Listeners prefer AI voices, claim two studies

Listeners prefer AI voices, claim two studies

Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free [https://podnews.net/class-click/3591/2026-07-15] * A new study seems to show that audiobook listeners prefer some AI narrators over human voices [https://podnews.net/press-release/edison-spoken]. The study, conducted by Edison Research at SSRS, blind-tested Spoken Multi-Cast narration, and discovered that, while 31% of listeners said they'd be likely to listen to AI, after listening, that number had risen to 65%. (61% thought that the AI was human). You can hear the clips here [https://www.spoken.press/edisonsurvey?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-15]. * A separate study by Differentology, conducted for Azerion, also claims that AI-generated voices can be good for brands [https://podnews.net/press-release/azerion-ai-accents] - especially if the accents match the part of the country where you're from. Recommendations rose 3x when people heard voices with a regional accent matched to where the listener was, like Scotland, Wales or Yorkshire. * Audioboom released its H1/26 financial results. [https://podnews.net/uploads/BOOMHY2026Results.pdf] The company made a gross profit of $9.9mn, up +33% year-on-year. Revenue was up 30%; for Q2/26 they report 183 million downloads and video views, up 84% year-on-year. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/listeners-prefer-ai]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Book Time with Podcast Veteran John Wordock [https://podnews.net/class-click/3407/2026-07-15] — Has your podcast stalled? Is your YouTube channel no longer growing? Need a video plan? Network exec John Wordock helps podcasters adapt to all the changes impacting our industry. Contact him today. * AudienceLift: AI Podcast Growth – 12% Off Now! [https://podnews.net/class-click/2713/2026-07-15] — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off! * Only two weeks left to enter The SONARR Awards [https://podnews.net/class-click/3592/2026-07-15] — Australia's new awards for podcast, radio, audiobook & voice-over. 34 categories, one SONARR of the Year, a $10,000AUD cash prize pool, indie entries $75AUD. Submissions close 31 July. 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Interest in podcast advertising hits twelve year high

Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free [https://podnews.net/class-click/3591/2026-07-14] * Podcasting has never been more interesting to advertising agencies and marketers [https://www.westwoodone.com/blog/2026/07/13/advertiser-perceptions-podcast-advertising-discussion-and-spending-intention-hit-a-twelve-year-high-among-agencies-and-marketers/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-14], according to new research released by Westwood One. The study reveals that 76% of agencies and advertisers currently advertise in podcasts - a x5 increase in the last twelve years. * SpotsNow has launched a new AI Search for podcast ad buyers. [https://podnews.net/press-release/spotsnow-search] The tool helps buyers discover more shows that fit their target, and helps them focus on audience fit and performance. Each search also returns available last-minute inventory matched to the advertiser's audience and criteria, to help sellers fill sports that would otherwise go unsold. * Podtrac has launched Podcast Promo Trades [https://podnews.net/press-release/podtrac-promo-trades], a new free service to allow podcasters to grow shows by trading promos in other podcasts. Podtrac's Promo Platform has been used by a number of large podcasters to expand their audience and accelerate growth, the company says. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/interest-in-podcast-ads]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Where thinking becomes performance. 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Get 15% off with promo code PODNEWS15 Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], RedCircle [https://redcircle.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], audioBoom [https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios 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Bill Maher signs with Daylight Media

Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow [https://podnews.net/class-click/3568/2026-07-13] * Exclusive: Daylight Media has signed Bill Maher's Club Random [https://podnews.net/press-release/bill-maher-daylight] - it becomes the latest show to join the network in a period of fast growth. Daylight will work with Club Random on sales and distribution; nine other shows have recently joined the platform. * "Consumers simply don't have the attention span they once had." Writing for Podnews today, DAX US's Brian Conlan suggests this is a myth waiting to trip up the unwary marketer [https://podnews.net/article/attention-span-myth]: and, in fact, the data points to consumers just making choices on where to direct their attention. * A podcast app that removes advertising, ZeroAds, has measured the ads in 60,000 episodes [https://zeroads.ai/blog/podcast-ad-study-2026/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-13] submitted by their users. The median, the company says, is 4.3 minutes of ads per episode - 10.2% ads. But some shows are significantly more. All measured using at least 25 different episodes, iHeart's Handel On The Law [https://podnews.net/podcast/i4lvr] is 44% ads; iHeart's Covino & Rich [https://podnews.net/podcast/i4p9u] is 36.7% ads; iHeart's Dear Chelsea [https://podnews.net/podcast/i95zq] is 36.6% ads; and iHeart's The Ben Maller Show [https://podnews.net/podcast/im94] is 35.1% ads. (There's something linking all four of those and we can't think what it is.) * Data in Podscribe - and our own tests - suggests that ZeroAds is significantly over-estimating the number of ads in podcasts. That's unsurprising, given it's trying to promote its product: but even Podscribe suggests that these four shows consist of more than 20% ads. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/daylight-media-maher]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * 📈 FREE Skool community for podcast growth. [https://podnews.net/class-click/3578/2026-07-13] — Podcasting Business School is now on Skool! This FREE community is for podcasters who have goals like hitting 1,000+ downloads per episode & earning meaningful income. Live training, tools, & support! * Why Finance Podcasts Outlast the Rest [https://podnews.net/class-click/3465/2026-07-13] — Clarity of audience, consistent quality, long-term commitment, and guest strategy. This guide covers what separates finance shows that keep growing from ones that disappear. Free. * 📈 Effective Campaigns That Fit Your Budget [https://podnews.net/class-click/3524/2026-07-13] — Player FM’s self-serve campaigns help podcasters of all sizes grow faster. Drive more plays and subscribers with campaigns tailored to your goals & budget. * Subscribe to David Senra [https://podnews.net/class-click/3570/2026-07-13] — Conversations with the greatest living founders. Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Scicomm Media [https://www.scicommedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Libsyn [https://libsyn.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], RedCircle [https://redcircle.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Profitable [https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cohost [https://www.cohostpodcasting.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant [https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magid [https://magid.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios [https://www.pavestudios.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Simplecast [https://simplecast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], audioBoom [https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jar Podcast Solutions [https://www.jaraudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Awesound [https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], True Native Media [https://truenativemedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magellan AI [https://www.magellan.ai/?SQF_SOURCE=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Nomono [https://nomono.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Red Seat Ventures [https://www.redseatventures.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Ausha [https://www.ausha.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podcast Haven [https://thepodcasthaven.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Locked On Podcast Network [https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Hypecast [https://hypecast.one/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Movement [https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jonekiri [https://jonekiri.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Voxtopica [https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Castbox [https://castbox.fm?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Compliance Podcast Network [https://compliancepodcastnetwork.net?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Blubrry [https://www.blubrry.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], ARN's iHeartPodcast Network Aust [https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Roost [https://www.roostnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podium [https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], iono.fm [https://iono.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], POW PR [https://www.powpr.co.uk/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Truefans [https://truefans.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Tink Media [https://tinkmedia.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PodAnalyst [https://podanalyst.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network [https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX [https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jam Street Media [https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices [https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Partnership [https://podcastpartnership.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Content10x [https://www.content10x.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cleanfeed [https://cleanfeed.net/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Revolver Podcasts [https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], School of Podcasting [https://schoolofpodcasting.newzenler.com/courses/school-of-podcasting?coupon=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Adopter Media [https://adopter.media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lower Street [https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podigy [https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support] Image: Club Random

Are podcast advertisers missing a trick?

Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow [https://podnews.net/class-click/3568/2026-07-10] * Triton Digital [https://tritondigital.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-10] has released data from its Demos+ platform, highlighting a missed opportunity between podcast audiences and ad-buyers. Its data shows that Black/African American listeners are significantly more likely than most to purchase life insurance, or to switch wireless providers. However, in spite of offering significantly better ROI for advertisers in those categories, investment in shows that attract those listeners continues to lag. Correction: We misread "Black/AA" as "Black/Asian American". This data means "Black/African American", we're told. Apologies for the error. * The Webby Awards is looking for people to serve on this year's jury. They are particularly looking at expanding their expertise in podcasts (and they have plenty of podcast categories to judge every year). You can join here [https://judging.iadas.net/Judging?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-10#/register] - there's a slot for "who recommended you", and the answer there is probably "James Cridland", Podnews's Editor. (He's an Associate Member of IADAS). * A podcast studio probably isn't what you expect in a luxury resort in the Bahamas. [https://podnews.net/article/baha-mar-studios-bahamas] Podnews sent Arielle Nissenblatt to take a look at Baha Mar in the Bahamas, which has worked with iHeartRadio to produce a professional podcast studio - and as she reports for us, it's an encouraging sign that podcasting is part of the guest experience at resorts like this one. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/demos-plus-mismatch]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Is Gender All Made Up? [https://podnews.net/class-click/3515/2026-07-10] — The new season of Seemingly Unrelated is out now exploring the unexpected places our most basic concepts of gender came from including: fish tacos, mini-golf, and medieval poor laws * Audiencelift Grow Your Podcast, Grow Your Income! [https://podnews.net/class-click/2755/2026-07-10] — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! * Are You Missing These Essentials? [https://podnews.net/class-click/3580/2026-07-10] — Grow your podcast with confidence. Join Gordon Firemark, The Podcast Lawyer™ for a free live workshop on the business and legal fundamentals that support podcast growth, influence, and income. Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], audioBoom [https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant [https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Simplecast [https://simplecast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cohost [https://www.cohostpodcasting.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], RedCircle [https://redcircle.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios [https://www.pavestudios.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Scicomm Media [https://www.scicommedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Profitable [https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magid [https://magid.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Libsyn [https://libsyn.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jar Podcast Solutions [https://www.jaraudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Awesound [https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], True Native Media [https://truenativemedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Nomono [https://nomono.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magellan AI [https://www.magellan.ai/?SQF_SOURCE=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Voxtopica [https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Locked On Podcast Network [https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Truefans [https://truefans.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Blubrry [https://www.blubrry.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Roost [https://www.roostnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Ausha [https://www.ausha.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], POW PR [https://www.powpr.co.uk/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], ARN's iHeartPodcast Network Aust [https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Tink Media [https://tinkmedia.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podcast Haven [https://thepodcasthaven.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podium [https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PodAnalyst [https://podanalyst.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], iono.fm [https://iono.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Movement [https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Castbox [https://castbox.fm?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jonekiri [https://jonekiri.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Hypecast [https://hypecast.one/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Red Seat Ventures [https://www.redseatventures.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Compliance Podcast Network [https://compliancepodcastnetwork.net?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network [https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jam Street Media [https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices [https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX [https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Partnership [https://podcastpartnership.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Content10x [https://www.content10x.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cleanfeed [https://cleanfeed.net/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Adopter Media [https://adopter.media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lower Street [https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], School of Podcasting [https://schoolofpodcasting.newzenler.com/courses/school-of-podcasting?coupon=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Revolver Podcasts [https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podigy [https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support] Image: User_Pascal [https://unsplash.com/photos/sim-cards-and-their-adaptors-are-on-display-7qlXFeFNv14]

