04 - From Influence to Impact: Building a Purpose-Driven Brand with Alexandra Vailas

Amplifying Impact Through Partnerships with Jack Gray

Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale. Learn from: • The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability. • Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major retail partnerships with Urban Outfitters and REI. • Collaborations with Impact (10:45) – How strategic partnerships with brands like Vans and New Balance amplify the brand's purpose. • Evolving Purpose-Driven Strategies (14:02) – Shifting focus to empower individuals and expand the brand's impact on local parks. • Leadership and Company Culture (17:23) – Jack’s take on building a creative, team-oriented culture in a values-driven organization. Follow Parks Project on LinkedIn [https://www.linkedin.com/company/parksproject/] and find them at www.parksproject.us [http://www.parksproject.us/] for updates and collaborations.

06 - From Transactions to Trust: Metrics and Strategies for Community-Driven Growth with Breanna Greenberg

Breanna Greenberg is a seasoned marketing leader passionate about helping brands foster deeper connections with their customers. With extensive experience supporting purpose-driven businesses, Breanna shares how brands can build community, align with their values, and drive measurable impact. Learn about: * Redefining Relationships (1:55) – Moving beyond transactions to build lasting connections with customers * Purpose Meets Action (6:34) – Balancing mission with business realities to create authentic impact * Crafting Brand Moments (11:12) – The art of creating experiences that resonate with values-driven consumers * Metrics that Matter (18:27) – Key indicators of brand success, including branded search volume and purchase share * Sustaining Loyalty (22:45) – Strategies for keeping customers engaged and committed to your mission This episode dives into actionable strategies for brands aiming to make a meaningful difference while achieving sustainable growth. Breanna Greenberg on LinkedIn: https://www.linkedin.com/in/breannagreenberg/ Stratia Skincare: https://www.stratiaskin.com/

05 - Advertising with Purpose: Decarbonizing Digital Ad Campaigns with Avril Tomlin-Hood

Avril Tomlin-Hood is the founder and CEO of BOA, a digital marketing agency dedicated to sustainable, high-performance advertising campaigns for better-for-you CPG brands. With over 15 years of media buying experience, Avril has become a trailblazer in decarbonizing the digital advertising ecosystem by aligning strategy with sustainability. In this episode, Avril shares her unique journey and the cutting-edge practices her agency employs to reduce environmental impact while delivering results. Learn from: * Avril’s Career Evolution (1:00) – From PR to leading sustainable digital media strategies * Decarbonizing Digital Advertising (5:20) – Understanding the energy impact of the digital ad supply chain and actionable solutions * Metrics That Matter (7:00) – Using Scope 3 and other tools to measure and reduce carbon intensity in campaigns * Authenticity in Green Marketing (9:40) – Helping brands cut through greenwashing with genuine sustainability efforts * Partnering with Like-Minded Agencies (12:50) – Why values alignment matters in agency-client relationships Tune in for actionable insights on how brands and agencies can embrace sustainable practices to drive profitability and purpose. Check out Boa at https://weareboa.com/ Find Avril at https://www.linkedin.com/in/avril-tomlin-hood-28a32267/

04 - From Influence to Impact: Building a Purpose-Driven Brand with Alexandra Vailas

Alexandra Vailas, Senior VP of Creative and Community at DYPER, leads the sustainable diaper brand’s mission to reduce landfill waste with innovative solutions for eco-conscious families. Leveraging a unique background as a brand influencer and consultant, Alexandra has transformed DYPER’s approach to diapering, emphasizing authenticity and impact in a crowded market. In this episode, Alexandra shares her journey from influencer to senior executive, building a purpose-driven brand and balancing sustainability with business growth. Learn from: * Alexandra’s Eclectic Career Path (1:48) - From PR and influencer marketing to leading DYPER’s community strategy * Mission-Driven Marketing (17:45) - Navigating the challenge of connecting purpose with consumer needs without shaming or fear tactics * Innovating the Diaper Industry (20:24) - Developing compostable diapering services to tackle waste with convenience for parents * Building Consumer Trust (22:40) - Using independent testing and certifications to establish transparency and credibility * Balancing Purpose with Profit (27:46) - Growing customer lifetime value while staying true to DYPER’s mission Find Alexandra on LinkedIn: https://www.linkedin.com/in/alexandra-vailas/ Learn more about DYPER: https://dyper.com

03 - Building Community for Mission-driven Brands with Sheeva Sairafi

Sheeva Sairafi is a startup executive with experienced founding companies, raising capital and building brands. She came from a background in consumer products, but left the corporate world eight years ago and has since led three mission driven startups. Most recently, Sheeva was co-founder and President at HoldOn. HoldOn makes more sustainable bags for food storage and trash management that are fully functional while being home compostable.  In this episode, Sheeva shares her journey founding multiple purpose-driven brands and lessons learned building a community following for sustainable products. Learn from: * Sheeva's Mission-driven Focus (0:53) - How finding a north star purpose led from one opportunity to drive impact to another * The Entrepreneurial Leap (1:34) - Pivoting from a corporate role to startup founder * Scaling Impact (8:44) - Discovering the intersection of doing good and making an impact at scale * Simplicity in Sustainability  (12:23) - How to make it easy for consumers to adopt better habits * Community and Transparency (27:30) - The power of certifications and transparency to build community trust in a company and brand   Find Sheeva on LinkedIn:  https://www.linkedin.com/in/sheevahope/ [https://www.linkedin.com/in/sheevahope/] Learn more about HoldOn: https://holdonbags.com/ [https://holdonbags.com/] Learn more about Boobcube: https://www.boobcube.co/ [https://www.boobcube.co/]