He Managed $8 Million in Ads—Here's What Most Businesses Get Wrong

From Teacher to FinTech Founder: Sarah Potter Jeanneault’s Entrepreneurial Journey

What does it really look like to use AI in your business without losing the human connection that makes your brand special? In this episode of Plan Like a Boss, Tonya Lawson sits down with Sarah Potter Jeanneault, a growth strategist, published author, FinTech founder, and entrepreneur with two successful exits. Sarah shares her journey from classroom teacher to business owner, corporate executive, and leader in the emerging human-plus-AI workplace. Together, they explore why the future of work is not human versus AI, but human plus AI. Sarah explains how entrepreneurs can use AI to support productivity, content creation, planning, and operations while still protecting their voice, judgment, customer relationships, and authenticity. The conversation also covers the realities of leaving a secure career, navigating the identity shift into entrepreneurship, documenting business systems, and building a company that can operate without everything depending on the founder. In this episode, you’ll learn:  • How to use AI without losing your authentic voice  • Why human connection remains a major competitive advantage  • Where solopreneurs can use AI most effectively  • How to explore entrepreneurship without making an impulsive leap  • Why documented systems make a business easier to grow, delegate, or sell  • What entrepreneurs can learn from teachers about leadership and communication Learn more about ProcedureFlow:  https://procedureflow.com/ [https://procedureflow.com/] Listen to The Why to The Way Podcast:  https://www.whytotheway.com/ [https://www.whytotheway.com/] Whether you are considering a career change, building a business, or trying to use AI more responsibly, this conversation will help you take your next step with greater clarity and confidence. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

She Built A Company That Doesn't Need Her Anymore - with Jennifer Staats

What does it really take to grow a business without working 80-hour weeks or becoming the bottleneck in every decision? In this episode of Plan Like a Boss, Tonya Lawson sits down with Jennifer Staats, Chief of Staff at SureSend and founder of Staats Solution, to talk about building the systems, workflows, and team structure every entrepreneur needs in order to scale sustainably. Jennifer shares her journey from real estate to operations, how she built and grew her own virtual operations management company, and the lessons she learned from hiring, delegating, documenting workflows, and eventually stepping back from the day-to-day. If you’re a solopreneur, service provider, real estate professional, or small business owner thinking about hiring a VA, assistant, or team member, this episode will help you avoid common mistakes and prepare your business before you bring someone on. In this conversation, you’ll learn: • Why many VA and assistant relationships fail • What a strong onboarding system actually looks like • Why hiring out of panic can create more problems • How to use checklists, templates, and CRMs to build better systems • How to stop being the bottleneck in your own business • What your business needs before you can step back from daily operations • How to build a business that supports the life you want Jennifer also shares why systems do not have to be complicated, how to start documenting your workflows even if you are still a team of one, and why sustainable growth begins with clarity around your goals, time, and capacity. Connect with Jennifer: Instagram: @JennifertheRealtor SureSend: https://suresend.ai [https://suresend.ai/] Try SureSend free for 14 days: https://suresend.ai [https://suresend.ai/] If this episode helped you, be sure to subscribe to Plan Like a Boss and leave a review so more entrepreneurs can learn how to build businesses with more structure, strategy, and freedom. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

7 Ways to Make 7 Figures as a Thought Leader with Aurora Winter

Learn how to build a thought leadership brand that AI can’t replace. 🔴 Get Aurora Winter’s free hardcover book, Turn Words Into Wealth: ➡️ https://turnwordsintowealth.com [https://turnwordsintowealth.com/] ⭐️ Learn more about launching as a thought leader with Aurora Winter ➡️ https://samepagepublishing.com [https://samepagepublishing.com/]  Connect with us! Instagram: ➡︎ @dr.tonyalawson  TikTok: ➡︎ @dr.tonyalawson  Website: ➡︎ https://tonyalawson.com/search/ Chapters:  0:00 - Meet Aurora Winter  1:32 - Million Dollar Message  5:25 - Storytelling Changes Value  9:42 - AI Branding Warning  12:00 - Four Human Superpowers  15:37 - Use AI Without Losing Voice  20:34 - The 3-Step Thought Leader System  25:18 - $250K Book Strategy  31:32 - Branding Lessons From Icons  36:49 - Best Advice For Entrepreneurs  39:08 - Where To Find Aurora  Connect with Aurora Winter: ➡︎ Free book: https://turnwordsintowealth.com [https://turnwordsintowealth.com/] ➡︎ Publishing and thought leadership: https://samepagepublishing.com [https://samepagepublishing.com] #ThoughtLeadership #PersonalBranding #AIForEntrepreneurs #BookMarketing #Entrepreneurship In this episode of Plan Like a Boss, Tonya Lawson sits down with Aurora Winter, founder of Same Page Publishing and author of Turn Words Into Wealth, to talk about thought leadership, personal branding, storytelling, and how entrepreneurs can use AI without losing their unique voice. Aurora shares how one seven-word message generated $3 million in one week, why stories can dramatically increase perceived value, and how business owners can become the expert AI quotes instead of the one AI replaces. You’ll also hear her four human superpowers for standing out in the age of AI: story, smile, style, and Socrates. In this episode, you’ll learn:  • How to create a million dollar message  • Why storytelling matters in personal branding  • How to use AI as a tool without sounding generic  • Why books, podcasts, YouTube, and newsletters build authority  • How a short book helped Aurora generate $250,000 in 90 days  • What entrepreneurs can learn from Taylor Swift and Alex Hormozi Our mission here at Plan Like a Boss is to help entrepreneurs, creators, and business owners build smarter visibility systems, grow with strategy, and show up with confidence. Disclaimer: Some links may be affiliate or partner links, which means we may receive a small commission if you choose to purchase through them at no additional cost to you. This content is for educational purposes only. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

