Pre-Sales Unplugged: Leadership Playbook

Ep.20- How to Hire Fast, Onboard Right, and Scale an SE Team Without Losing the Culture with Diana Cappello

58 min · 27 de may de 2026
Portada del episodio Ep.20- How to Hire Fast, Onboard Right, and Scale an SE Team Without Losing the Culture with Diana Cappello

Descripción

Give us Feedback on this episode [https://www.buzzsprout.com/2566842/fan_mail/new] Most SE leaders are not ready for what fast growth actually demands. You land the budget. You get the headcount approved, the team is crushing it and the company is growing. And then the real work starts. Hiring decisions that have to stick. Onboarding that actually produces reps who can perform. A culture that does not fall apart the moment 20 new people walk in the door. Diana Cappello is living this right now. She joined Yoodli as a team of 2 and is scaling to 6 in H1 alone. She is not just building SE onboarding. She is building the AE and SC programs too, while still carrying a bag and leading the team. On this episode of Pre-Sales Unplugged, we are getting into: * How to scale fast without changing everything that made your team good * What real onboarding looks like and where leaders consistently fail new hires * How to get hiring committee consensus on what good actually looks like * What is coachable vs. what is not, and how to tell the difference early * How to stay an effective leader when you are also still an individual contributor This one is for SE leaders, GTM managers, and ICs who want to understand what it takes to build and scale a high-performing pre-sales team the right way. Elite Talent Recruiting helps B2B SaaS leaders hire high performing Pre Sales and Post Sales talent when speed and quality actually matter.  We are on a mission to prove Pre Sales and Post Sales teams are just as crucial to revenue as offensive linemen are to quarterbacks.  They accelerate sales, fuel growth, and help SaaS companies win bigger deals faster.  We build SaaS GTM teams by headhunting top Pre Sales and Post Sales talent and delivering hires in 35 days or less, including Sales Engineers, Solutions Consultants, Solutions Architects, Customer Success, and Technical Account Managers.  If your team is stretched thin, specialized roles are sitting open too long, or you are scaling fast and need reliable recruiting support that actually moves the needle, we help you hire the kind of talent that drives growth, innovation, and customer success without wasting months in interview chaos. Check out our website: https://elitetalentrecruiting.io/ [https://elitetalentrecruiting.io/] Connect with Arvi directly on LinkedIn: https://www.linkedin.com/in/arvi-carkanji/  [https://www.linkedin.com/in/arvi-carkanji/] All other resources: https://linktr.ee/elitetalentrecruiting [https://linktr.ee/elitetalentrecruiting]

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22 episodios

episode Ep. 22-How to Lead a High-Performance Sales Org Without Owning Every Deal with Alice Heiman artwork

Ep. 22-How to Lead a High-Performance Sales Org Without Owning Every Deal with Alice Heiman

Give us Feedback on this episode [https://www.buzzsprout.com/2566842/fan_mail/new] Most revenue problems in SaaS are leadership problems and most leaders don't see it until it's too late. If your team isn't closing, your pipeline is unpredictable, or you're still the one saving every deal, something in your leadership motion is broken. I'm sitting down with Alice Heiman and one of the most respected voices in B2B sales strategy for senior leaders and executives. Alice has spent decades helping C-suite leaders and founders of high-growth companies build the strategies, teams, and culture needed to drive consistent revenue.. without being the bottleneck. We're going deep on: * Why senior leaders unknowingly stall their own revenue motion * What modern GTM leadership actually looks like in 2026 * How to get your team generating pipeline without cold outreach that goes nowhere * What it takes to build a sales org that performs with or without you in the room If you're a CRO, VP of Sales, founder, or GTM leader trying to figure out why your revenue isn't scaling the way it should -- this one's for you. Elite Talent Recruiting helps B2B SaaS leaders hire high performing Pre Sales and Post Sales talent when speed and quality actually matter.  We are on a mission to prove Pre Sales and Post Sales teams are just as crucial to revenue as offensive linemen are to quarterbacks.  They accelerate sales, fuel growth, and help SaaS companies win bigger deals faster.  We build SaaS GTM teams by headhunting top Pre Sales and Post Sales talent and delivering hires in 35 days or less, including Sales Engineers, Solutions Consultants, Solutions Architects, Customer Success, and Technical Account Managers.  If your team is stretched thin, specialized roles are sitting open too long, or you are scaling fast and need reliable recruiting support that actually moves the needle, we help you hire the kind of talent that drives growth, innovation, and customer success without wasting months in interview chaos. Check out our website: https://elitetalentrecruiting.io/ [https://elitetalentrecruiting.io/] Connect with Arvi directly on LinkedIn: https://www.linkedin.com/in/arvi-carkanji/  [https://www.linkedin.com/in/arvi-carkanji/] All other resources: https://linktr.ee/elitetalentrecruiting [https://linktr.ee/elitetalentrecruiting]

