22. 5 Books to Help with Marketing for Authors | Book As a Business Asset When Self Publishing

22. 5 Books to Help with Marketing for Authors | Book As a Business Asset When Self Publishing

Successful authors treat their book like a business asset. If your goal is to sell a lot of copies or use it to build authority, you should think of your book as an extension of your brand. These 5 books show you how to apply sales, marketing, and strategies in business for your books.  WHAT YOU’LL LEARN * Five books to read to treat your book like a business * How using business principles increases your success as an author * Why treating your book as an asset instead of a liability is so important CHAPTERS 00:00 Intro 02:48 From Author to Business Owners 05:51 The 12 Week Year by Brian P. Moran and Michael Lennington Focus and Efficiency 08:29 Write Useful Books by Rob Fitzpatrick: Solving Reader Problems 11:26 Profitable Publishing with Preorders by Ashley D. Shepard: Income from Preorders 14:41 Uncloned® Marketing by Audria Richmond: Standing Out in Your Niche 15:57 Profit First by Mike Michalowicz: Prioritizing Profitability 21:57 Recap and Conclusion RESOURCES MENTIONED: → Learn how to host a profitable preorder from start to finish when you grab your copy of Profitable Publishing™ with Preorders: www.PreorderProfits.com/book [http://www.PreorderProfits.com/book] (from my site) Full list of books and (Amazon affiliate) links:  12 Week Year: https://amzn.to/4kBnKqL [https://amzn.to/4kBnKqL] Write Useful Books: https://amzn.to/3H6VmP9 [https://amzn.to/3H6VmP9] Profitable Publishing™ with Preorders: https://amzn.to/3HeQSpB [https://amzn.to/3HeQSpB]  UnCloned® Marketing: https://amzn.to/43dxfH0 [https://amzn.to/43dxfH0] Profit First: https://amzn.to/4kF3yVi [https://amzn.to/4kF3yVi] CONNECT WITH ASHLEY D. SHEPARD: Website: http://www.sheppublishinghouse.comwww.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: http://www.facebook.com/ShepPublishingwww.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube: www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: http://www.instagram.com/sheppublishingwww.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

21. How your book can shorten sales calls and better qualify clients | Self Publishing for Coaches

A well written book can actually help you land more clients and qualify leads before they even get on a call with you. When your book is positioned properly, clients come to your sales calls knowing you’re a good fit for them because your book has already done the heavily lifting for them. Your book can also support your existing clients to feel more supported.  WHAT YOU’LL LEARN * How a well written book can shorten sales calls * 4 ways your book can better support your leads and current clients  * Why book buyers make better clients  CHAPTERS * 00:00 The Power of a Well-Written Book * 07:22 Enhancing Client Engagement and Understanding * 10:21 Visual Learning and Comprehension * 12:14 Facilitating Deeper Conversations * 16:27 Qualifying Leads Through Reading RESOURCES MENTIONED: →Ready to have an expert project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to learn how to outline, write, publish, a well written book that elevates your business or brand. Click here to book a call or secure your spot: [https://www.profitableselfpublishing.com/Partner]https://www.ProfitableSelfPublishing.com/Partner [https://www.ProfitableSelfPublishing.com/Partner]  CONNECT WITH ASHLEY D. SHEPARD: Website: http://www.sheppublishinghouse.comwww.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: http://www.facebook.com/ShepPublishingwww.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube: www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: http://www.instagram.com/sheppublishingwww.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read How to get more book reviews How to get more page reads How to write a book to generate leads as a coach or consultant How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a lead magnet book for your business How to use a book to grow your coaching business

