valuable insights about digital transformation in B2B, selecting the right pilot country, and maintaining customer trust while scaling operations. Place to be is a podcast from Mirakl [https://www.mirakl.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Looking into the Future of B2B Commerce with Mark Brohan from Digital Commerce 360

In this insightful episode, Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360, shares his extensive expertise on the evolution of B2B digital commerce. From the explosive growth of marketplaces to the changing dynamics of buyer behavior, Mark provides valuable insights into how traditional businesses can adapt to the digital age. Learn why B2B marketplaces are growing at 30% annually and how companies can build resilient digital ecosystems in an era of supply chain challenges. Place to be is a podcast from Mirakl [https://www.mirakl.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Beyond the Mirror: SalonCentric’s One-Stop Shop for Beauty Professionals

In this episode of Place to be, Marc is joined by Jodi Fountain, Chief Digital Marketing Officer at SalonCentric, a L’Oréal USA subsidiary. They discuss how SalonCentric transformed its business by launching their platform in 2022, doubling their assortment to 30,000 SKUs through 400 third-party sellers, and becoming a true one-stop-shop solution for over one million beauty professionals. Jodi shares valuable insights on SalonCentric’s omnicanal strategy. Integrate their marketplace with their e-commerce website, allowing SalonCentric to enhance customer experience to better serve professional customers, while attracting new segments.   Place to be is a podcast from Mirakl [https://www.mirakl.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Toyota Material Handling: a “win-win-win” go-to-market strategy for the aftermarket

In this episode of Place to be, Nick Ostergaard, Senior Manager of Advanced Services and Digital Solutions at Toyota Material Handling, shares how Toyota is transforming spare parts distribution with its innovative e-commerce platform, MyToyotaStore. By seamlessly integrating its dealer network with its online sales channel, Toyota has created a win-win-win model benefiting customers, dealers, and the company itself. This conversation offers a deep dive into how a leading industrial company successfully digitized its route-to-market while strengthening — not alienating — its existing distribution channels. Place to be is a podcast from Mirakl [https://www.mirakl.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Selling on B2B Platforms: SFP/Trayd’s Recipe for Success

In this episode of Place to be, Marc sits down with Tony Lee, founder of SFP/Trayd, to explore the evolution and challenges of B2B platforms. Discover how the company aggregates and integrates over 1,000 brands across 15 marketplaces, simplifying the supply chain for grocery wholesalers and enabling local and regional brands to thrive. Together, they delve into the importance of maintaining high-quality standards, and the strategic role of marketplaces in extending supply chains and improving working capital. An inspiring conversation for B2B leaders seeking to digitize and grow their business. Place to be is a podcast from Mirakl [https://www.mirakl.com] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.