Billion Dollar Purpose: Your High-Impact, Low Burn-Out Journey
Can you really scale a purpose-driven business or is it just a nice idea? In this episode of Billion Dollar Purpose, I sit down with Zineb Leghzaoui, founder of Distribio and Green Village, and president of Maroc Bio, who built the organic market in Morocco from scratch in a market that didn’t even exist. She proves that you can scale a business with purpose, create impact, and grow sustainably without sacrificing your values. If you're a founder, CEO, or entrepreneur trying to scale without burning out or losing your mission, this conversation will challenge your beliefs. From this interview, you will learn: * How she created the organic market in Morocco from zero * Why conviction and purpose matter more than market validation * How she scaled a niche business despite 8 years of losses * Why education of the market (the “why”) is key to growth * How purpose drives resilience and long-term scaling About the guest: Zineb Leghzaoui is the founder of Distribio and Green Village, and a pioneer of the organic industry in Morocco. She has spent over a decade building a purpose-driven business that is now scaling rapidly while staying true to its mission. Website: https://www.greenvillage.ma/ [https://www.greenvillage.ma/] Instagram: @greenvillagemaroc / @distribiomaroc Dans cet épisode du podcast Billion Dollar Purpose, je reçois Zineb Rzaoui, fondatrice de Distribio et Green Village, qui a créé le marché du bio au Maroc à partir de zéro. Elle partage comment elle a réussi à scaler un business avec du sens, déconstruire les croyances limitantes, et construire une entreprise à impact sans compromettre ses valeurs. Cet épisode est en français
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