Youtube overtakes Spotify in the UK for podcasts

Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow [https://podnews.net/class-click/3568/2026-07-09] * YouTube is now the most popular service used for podcast consumption in the UK [https://www.edisonresearch.com/youtube-surpasses-spotify-as-uks-preferred-podcast-platform/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-09] - two years after YouTube edged out Spotify in the US for the first time. Apple Podcasts is the fourth most popular in the country, after BBC Sounds, the corporation's proprietary app. The data is from Edison Research at SSRS, who present The UK Podcast Consumer 2026 [https://podnews.net/event/the-uk-podcast-consumer-2026] in a free webinar on Jul 16. * The data says 29% of weekly British podcast listeners, aged 15+, "choose YouTube as the service they use most to consume podcasts". 28% choose Spotify, 15% choose BBC Sounds, and just 10% use Apple Podcasts. This doesn't mean only 10% of podcast consumption happens on Apple Podcasts - just that Apple Podcasts isn't "the service they use most". * Apple Podcasts is still #1 for podcast downloads in the UK, however. Data from OP3, analysed by Podnews and shared today [https://podnews.net/uploads/uk-downloads-26.avif], shows that 37.5% of all downloads in the country go to Apple Podcasts; Spotify gets 31.7%, while Amazon Music is at 4.1%. But, there's a big caveat: data like this doesn't measure YouTube at all; and won't measure Spotify video, or BBC Sounds. * The video push from Apple Podcasts "shows early promise" [https://www.bloomberg.com/news/newsletters/2026-06-25/apple-podcasts-video-push-shows-early-promise?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-09], reports Bloomberg in a paid article. The article suggests that shows including video are seeing higher consumption numbers. Part of that is attributed to promotion by Apple within its app. However, Ashley Carman also reports that take-up of video by creators within Apple Podcasts is slow: only ten shows in the top 200 chart in the US currently offer video. * Part of the Bloomberg story suggests Acast is showing a 25% jump for consumption of shows with video on Apple Podcasts. The companies are working very closely - Apple Podcasts's appearance at The Podcast Show in London shared the stage with Acast executives and talent; Acast was quick to promote [https://podnews.net/press-release/acast-video-podcast-monetisation] that it was earning revenue from video podcasts (revenue that Apple will share in); and Apple Podcasts's recent "Creators we love: UK & Ireland" feature only contained Acast video-enabled podcasts. 🤔 * Riverside has enabled integration with Apple Podcasts HLS video [https://www.youtube.com/watch?v=EXoRbPDpdy0&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-09] for those who host podcasts on the platform. The service is available for those on the Grow plan or above [https://riverside.com/pricing?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-09], and is touted to be part of Riverside 2.0 - the company's "biggest release yet [https://riverside.com/blog/riverside-2-0?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-09]". > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/youtube-spotify-uk-pref]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * 🎤 Get Booked to SPEAK with Your Podcast [https://podnews.net/class-click/3494/2026-07-09] — Turn your podcast into speaking opportunities, client conversations, and increase download numbers. Listen to the Public Speaking Monetization Tips series. * ⚠️ TICKET PRICE INCREASE JULY 15TH! [https://podnews.net/class-click/3544/2026-07-09] — Creators in the know will be at the Empowered Podcasting Conference this August. If podcast growth is your goal, this is the cheat code you’ve been looking for. Get 15% off with promo code PODNEWS15 * Free Podcast Growth Report - Google Backed Data [https://podnews.net/class-click/3577/2026-07-09] — Analyze your podcast using AI backed by real Google search data. Discover personalized growth opportunities for SEO, discoverability, branding, and audience growth. 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