12 de jun de 20261 h 6 min
episode Ep.21- A Friendly Human in Pre-Sales: The Behaviors That Actually Win Deals with Ron Whitson artwork

Ep.21- A Friendly Human in Pre-Sales: The Behaviors That Actually Win Deals with Ron Whitson

Give us Feedback on this episode [https://www.buzzsprout.com/2566842/fan_mail/new] Most pre-sales pros are incredible at the demo. But the demo isn't why deals die. This Tuesday I'm sitting down with Ron Whitson, an author, speaker, and one of the most experienced pre-sales leaders in the game. His book "A Friendly Human in Presales" breaks down the 7 timeless behaviors that separate good SEs from the ones who actually move the needle, and why most technical sellers are leaving influence on the table without realizing it. We're going live on LinkedIn and covering: * Why the best SEs struggle to influence upward * The Forward Deployed Engineer trend and is it helpful or hurtful * How AI is reshaping the SE role (hint: you won't be replaced, but someone will) * His 4-pillar leadership framework and how to actually build influence as a pre-sales leader If you're an SE trying to grow, a leader building a team, or a founder figuring out your GTM motion, this one is for you. Elite Talent Recruiting helps B2B SaaS leaders hire high performing Pre Sales and Post Sales talent when speed and quality actually matter.  We are on a mission to prove Pre Sales and Post Sales teams are just as crucial to revenue as offensive linemen are to quarterbacks.  They accelerate sales, fuel growth, and help SaaS companies win bigger deals faster.  We build SaaS GTM teams by headhunting top Pre Sales and Post Sales talent and delivering hires in 35 days or less, including Sales Engineers, Solutions Consultants, Solutions Architects, Customer Success, and Technical Account Managers.  If your team is stretched thin, specialized roles are sitting open too long, or you are scaling fast and need reliable recruiting support that actually moves the needle, we help you hire the kind of talent that drives growth, innovation, and customer success without wasting months in interview chaos. Check out our website: https://elitetalentrecruiting.io/ [https://elitetalentrecruiting.io/] Connect with Arvi directly on LinkedIn: https://www.linkedin.com/in/arvi-carkanji/  [https://www.linkedin.com/in/arvi-carkanji/] All other resources: https://linktr.ee/elitetalentrecruiting [https://linktr.ee/elitetalentrecruiting]

3 de jun de 20261 h 1 min
episode Ep.20- How to Hire Fast, Onboard Right, and Scale an SE Team Without Losing the Culture with Diana Cappello artwork

Ep.20- How to Hire Fast, Onboard Right, and Scale an SE Team Without Losing the Culture with Diana Cappello

Give us Feedback on this episode [https://www.buzzsprout.com/2566842/fan_mail/new] Most SE leaders are not ready for what fast growth actually demands. You land the budget. You get the headcount approved, the team is crushing it and the company is growing. And then the real work starts. Hiring decisions that have to stick. Onboarding that actually produces reps who can perform. A culture that does not fall apart the moment 20 new people walk in the door. Diana Cappello is living this right now. She joined Yoodli as a team of 2 and is scaling to 6 in H1 alone. She is not just building SE onboarding. She is building the AE and SC programs too, while still carrying a bag and leading the team. On this episode of Pre-Sales Unplugged, we are getting into: * How to scale fast without changing everything that made your team good * What real onboarding looks like and where leaders consistently fail new hires * How to get hiring committee consensus on what good actually looks like * What is coachable vs. what is not, and how to tell the difference early * How to stay an effective leader when you are also still an individual contributor This one is for SE leaders, GTM managers, and ICs who want to understand what it takes to build and scale a high-performing pre-sales team the right way. Elite Talent Recruiting helps B2B SaaS leaders hire high performing Pre Sales and Post Sales talent when speed and quality actually matter.  We are on a mission to prove Pre Sales and Post Sales teams are just as crucial to revenue as offensive linemen are to quarterbacks.  They accelerate sales, fuel growth, and help SaaS companies win bigger deals faster.  We build SaaS GTM teams by headhunting top Pre Sales and Post Sales talent and delivering hires in 35 days or less, including Sales Engineers, Solutions Consultants, Solutions Architects, Customer Success, and Technical Account Managers.  If your team is stretched thin, specialized roles are sitting open too long, or you are scaling fast and need reliable recruiting support that actually moves the needle, we help you hire the kind of talent that drives growth, innovation, and customer success without wasting months in interview chaos. Check out our website: https://elitetalentrecruiting.io/ [https://elitetalentrecruiting.io/] Connect with Arvi directly on LinkedIn: https://www.linkedin.com/in/arvi-carkanji/  [https://www.linkedin.com/in/arvi-carkanji/] All other resources: https://linktr.ee/elitetalentrecruiting [https://linktr.ee/elitetalentrecruiting]

27 de may de 202658 min
episode Ep.19- From Sales Engineer to VP: How to Builds Teams People Actually Want to Come Back To w/ Tamir Verthim artwork

