Play the Game with Amar Shah
What started as a newsletter has become a powerhouse in sports media and venture. In this episode, we sit down with Andrew Petcash and Scott Garber, the co-founders of Profluence—a sports business hub that’s part media platform, part community, and part venture lab. Andrew, a former Division I basketball player, and Scott, a startup veteran and former D1 football player, break down how they built a brand from scratch by focusing on connection, value, and consistency. 🎯 We talk about: * Growing up in sports and the grind of building early media brands * The problem they saw in the sports business world—and how they solved it * Building community at scale through content, relationships, and trust * Early entrepreneurial lessons (from YouTube channels to walk-on football) * Why giving away value is the best long game * What it really takes to build something sustainable in sports media today Whether you’re a founder, athlete, investor, or creator—this episode is full of real talk and tactical insight. Show Notes 00:06 – Cold Open: Bringing together founders, executives, and investors 00:15 – Intro to Andrew and Scott: Their backgrounds and the origin of Profluence 01:15 – From athlete to builder: Early media projects and sports roots 01:48 – Scott’s journey from football to startups and why sports is a binding agent 03:02 – From newsletter to ecosystem: How Profluence scaled up 04:04 – Building something they wish they had: filling a market gap 04:40 – Why they’re building a movement, not just a platform 05:28 – Entrepreneurial DNA: Lessons from childhood and early risks 06:46 – Rewind the Clock: Advice to their younger selves 07:59 – Final thoughts: Build what's missing—and bring others with you If today’s episode inspired you, do us a solid: Follow or subscribe wherever you listen Leave a review—it helps more creators find the show Share this with someone chasing big ideas 📚 Want more Play the Game? Check out the middle-grade book series by Amar Shah—Play The Game: The Hoop Con and Play The Game: Take the Shot are out now from Scholastic. Order here: [https://www.amazon.com/stores/author/B0CLMBVF8L?ccs_id=4a4bac97-9be7-4bf8-8d64-fa209b51dd85] 🔗 Connect with Amar: • Website: amarshahwrites.com [https://www.amarshahwrites.com] • Twitter/X: @amarshahism • LinkedIn: linkedin.com/in/amarshahism [https://www.linkedin.com/in/amarshahism/] • Instagram: @amarshahism [https://www.instagram.com/amarshahism/] 🎙️ Play the Game with Amar Shah — because you can’t win if you don’t play.
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