20. How Book Preorders Made Vanity Scott $600 From Her Site | Indie Author Success Story

Hosting a book preorder can be tricky, but doing it on your website is even more challenging. But Author Vanity Scott was able to generate $600 on her first preorder with the right support through coaching. Learn how she overcame overthinking and boosted her confidence during our time working together.  TAKEAWAYS * Strategies behind how Vanity made $600 in her first preorder * How hiring a qualified coach helped Vanity increase her confidence  * How a hosting a book launch and preorder can build a buzz beyond best seller status CHAPTERS 00:00 Introduction and Initial Struggles 03:15 Gaining Confidence and Strategy 06:27 Successes and Achievements 09:15 Community Engagement and Faith-Based Support 09:29 Embracing Change and Accepting Advice 12:14 Building a Supportive Team: The Importance of Collaboration 14:04 Final Takeaways RESOURCES MENTIONED: →Preorder Profits™ Program https://www.preorderprofits.com/join [https://www.preorderprofits.com/join]  -This program guides indie and self published authors through the process of hosting a profitable preorder form start to finish by showing how to grow your audience, building a buzz, and covering your self publishing costs BEFORE you release.  CONNECT WITH ASHLEY D. SHEPARD: Website: http://www.sheppublishinghouse.comwww.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: http://www.facebook.com/ShepPublishingwww.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube: www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: http://www.instagram.com/sheppublishingwww.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to host a preorder How do I market my self published book?  What are some preorder success strategies?  What are the best book marketing and tips and strategies? How to be successful as a first time author Self publishing success tips  How to host a preorder on your website  Preorder Success Strategies  How do I launch my book? How I sell books on my site?  How do I do direct book sales?  Is a preorder on my site better than Amazon?

19. Why listening to general self publishing advice is stalling your progress | author coach

When self publishing a book, your first thought may be to collect as much advice as possible and ask the internet in groups all of your questions. You collect information across YouTube University. But searching for random self publishing advice that's not specific to you, your book, or your goals can work against you. This episode explores the value of working with a coach or consultant who understands you and is qualified to give tailored advice. TAKEAWAYS * Why collecting tips from too many places is stunting your publishing progress * How to decide what guidance to listen to  * How to determine which voices to take advice from/listen to CHAPTERS * 00:00 The Dangers of Listening to Too Many Voices * 07:08 The Importance of Tailored and Custom Advice * 13:06 The Value of Working with Someone Who Understands You * 24:52 Recap: Key Considerations for Seeking Publishing Advice RESOURCES MENTIONED: →Need a trusted produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.profitableselfpublishing.com/Partnerhttps://www.ProfitableSelfPublishing.com/Partner [https://www.ProfitableSelfPublishing.com/Partner]  CONNECT WITH ASHLEY D. SHEPARD: Website: http://www.sheppublishinghouse.comwww.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: http://www.facebook.com/ShepPublishingwww.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube: www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: http://www.instagram.com/sheppublishingwww.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. how to choose a self publishing company how to choose a publisher for your book types of publishing companies how to choose an author coach how to choose a publishing route how to pick a publisher which publishing company is the best how much do publishing companies make how much does it cost to start a publishing company publishing companies in the world how to become a professional reader for publishing companies

18. What to focus on so your book sells itself | Marketing for Authors | Self Publishing

Most authors focus on the wrong things to achieve their author goals. Don’t just focus on numbers like books sold or page read. To achieve your author goals, focus on these three main areas that help you create a book that it eventually sells itself.  TAKEAWAYS * The wrong things you’re probably focusing on as an author * Three key goals that help you decide everything else * How to get people to read, recommend, and review your book  CHAPTERS 00:00 Focus on the Right Goal 01:30 The Importance of Reading Your Book 13:09 When Your Book Recommends Itself 24:58 Get More Reviews RESOURCES MENTIONED: →Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.profitableselfpublishing.com/Partnerhttps://www.ProfitableSelfPublishing.com/Partner [https://www.ProfitableSelfPublishing.com/Partner]  →Need helo finding your readers? Listen to Episode 7 https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing [https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing]  →Want to write a book readers can’t put down? Listen to Episode 10 https://profitablepublishing.riverside.com/e/10-how-to-write-a-good-book-that-keeps-readers-engaged-with-touchpoints-book-writing-for-coaches [https://profitablepublishing.riverside.com/e/10-how-to-write-a-good-book-that-keeps-readers-engaged-with-touchpoints-book-writing-for-coaches]  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: www.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube:www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: www.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read How to get more book reviews How to get more page reads How to write a book to generate leads as a coach or consultant How to write a lead magnet book for your business How to use a book to grow your coaching business