Ep.19- From Sales Engineer to VP: How to Builds Teams People Actually Want to Come Back To w/ Tamir Verthim

Give us Feedback on this episode [https://www.buzzsprout.com/2566842/fan_mail/new] Most leaders lose their best people and never get them back. The ones who do? They built something different: a culture where people don't just work for you, they want to work with you again. This week I'm sitting down with someone I've genuinely loved working with as a client, not just because he gets results, but because he's the kind of leader that makes people want to come back. Meet Tamir Verthim, VP of Customer Experience at Apono, the cloud access management platform helping companies like Intel, HPE, and Monday.com move fast without compromising security. Tamir's career has taken him from Sales Engineering at HP all the way to leading CX at a company that is disrupting the cloud access management space. And along the way, he's built something most leaders never learn how to crack: a reputation so strong that the people he's led keep finding their way back to work with him again. We're going deep on:  → What it actually takes to build a team people want to return to  → Leadership that drives results without killing culture  → How great CX and great SE leadership overlap more than you think  → What Apono is solving in the cloud security space.. and why it matters for GTM teams → How to build a winning culture and team that drives results in this competitive market. I know I’m going to be taking a ton of notes here personally.. BUT whether you're a leader trying to build something worth coming back to, or an IC trying to figure out what separates good managers from the ones who change careers..make sure you don’t miss this one!  Elite Talent Recruiting helps B2B SaaS leaders hire high performing Pre Sales and Post Sales talent when speed and quality actually matter.  We are on a mission to prove Pre Sales and Post Sales teams are just as crucial to revenue as offensive linemen are to quarterbacks.  They accelerate sales, fuel growth, and help SaaS companies win bigger deals faster.  We build SaaS GTM teams by headhunting top Pre Sales and Post Sales talent and delivering hires in 35 days or less, including Sales Engineers, Solutions Consultants, Solutions Architects, Customer Success, and Technical Account Managers.  If your team is stretched thin, specialized roles are sitting open too long, or you are scaling fast and need reliable recruiting support that actually moves the needle, we help you hire the kind of talent that drives growth, innovation, and customer success without wasting months in interview chaos. Check out our website: https://elitetalentrecruiting.io/ [https://elitetalentrecruiting.io/] Connect with Arvi directly on LinkedIn: https://www.linkedin.com/in/arvi-carkanji/  [https://www.linkedin.com/in/arvi-carkanji/] All other resources: https://linktr.ee/elitetalentrecruiting [https://linktr.ee/elitetalentrecruiting]

18 de may de 202647 min
episode Ep.18- The GTM Plateau Is a Leadership Problem. How to Break Through and Build a Winning Team with Mike Simmons artwork

Ep.18- The GTM Plateau Is a Leadership Problem. How to Break Through and Build a Winning Team with Mike Simmons

Give us Feedback on this episode [https://www.buzzsprout.com/2566842/fan_mail/new] Most SaaS teams blame the market, the tool, the AI craziness, but they are overlooking one VERY IMPORTANT factor about why their company might be plateuign: Mindset - of the founder AND the team. This Thursday, May 14th at 11AM ET, I'm going LIVE with Mike Simmons, consultant, operator, and someone who's helped companies from early-stage startups to enterprise giants like Walt Disney and Lockheed Martin break through growth plateaus. Mike has a refreshingly simple framework that most leaders ignore: Mindset → Skillset → Toolset. Most companies do it backwards. We're diving into: * Why your leadership team might be the thing killing your growth * How to identify and build the next generation of leaders from within * The 5 core leadership skills every GTM team needs right now * And why communication is silently destroying execution at your company If you're a founder, CRO, or leader trying to scale past that next plateau.. or an IC trying to understand what separates good from great — you need to be in this conversation. Elite Talent Recruiting helps B2B SaaS leaders hire high performing Pre Sales and Post Sales talent when speed and quality actually matter.  We are on a mission to prove Pre Sales and Post Sales teams are just as crucial to revenue as offensive linemen are to quarterbacks.  They accelerate sales, fuel growth, and help SaaS companies win bigger deals faster.  We build SaaS GTM teams by headhunting top Pre Sales and Post Sales talent and delivering hires in 35 days or less, including Sales Engineers, Solutions Consultants, Solutions Architects, Customer Success, and Technical Account Managers.  If your team is stretched thin, specialized roles are sitting open too long, or you are scaling fast and need reliable recruiting support that actually moves the needle, we help you hire the kind of talent that drives growth, innovation, and customer success without wasting months in interview chaos. Check out our website: https://elitetalentrecruiting.io/ [https://elitetalentrecruiting.io/] Connect with Arvi directly on LinkedIn: https://www.linkedin.com/in/arvi-carkanji/  [https://www.linkedin.com/in/arvi-carkanji/] All other resources: https://linktr.ee/elitetalentrecruiting [https://linktr.ee/elitetalentrecruiting]

15 de may de 202652 min