Playbook for Leaders and Entrepreneurs
In this episode, Herwig Kusatz, founder of Sound Strategy and author of Trust You Can Hear, shares why sound plays a critical role in shaping trust, perception, and customer experience. We explore Herwig’s concept of Sonic Governance — the idea that while most organisations carefully manage how they look, very few intentionally manage how they sound. Herwig explains how poor sound design creates hidden business costs, what he calls the “noise tax,” and why leaders need to pay more attention to voice, cues, music, and atmosphere. Using real-world examples, including his work with Wiener Linien, Herwig shows how sound can improve recognition, build trust, and transform customer experience. This episode will change how you think about sound, branding, and leadership. Key Takeaways: * Why sound shapes trust and perception * The hidden cost of bad sound design * What Sonic Governance means * How sound impacts customer experience * Why brands need a sound strategy Herwigs Socials: Waiting list for the book - Trust you can hear book [https://urldefense.com/v3/__https://sound-strategy.com/book__;!!IY5JXqZAIQ!9Ktg_KIY8jejc0xpOhrTdeIXWbXKw6-pdAp_WZ6uePAtXF1zHSM1KQBZrNoi3yWOVcxXGLnW0i2Rph7XHf_viqs0OkyxTPQATIA$] LinkedIn – [https://www.linkedin.com/in/herwig-kusatz/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BrYvy8rRhSYutezGR9JqVPA%3D%3D]Herwig Kusatz [https://www.linkedin.com/in/herwig-kusatz/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B1jK2nzvCQ2GVZny5LFzLAg%3D%3D] Website – Sound Strategy [https://sound-strategy.com/] Instagram - Herwig Kusatz [https://www.instagram.com/herwigkusatz/] Host Socials: Instagram – Siddhant Podcast Instagram [https://www.instagram.com/siddhantt_podcast/?utm_source=chatgpt.com]
34 episodios
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