He Managed $8 Million in Ads—Here's What Most Businesses Get Wrong

Wondering if paid ads for small business are worth it? Jeremy Yang breaks down when to start and what to avoid. 🔴 Try Jeremy’s free ad calculators from Digital Goliath ➡️ https://digitalgoliath.com.au/google-ads-management-services/ ⭐️ Ready to build a business that feels calmer, clearer, and more profitable? ➡️ https://freevisibilitycall.com/ =========================== Connect with us! Website: https://tonyalawson.com/search Instagram: @dr.tonyalawson TikTok: @dr.tonyalawson LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/ Chapters 0:00 - Meet Jeremy Yang 0:56 - From Organic to Ads 2:41 - Are You Ready? 4:58 - Meta vs Google Ads 8:19 - Free Ad Calculators 10:40 - Biggest Ad Mistakes 12:01 - Realistic Ad Budgets 17:43 - Start With Video Ads 18:53 - Free vs Paid Offers 24:35 - Cost Per Conversion 34:15 - Connect With Jeremy #PaidAds #MetaAds #GoogleAds #SmallBusinessMarketing #PlanLikeABoss If you’ve been wondering whether paid ads for small business are worth the investment, this conversation with Jeremy Yang of Digital Goliath will help you understand what actually needs to be in place before you start spending money. Jeremy shares why organic marketing can feel painfully slow, when paid advertising can speed up your growth, and why ads should be treated as one pillar of your marketing strategy — not your entire business. In this episode of Plan Like a Boss, we talk about Meta ads vs Google ads, realistic ad spend for solopreneurs and small teams, how to know whether your offer is ready for ads, and why cost per conversion is one of the most important numbers to understand before launching a campaign. Jeremy also explains why face-to-camera video ads are such a powerful tool for coaches, course creators, artists, and service providers who want to stand out online. In this video, you’ll learn: How to know if your business is ready for paid ads The difference between Meta ads and Google ads Why your offer and sales process matter before ad spend What small business owners should budget for ads The one metric Jeremy says makes the ad world go around Why broad targeting and strong creative now matter more than “secret” audience hacks Our mission here at Plan Like a Boss is to help purpose-driven entrepreneurs build businesses with strategy, clarity, and confidence — without burning themselves out. Disclaimer: This podcast is for educational purposes only and does not guarantee specific business, marketing, or financial results. Please do your own research before investing in paid advertising, software, services, or coaching. Some links may be affiliate links, which means we may receive a small commission if you choose to purchase through them at no additional cost to you. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

Why Social Media Isn't Growing Your Business with Jessica Marie Davis

Learn how to build business visibility without depending on social media algorithms. 🔴 Get Jessica’s book Decentering Algorithms ➡️ https://amzn.to/4vhhjPH ⭐️ Connect with Jessica and learn more about relationship-based visibility ➡️ https://jessicamariedavis.com [https://jessicamariedavis.com] #BusinessVisibility #NetworkingForBusiness #SmallBusinessMarketing #Entrepreneurship #PlanLikeABoss What if visibility for your business did not have to depend on social media algorithms? In this episode of Plan Like a Boss, Tonya Lawson sits down with Jessica Marie Davis, author of Decentering Algorithms, to talk about what real business visibility looks like for entrepreneurs, solopreneurs, and small business owners. Jessica shares why posting more on Instagram, TikTok, LinkedIn, or Facebook is not always the answer, and why the visibility that actually moves the needle comes from relationships, referrals, community, and trust. She explains how business owners can start building a visibility ecosystem through networking, coffee chats, local groups, referral partners, and intentional connections with people who can say your name in rooms you are not in. In this video, you’ll learn: *  What business visibility really means  *  Why social media should be a tactic, not your entire strategy  *  How to start networking even if you are an introvert  *  Why every entrepreneur needs a relationship ecosystem  *  How to audit your current network and identify visibility gaps  *  What Jessica learned after leaving corporate to build her own business  Our mission here at Plan Like a Boss is to help entrepreneurs, solopreneurs, and small business owners plan smarter, build sustainable visibility, and grow businesses with strategy, confidence, and purpose. Disclaimer: This episode is for educational and informational purposes only. Any links included may include affiliate, partner, or promotional links.  Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/