Social Media Doesn't Sell Cars

Social Media Doesn't Sell Cars

Jami Langham, COO of Coleman Automotive Group, sits down with Kyra Kennedy, the company's social media and branding lead, for a conversation about why branding in the automotive industry is so much more than logos and colors. Kyra came up through retail and the trailer industry before Jami brought her into automotive. In this episode she breaks down what she's learned managing branding across a rapidly growing dealership group, including one store that had a reputation for selling frame damage and airbag deployment vehicles under the previous ownership. She explains how social media becomes the frontline tool for rebuilding trust in communities where the old owners broke it. Jami and Kyra talk about why social media doesn't sell cars directly but sells the people behind the cars, why community involvement is the most underrated form of branding a dealership can do, and how everything from sponsoring the local fireworks show to handing out candy at an Easter egg hunt creates the kind of connection that eventually puts someone in a seat across from your salesperson. They also introduce the Coleman Car Queens, a new social media project highlighting women in the automotive industry. Jami shares her story of starting as a 5'3" manager surrounded by people a foot taller, how her signature heels became her personal brand, and why she has a soft spot for showing women what's possible in an industry most of them never consider. Kyra talks about how Jami believed in her before she believed in herself and why that kind of leadership is what makes Coleman different. The episode covers how a salesperson should brand themselves from day one, why responding to a social media message within an hour matters more than the content itself, and why the algorithm rewards consistency and quality over volume. Jami also tells a story about cleaning up after a customer in the service lounge that proves no one in the organization is too good for any job. Learn more and request the Private Placement Memorandum at https://primedealerfund.com [https://primedealerfund.com] Coleman Automotive Group, Prime Dealer Equity Fund, Fort Wayne IN This content is for informational purposes only and is not an offer to sell or solicitation to buy securities. Investing involves risk, including loss of principal. Available to accredited investors only via PPM. Prime Management Partners, LLC | Fort Wayne, IN

Why I Bet on This Fund

Ralph Marcuccilli, Fund Manager of Prime Dealer Equity Fund, sits down with Jason, a Fort Wayne entrepreneur who retired in his 40s and became one of the fund's investors, for a candid conversation about why he wrote the check. Jason grew up in Bluffton, where his family ran a farm and a stone quarry. After a buyout offer let him step back, he started looking for his next move. When Ralph brought him the Prime Dealer Equity Fund opportunity, Jason saw something he understood. It's like flipping houses, except almost no one has the ability to do it with car dealerships. That barrier to entry is exactly what makes the strategy work. In this episode, Jason explains why the equity ownership structure caught his attention, why he trusts the Coleman Automotive team to execute, and why the speed of acquisitions over the first year convinced him the 40 rooftop goal isn't a pipe dream. He also shares his perspective on cryptocurrency, his long-term Bitcoin thesis, and what he looks for in any investment. This is a rare look inside the fund from the investor side of the table. The questions a real accredited investor asked, the answers that earned his confidence, and the perspective of someone watching the partnership execute in real time. Learn more and request the Private Placement Memorandum at https://primedealerfund.com [https://primedealerfund.com]

We're Building AI That Sells Cars for Us

Ryan Coleman, Director of Operations at Coleman Automotive Group, sits down with Ralph Marcuccilli to talk about the technology and AI infrastructure powering one of the fastest-growing privately held automotive groups in the country. Ryan breaks down what actually happens behind the scenes when Coleman acquires a new dealership every 90 days, the software migrations, the day-one execution, and how the team's finance experience lets them inject immediate equity into underperforming stores. Then the conversation goes somewhere most automotive podcasts never go. Ryan reveals the AI agent organization he's built inside Coleman. Autonomous agents that find market gaps, build landing pages, write and send emails, and manage their own sub-agents. He talks about replacing legacy dealership software, rolling out technician video inspections, building a custom CRM dashboard that the industry's top developers called the best they've ever seen, and why he believes Coleman will build its own CRM within five years. This is the inside look at the tech stack behind the Road to 40. Learn more and request the Private Placement Memorandum at https://primedealerfund.com [https://primedealerfund.com] Coleman Automotive Group — Spirit Lake, IA | Estherville, IA | Le Mars, IA | Warsaw, IN | Streetsboro, OH Prime Dealer Equity Fund — Fort Wayne, IN

Zero Chance I'm Failing

Kyle Coleman, CEO of Coleman Automotive Group, is joined by Jamie Langham, COO, for the second episode of the Prime Dealer Podcast, a raw conversation about people, process, and what it actually takes to turn struggling dealerships into profitable machines. Jamie left a highly stable position at a major Toyota Lexus dealership to push her chips in as an early investor and operator with Coleman Automotive. Two years ago, they sat in a Starbucks and took a photo. Today, six dealerships, a seventh closing, and a clear 24-month blueprint to a billion dollars in revenue. They break down what happens in the first days of an acquisition: from Jamie's quiet assessment of talent to Kyle's deal-closing speed of 75 days from contract to close. They share their philosophies on hiring energy over pedigree, why happy employees create happy customers, and why the car business is ultimately just a math problem. Kyle talks about his compensation philosophy. Pay people what they're worth, never cap them and how promoting their best finance manager to GM despite the short-term cost is exactly the kind of bet that builds an unstoppable team. Jamie explains how she's building an operating manual that will scale the Coleman playbook across every future acquisition. This episode is for anyone who wants to understand the people and process behind the numbers — and why the next 24 months will define the Coleman Prime partnership for decades to come. Learn more about investing with Prime Dealer Equity Fund at https://primedealerfund.com [https://primedealerfund.com] Coleman Automotive Group — Spirit Lake, IA | Estherville, IA | Warsaw, IN | Streetsboro, OH Prime Dealer Equity Fund — Fort Wayne, IN

I Don't Get My Yacht Until You Get Paid

Kyle Coleman, CEO of Coleman Automotive Group, and Ralph Marcuccilli, Fund Manager of Prime Dealer Equity Fund, sit down for the first-ever Prime Dealer Podcast to talk about what they're building and why now is the time to pay attention. Kyle shares his journey from growing up without air conditioning as a roofer's son to becoming the first millionaire in his family and founding one of the fastest-growing privately held automotive groups in the country. In just 9 months, the Coleman Prime partnership has gone from zero to over $239 million in projected revenue — acquiring and turning around dealerships that were losing millions. Ralph breaks down the fund structure, explaining why investors get their capital back before Kyle takes a dime, how the co-investment model aligns operator and investor interests, and what the path to a self-funding acquisition machine looks like. They discuss the "Road to 40". Kyle's plan to acquire 40 dealership rooftops in 7 years and his ultimate goal of building the largest privately held automotive group in the United States. From a store that was losing $1.8 million a year to profitability in month one, to a 2,000% increase in new car volume at their home store in Spirit Lake. This episode lays out exactly what Coleman Automotive does when they walk through the door and why the fund is repricing soon. If you're an accredited investor looking for a hard-asset backed alternative investment with real operators, real results, and real alignment this is the episode to watch. Learn more and request the Private Placement Memorandum at https://primedealerfund.com [https://primedealerfund.com] Coleman Automotive Group — Spirit Lake, IA | Estherville, IA | Le Mars, IA | Warsaw, IN | Streetsboro, OH Prime Dealer Equity Fund — Fort Wayne, IN