PODCAST ON WHEELS (with Brian Smith)
Team culture exists on every team—whether it’s intentional or not. In this episode of Podcast on Wheels, Brian Smith sits down with Spencer Palmer, Team Programs Director at Season Builder, to break down how sports culture is actually built, why culture always beats talent over time, and what coaches must do to lead teams with clarity, belief, and accountability. This conversation focuses on culture in sports and the systems behind winning team culture. Spencer explains why every locker room already has a culture, how leaders shape it daily, and why the most successful programs treat culture as a system—not a speech. Brian and Spencer walk through the Season Builder framework for sports culture, including the Four V’s: Vision Values Voice Vehicle These principles help coaches define expectations, create shared language, reinforce discipline, and build habits that translate to performance on the field and character off it. This episode is for: Coaches at every level Athletic directors and administrators Parents of student-athletes Sports leaders and program builders Anyone responsible for leading a team Topics include: What team culture really is How to build sports culture intentionally Why culture outlasts wins and losses How coaches influence athletes long after the season ends Why leadership belief shapes effort and performance Learn more about Season Builder and their work with coaches and programs: https://www.seasonbuilder.org/ [https://www.seasonbuilder.org/]
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