LinkedIn Audit with Sherry Sutton (MY Marketing Mentor)

LinkedIn Audit with Sherry Sutton (MY Marketing Mentor)

Do you feel like your LinkedIn profile is not doing anything for your business? You are not alone. The good news: fixing it does not have to be hard or boring. In this episode of Presence to Pipeline™, host Tamika Brunetti sits down with marketing mentor and personal brand strategist Sherry Sutton for a live LinkedIn audit that is as insightful as it is funny. Sherry gets real about what is working, what is not, and how to show up on LinkedIn in a way that feels authentic and drives results. From headlines to featured sections, premium features to personality-driven copy, this conversation is for mission-driven entrepreneurs who want a LinkedIn presence that actually converts. We also talk about how Sherry turns one podcast into weeks of content, so your visibility supports your business without feeling performative. TIMESTAMPS 00:00 Introduction and Welcome 00:22 Meet Sherry Sutton: Marketing Mentor 02:12 The Power of Podcasting 04:01 Live LinkedIn Profile Audit Begins 06:33 Optimizing Your LinkedIn Profile 07:59 Leveraging LinkedIn Premium Features 15:05 Maximizing Your LinkedIn Headline 21:03 Showcasing Personal and Professional Accolades 24:58 Understanding Rich Media on LinkedIn 26:03 Optimizing Your LinkedIn Location 26:49 Leveraging LinkedIn’s Business Features 28:09 Crafting an Engaging About Section 31:45 Maximizing the Featured Section 33:35 Strategic Use of the Activity Section 37:20 Updating Experience and Skills 41:40 Gathering Recommendations and Reviews 46:25 Maintaining Your LinkedIn Profile What You’ll Learn 1. How to write a high-impact LinkedIn headline 2. Why you should stop hiding your personality, even on LinkedIn 3. Easy ways to make your profile more searchable and lead-generating 4. How Sherry turns one podcast into weeks of content 5. Why visibility does not have to feel gross or hard If this episode helps you, do me a favor: watch on YouTube, subscribe, and share it with one friend who needs a LinkedIn refresh.

What is Digital Swagger™?

In Episode 2, “What Is Digital Swagger,” Tamika Brunetti brings her signature energy, including a quick sing-song moment that sets the tone, and then gets straight to the point: Digital Swagger is how you show up online with confidence, clarity, and calm. It is not about being loud. It is about being unmistakably you in digital spaces, especially on LinkedIn, where visibility can turn into your next role, your next client, or the kind of “randomness” that changes everything. Tamika shares a story that makes the concept real. Someone reached out and asked her to record a 60-minute webinar on a very specific topic, one that their team could have easily researched themselves. They did not hire her for information. They hired her because they loved her content, her presence, and the way she communicates. The result: she named her fee, and they paid it. That is Digital Swagger in action, your digital reputation creating paid opportunities before you even chase them. From there, Tamika breaks down how Digital Swagger is built. It starts with your digital presence, meaning what your LinkedIn profile communicates the moment someone lands on it. Then it expands into your digital voice, what you talk about, how you talk about it, and whether your message is clear enough for people to connect the dots. She spotlights a client who told her, “I have none of this Digital Swagger, help.” Together, they aligned the profile and the message, identified topics worth sharing, and “made some magic.” That client grew a following, expanded into YouTube, and moved from hesitant to confidently visible. Finally, Tamika gives a practical framework for where you fit on LinkedIn right now. There are consumers (they read and watch but leave no digital footprint), engagers (they react, comment, and share), and creators (they post original content or thoughtful insights). Her reminder is simple: you can flex between all three without burning out, but you should choose intentionally if you want more opportunities to find you. Watch the episode, subscribe for what is next, and share it with someone who is brilliant offline but under-recognized online. #DigitalSwagger #LinkedIn #PersonalBranding #ExecutivePresence #ThoughtLeadership

Present to Pipeline™: You Have Authority. Now Make It Pay.

You already have authority. In this episode of Present to Pipeline™, Tamika Brunetti lays out the premise of the show in one clean promise: turn attention into access, and access into revenue. If you are an executive, founder, or sales leader who is tired of "posting more" on LinkedIn as the only strategy, this is your reset. Tamika will break down how to use Sales Navigator the right way, as a revenue tool that supports a real pipeline. You will hear practical guidance on targeting the right buyers, what to say when you reach out, and how to build trust, momentum, and relationship equity without sounding scripted. The focus is measurable and business first: more qualified meetings; increased sales velocity; stronger executive access, and new opportunities. Expect a repeatable approach built for busy leaders and modern revenue teams who want outcomes, not noise. Watch on YouTube, subscribe on Apple Podcasts and Spotify, and share this episode with a leader who wants their LinkedIn presence to produce real opportunities.