Why Every Podcast Is Going Video in 2026

Why Every Podcast Is Going Video in 2026

In this episode of the Podcast Industry Brief, we take a look at the biggest trends shaping the future of podcasting — and one thing is becoming crystal clear: video podcasting is no longer optional for many creators.Jacob explores new research showing that 20% of global internet users are now watching video podcasts, why YouTube continues to dominate the space, and how platforms like Spotify, Apple Podcasts, Netflix, and Amazon are all racing to catch up. He also dives into the rise of AI-generated podcasts, the ethics of AI disclosure in content creation, YouTube’s push into television-style programming, and the growing battle for podcast discoverability.Plus, Jacob covers major updates from Spotify for Creators, Apple Podcasts video support, Substack’s new recording studio, and a fascinating new discovery tool called Podspun.*Articles*• https://www.thestreamingwars.tv/insights/video-podcasts-reach-20-of-internet-users-as-youtube-extends-its-engagement-lead/• https://creators.spotify.com/resources/news/expanding-video-partners-and-platforms• https://shouldidisclose.ai/about.html• https://blog.youtube/news-and-events/brandcast-2026-highlights/• https://blog.youtube/news-and-events/new-youtube-series-2026/• https://www.clawcast.dev• https://www.theverge.com/entertainment/908339/spotify-prompted-playlists-podcasts• https://variety.com/2026/digital/news/iheartmedia-siriusxm-merger-talks-azoff-apollo-advising-1236730151/• https://www.instagram.com/p/DXc4pj8D_VQ/?img_index=1&igsh=MWt0ZDkyOGU4NWd4aQ%3D%3D• https://podcasters.apple.com/partner-search• https://on.substack.com/p/introducing-the-substack-recording*Tool of the Month*• Podspun: https://podspun.com• Try my Podspun for the Ex-Homeschoolers Club: https://podspun.com/@Ex-HomeschoolersClub*Connect with me*• Threads: https://www.threads.com/@thejacobgooden• Instagram: https://www.instagram.com/thejacobgooden/• YouTube:https://www.youtube.com/@thejacobgooden• Newsletter: TBD*My Other Podcast: Ex-Homeschoolers Club*• Podcast: https://creators.spotify.com/pod/profile/exhsclub/ • YouTube:  @Ex-HomeschoolersClub  [https://studio.youtube.com/channel/UCgJoYGQUIdydo4fk379YEHw] • Newsletter: https://exhsclub.beehiiv.com/• Instagram: https://www.instagram.com/exhsclub*Chapters*00:00 Podcast Industry Brief: Video Podcasting Trends00:18 Video Podcasts Reach 20% Of Internet Users 05:58 Spotify for Creators Has New Video Features 07:46 Amazon Alexa+ AI Generated Podcasts10:04 ClawCast for your AI Agent11:10 Should Podcasts Disclose Their AI Usage13:48 YouTube Brandcast17:22 Spotify Prompted Playlists19:21 Crooked Media 20:01 Apple Podcast Video Is Live20:36 Substack Recording Studio21:42 Tool of the Month: Podspun23:37 Closing

Wondery Podcast Is SHUTTING DOWN!...and other podcast news

This week on the Podcast Industry Brief, we cover the shut down of the Wondery Podcast App and Wondery+, the expansion of Audacy’s YouTube distribution tools, and Crooked Media’s new television deal with MS NOW. We also dive into TikTok’s launch of its first exclusive full-length podcast, iHeart Media's "State of Podcasting 2026" report showing record-high listener trust, and new software updates from iOS, PodPage, and PocketCasts. Timestamps 00:00 Here's What You Missed 00:22 Wondery Podcast App and Wondery+ Are Shutting Down 01:13 Audacy Creator Labs is Adding YouTube Distribution 02:22 Pod Save America is Coming to Television 03:09 TikTok has Launched Exclusive Podcast 04:42 Supreme x Shure Microphone Collab 05:18 iHeart Media - State of Podcasting 2026 09:00 iOS 26 has a New Audio Recording Feature 10:01 PodPage Will Migrate Your WordPress Website 10:54 New Features on PocketCast 12:57 Did I Miss Anything? Links to Articles * Wondery App and Wondery+ are shutting down: https://variety.com/2026/digital/news/amazon-shutting-down-wondery-app-wondery-plus-1236678387/ * Audible expands subscriptions to include Wondery shows: https://podnews.net/press-release/audible-standard-plan * Audacy adds ability to upload podcast directly to YouTube: https://podnews.net/press-release/audacy-creators-youtube * Crooked Media is coming to MS NOW: https://www.hollywoodreporter.com/business/digital/ms-now-crooked-media-pod-save-america-tv-1236507197/ * TikTok Launches Exclusive Podcast: https://www.digitalmusicnews.com/2026/02/18/tiktok-podcasting-expansion-continues/ * Supreme x Shure Collab: https://supreme.com/previews/springsummer2026/all/36?=supreme-shure-mv7-microphone-22&back=all * iHeart Media State of Podcasting 2026: https://www.iheartmedia.com/advertise/insights/articles/the-state-of-podcasting * Magellan AI - Top Podcast Advertisers: https://www.magellan.ai/research/top-podcast-advertisers * iOS 26 Audio Updates: https://www.macrumors.com/2026/02/17/ios-26-4-beta-tidbits/ * PodPage Will Migrate Your Wordpress Site: https://www.podpage.com/wordpress-migration/ Connect with me * Threads: https://www.threads.com/@thejacobgooden * Instagram: https://www.instagram.com/thejacobgooden/ * YouTube:https://www.youtube.com/@thejacobgooden * Newsletter: TBD Tools and Services I Recommend (some of these are affiliate links) * Descript: https://get.descript.com/kwut2jvywz7o * Captivate: https://fas.st/t/6SePhFDC * Uppbeat: https://share.uppbeat.io/luuq8fyfboom * Castmagic: https://get.castmagic.io/v3lgk8p9ts49 * ElevenLabs: https://try.elevenlabs.io/d4wruowv22n6

