Monetizing Your Product: How and When to Start Charging Your Users

Scaled Customer Success for PLG companies with Taylor Johnston from Vitally.io

Dive into how modern tech companies are transforming their customer success roles from support to main revenue drivers. Steve and Taylor discuss the evolution of customer success in the Product-Led Growth era, focusing on strategic implementations that elevate company earnings and client satisfaction. Resources: * Taylor Johnston LinkedIn. [https://www.linkedin.com/in/tljohnston/] * ⁠Vitally.io [https://www.vitally.io/] * ⁠Steve Baltodano LinkedIn.⁠ [https://www.linkedin.com/in/stevenbaltodano-scalebiz/] We release NEW episodes every FRIDAY! ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ [https://pixelfy.me/tWdMs5]. ** ABOUT ⁠⁠⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠⁠⁠ [https://pixelfy.me/tWdMs5] With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

How to re-think Customer success in the PLG era

Dive into the heated debate of who truly drives revenue in SaaS businesses today. Is it product, sales, marketing, or customer success? Steve dissects the traditional and emerging paradigms to reveal the most effective strategies for driving company growth. ** We release NEW episodes every FRIDAY! ** ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ [https://pixelfy.me/tWdMs5]. ** ABOUT ⁠⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠⁠ [https://pixelfy.me/tWdMs5] With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

How to Boost Revenue by Leveraging Existing Paid Communities

Today, Steve discusses a new strategy that has proven to be a profitable revenue stream for one of his companies. Join existing paid communities that focus on technologies complementary to your product to convert their members into your users. Resources: * ⁠Steve Baltodano LinkedIn.⁠ [https://www.linkedin.com/in/stevenbaltodano-scalebiz/] We release NEW episodes every FRIDAY! ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ [https://pixelfy.me/tWdMs5]. ** ABOUT ⁠⁠⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠⁠⁠ [https://pixelfy.me/tWdMs5] With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

Adapting Marketing to PLG companies with Ivanha Paz from Jam

How did Jam grow to +90K users? Steve and Ivanha (Founding Marketer for Jam) discuss PLG from a product marketing perspective. Explore how PLG is reshaping marketing tactics to stand out in a saturated SaaS market. Resources: * Ivanha Paz LinkedIn. [https://www.linkedin.com/in/ivanha-paz/] * Jam Website. [https://jam.dev/] * Steve Baltodano LinkedIn. [https://www.linkedin.com/in/stevenbaltodano-scalebiz/] We release NEW episodes every FRIDAY! ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ [https://pixelfy.me/tWdMs5]. ** ABOUT ⁠⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠⁠ [https://pixelfy.me/tWdMs5] With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

Monetizing Your Product: How and When to Start Charging Your Users

In this episode, Steve delves into the critical signals that indicate when it's time to start charging for your product, exploring the balance between value and pricing strategies. ** We release NEW episodes every FRIDAY! ** ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ [https://pixelfy.me/tWdMs5]. ** ABOUT ⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠ [https://pixelfy.me/tWdMs5] With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.