Podcast Network Insights: Understanding the Business of Podcast "Networks"
What does it look like to build a network around removing every obstacle that kills podcasts before they ever find an audience? Rich Butler started RAGE Works Podcast Network in 2014 after his own long-running podcast wound down and the people around him caught the bug. Rather than pointing them elsewhere, he handed them a blueprint and stayed in the room. What followed wasn't a revenue-first strategy. It was a production-and-distribution model built around making it easier for motivated people to create. His reasoning is simple and consistent: content is what grows a network, and the best way to get more content is to get out of the way. What makes Rich's approach distinct is what he refuses to optimize for. He won't take a cut of ad deals he didn't facilitate. He won't chase podcasters for their episodes. He won't guarantee listeners or money in the first conversation. The network exists to water plants and watch the garden grow…and he'll tell you that's exactly why it works. Listen For: 03:08 Network as a Discovery Platform 04:37 How My Take Radio Became a Network 07:41 Why the Dual-Feed Model Still Works 10:01 Revenue Without the Revenue-First Model 13:04 On Downloads, Die-Hards, and Real Numbers 16:25 What to Ask Before You Join a Network 18:47 Removing the Roadblocks That Kill Podcasts 23:53 Audio First, Video Second 27:48 What the Onboarding Process Actually Looks Like 31:04 The Jockey Runs the Horse 36:54 Gary Vee Called His Bluff 39:51 The Case for 10 Downloads 44:02 Be of Service, Not a Gatekeeper CONNECT WITH GUEST: RICHARD BUTLER FOUNDER OF THE RAGE WORKS PODCAST NETWORK LinkedIn [https://www.linkedin.com/in/richbutler6/] | Website [http://www.rageworksnetwork.com] | Website 2 [http://www.pressrecordstudios.com] | Instagram [http://instagram.com/rageworksrich] Rich's Podcast Rec: The Jay Ferruggia Show [https://pod.link/853941025] Rich's Book Rec: Jab, Jab, Jab, Right Hook [https://amzn.to/488eJly]by Gary Vaynerchuk CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights/about/] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Greg’s book rec: Return on Courage [https://amzn.to/4tIyOXZ] by Ryan Berman Systems, Sponsors, and Partners: Hosted with RSS.com [http://RSS.com] Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]
16 episodios
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