Apple, Netflix & Spotify Are Changing Podcasting — Here’s What You Need to Know

The podcast industry is rapidly evolving as major platforms like Apple, Netflix, Hulu, Spotify, and Amazon push deeper into video, streaming distribution, and creator monetization. In this edition of The Podcast Industry Brief, I'm breaking down major announcements shaping the future of podcasting — from Apple’s video podcast rollout to Spotify lowering monetization requirements and new AI editing tools changing how creators produce content.This episode highlights a growing shift toward video-first podcast experiences, new licensing deals bringing podcasts onto streaming platforms, and emerging tools that could dramatically improve podcast production workflows.Resources & Links• Apple Podcasts Video Beta: https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/• Netflix Exclusive Pete Davidson Podcast: https://www.netflix.com/tudum/articles/pete-davidson-podcast-news-release-date• Hulu & Headgum Partnership: https://deadline.com/2026/02/were-here-to-help-podcast-streaming-hulu-february-1236707677/• CNN & Lemonada Media Licensing Deal: https://cnnpressroom.blogs.cnn.com/2026/01/14/cnn-and-lemonada-media-forge-streaming-video-podcast-deal/• Podcasts Are Dead - it's all about video now: https://www.thetimes.com/culture/tv-radio/article/podcasts-are-dead-its-all-about-video-now-pkh52dnhn• Substack TV App: https://www.theverge.com/news/866054/substack-tv-app-beta-launch-newsletters• Amazon Kelce Clubhouse: https://www.amazon.com/stores/page/DC3A251C-7D33-49D8-9277-EBD9E348247D• Podcast Movement Evolutions at SXSW: https://weekly.podcastmovement.com/p/evolutions-comes-to-sxsw-plus-a-first-look-at-talent• Spotify Partner Program Updates: https://newsroom.spotify.com/2026-01-07/spotify-partner-program-updates/• Riverside Mobile Editor: https://www.instagram.com/p/DTdoAhdDsyJ/?img_index=1&igsh=YjNtanRqdWEydnJr• Descript Underlord V2: https://descript.canny.io/changelog/announcingunderlord-v2• Apple Creator Studio: https://www.apple.com/apple-creator-studio/• Opus Clip iOS App: https://opusclip.canny.io/changelog/opusclip-ios-app-is-here• Opus Clip IOS App Tutorial: https://www.youtube.com/watch?v=2J9es_30E_0• Wondercraft AI: https://www.wondercraft.ai/blog/ai-video-is-finally-good-enough-now-comes-the-hard-part• YouTube Auto-Dubbing: https://www.threads.com/@neal_mohan/post/DUtUCIgj2Xw?xmt=AQF0gXiexURAp4Dbe9jxUhcObsXY3v4W8XAK4hZ_TqSF5JmRsKtdq56xfOWZXht73InJr-Nf&slof=1• Overlap AI: https://overlap.ai• PodGround Grants: https://podground.io/grant Connect with meThreads: https://www.threads.com/@thejacobgoodenInstagram: https://www.instagram.com/thejacobgooden/YouTube:https://www.youtube.com/@thejacobgoodenNewsletter: TBDChapters00:00 What Happened This Month00:19 Apple Podcast Is Adding Video Support01:10 Netflix Launches Exclusive Pete Davidson Podcast01:57 Hulu Sign Deal with Headgum02:39 CNN Strikes Deal With Lemonada Media03:07 Podcasts Are Dead04:05 Substack Announces TV App04:51 Amazon Launches Kelce Clubhouse05:56 Podcast Movement Is Coming To SXSW06:52 Spotify Is Making It Easier To Get Monetized08:11 Riverside Mobile Editing Updates08:28 Descript Underlord V209:56 Apple Creator Studio Launch10:35 Opus Clip Mobile Editor11:09 Wondercraft AI13:44 Tool of the Month: Overlap AI15:02 Service of the Month: PodGround15:46 Is There Anything I Missed?

Netflix Is Coming for Podcasts, YouTube is Officially the New TV, and More End of 2025 Podcast News

In this December 2025 brief, we're breaking down the biggest podcasting and creator economy news heading into 2026. From Netflix making aggressive moves into video podcasting to YouTube cementing itself as the new television, this episode explores how the lines between podcasts, TV, and streaming continue to blur. We also cover major updates from Apple Podcasts, Patreon, iHeartMedia, Descript, YouTube, and emerging tools shaping the future of podcast discovery and analytics. News Links * Netflix x Spotify: https://www.netflix.com/tudum/articles/netflix-spotify-video-podcasts * Netflix x iHeart: https://techcrunch.com/2025/12/16/netflix-doubles-down-on-video-podcasts-with-iheartmedia-deal/ * YouTube is the New TV: https://www.nytimes.com/2025/12/23/business/media/youtube-has-a-firm-grip-on-daytime-tv.html# * YouTube's Big Bets of 2025: https://blog.youtube/inside-youtube/our-big-bets-for-2025/ * Instagram Reels for TV launches on FireTV: https://variety.com/2025/digital/news/instagram-for-tv-reels-videos-1236609143/ * iHeart Radio will support rss feed video content: https://www.iheartmedia.com/press/iheartmedia-offers-creators-and-publishers-unique-new-video-podcast-platform * Fountain wants to change how we host our podcasts: https://blog.fountain.fm/p/video-podcasts * Patreon adds public RSS Feeds: https://www.patreon.com/posts/icymi-gifting-144331198 * Apple Podcasts Adds Chapters: https://podcasters.apple.com/support/5482-using-chapters-on-apple-podcasts * Apple’s Show of the Year: The Rest Is History: https://podnews.net/press-release/apple-podcasts-the-rest-is-history * Listener.com Launches Listener AI: https://news.listener.com/p/introducing-listener-ai-inventory-management-and-our-new-site * Descripts Change Log: https://www.youtube.com/watch?v=hZHysHUrtDU * YouTube Launches A/B Testing: https://www.youtube.com/watch?v=jKRiib3Xzoo Tool of the Month: https://thepodradar.comShoutout to Arielle Nissenblatt for posting about this: https://www.threads.com/@ariellethisandthat Connect with me * Threads:https://www.threads.com/@thejacobgooden * Instagram: https://www.instagram.com/thejacobgooden/ * YouTube:https://www.youtube.com/@thejacobgooden * Newsletter: TBD Chapters 00:00 Huge Podcast News In December 00:24 Netflix Is Making Podcasting Moves 01:42 Is Everything Just TV Now? 03:42 Podcast Players Get On Board with Video Podcasts 05:19 Patreon Announces Public RSS Feeds 05:58 Apple Podcasts Adds Chapters 06:33 Listener.com Updates 07:17 Descript Updates 07:45 YouTube A/B Testing Is Here 07:58 Tool of the Month - Pod Radar

Podcasting News Roundup: New Features from Threads, Riverside & TikTok Network Launch!

Catch up on the latest podcast industry news! Threads introduces podcast pinning and preview features, Riverside becomes an all-in-one podcasting platform, and TikTok partners with iHeartMedia to launch a podcast network. Learn about RSS.com's new free podcast hosting for indie creators, Pocket Casts' new playlist feature, and Headliner's beta video scene editor. Stay tuned for all the exciting updates in the podcasting world!*News Links*Threads adding podcast functionality: https://www.threads.com/@threads/post/DQ7OtMeEftX?xmt=AQF06pcIMs08UvJKAMmLWWAUhFn_2ENJ0rf1i182p_wIGQ Riverside Podcast Hosting: https://riverside.com/podcast-hosting?source=hp_bannerhttps://www.threads.com/@riverside.fm?xmt=AQF0GxItjaFISyqdKafVmgX_4zKUqHR5Z4jyohnrpOb1IkYiHeartRadio and TikTok Partnership: https://newsroom.tiktok.com/iheartmedia-and-tiktok-partner-to-launch-multiplatform-partnership?lang=enRSS.com launches free podcast hosting: https://rss.com/blog/rss-com-launches-free-podcast-hosting/Pocket Casts adds playlists: https://blog.pocketcasts.com/2025/11/24/playlists-a-new-way-to-organize-your-listening/Headliner Video Scene Editor (Beta): https://www.youtube.com/watch?v=4SZYutYtG90*Connect with me*Threads: https://www.threads.com/@thejacobgoodenInstagram: https://www.instagram.com/thejacobgooden/YouTube:https://www.youtube.com/@thejacobgoodenNewsletter: TBD*Timestamps*00:00 What You Missed In Podcast News00:39 Riverside Rolls Out Podcast Hosting 01:30 TikTok Launches Podcast Network02:50 RSS.com Launches Free Local and Niche Podcast Hosting03:55 Pocket Casts Adds Playlists To Platform04:43 Headliner Video Scene Editor Beta05:15 Reach out with Podcast News