The $124 Trillion Wealth Transfer Banks Aren't Ready For

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Send us Fan Mail [https://www.buzzsprout.com/2592686/fan_mail/new] The $124 Trillion Opportunity Banks Are Sleeping On $124 trillion is transferring from Baby Boomers to the next generation by 2048. And most banks and credit unions have no seat at that table. I sat down with Tobias Salinger, Chief Correspondent at Financial Planning magazine — sister publication to American Banker — to unpack the disintermediation risk, the wealth transfer opportunity, and the crawl, walk, run playbook for standing up a financial advising program. Timestamps 0:00 — Welcome & Tobias's background at Financial Planning and American Banker 0:24 — How fintechs are chipping away at traditional banking relationships 1:03 — How serious is the disintermediation risk for banks and credit unions not offering financial planning? 2:21 — Why smaller institutions have fallen behind on wealth management 3:05 — The long-term commitment wealth management actually requires 4:15 — The advisor retention problem — and why golden handcuffs matter 5:07 — Why institutional financial advising relationships appeal to privacy-conscious customers 6:35 — How LPL, Cetera, Osaic, and Ameriprise are winning the third-party race 8:00 — The natural connection between deposits and wealth management 8:54 — The $124 trillion Baby Boomer wealth transfer — and whether banks are positioned to capture it 10:52 — The emotional and behavioral complexity of intergenerational wealth transfers 11:23 — Can a robust financial advising offering intercept the wealth transfer moment? 12:55 — Unpacking customer acquisition costs in wealth management 15:39 — The crawl, walk, run playbook for standing up a wealth management program 17:04 — What should you expect to pay for a financial advisor? Real numbers from Diamond Consultants 18:27 — Mr. Beast, financial influencers, and what banks and credit unions can learn 20:26 — The compliance challenge of partnering with financial influencers 21:55 — Why hiring young advisors might be your best first move 23:28 — Using influencers as a front door to traditional institutions 24:39 — The paradigm shift in talent management banks aren't ready for 26:17 — What Tobias is watching over the next 12 to 18 months 27:31 — Last question: a bank CEO walks up to you at a bar. What do you tell her? 29:11 — Where to follow Tobias and Financial Planning magazine Want to work with Propagate Fintech? Fill out a contact form at www.propagatefintech.com

The silent executive problem: how fintech brands are losing trust before the first sales call

Send us Fan Mail [https://www.buzzsprout.com/2592686/fan_mail/new] Most fintech brands are pouring budget into pipeline — but their executives are completely absent from the places buyers are actually paying attention. Roland breaks down why executive thought leadership is one of the highest-leverage, lowest-cost growth levers available, shares real examples of fintech leaders doing it right, and delivers a three-speed content playbook any team can start using today. Timestamps [00:00] — The problem: your best asset is invisible Your senior leaders are having genuinely interesting conversations every day — with customers, prospects, and their teams — and nobody knows because it's not being shared publicly. [01:15] — Who's doing it right: four fintech leaders worth watching * Jason Weida (Candescent) — relatable, funny, posts hot takes as himself. The brand gets warmer every time he shows up. * Brett King (Breaking Banks) — built the world's #1 fintech podcast, 7 million listeners, 180 countries. By being loud, opinionated, and everywhere. * Alex Johnson (Fintech Takes) — sharp voice, real engagement, consistent cadence. People wait for his next post without realizing it. * Ron Shevlin (Cornerstone Advisors / Forbes Fintech Snark Tank) — combines original research with humor. Proof you can be an executive, a researcher, and a personality at the same time. [03:10] — The stat that should wake everybody up 95% of B2B buyers are more receptive to outreach from companies whose executives publish thought leadership. (Edelman + LinkedIn research.) In fintech — where trust is everything and CAC is enormous — that is a competitive advantage. [04:30] — The reframe: this is not about becoming an influencer Not about posting every day. Not about going viral. It's about building one simple, repeatable system that makes content feel like a business asset instead of a chore. [05:15] — The playbook: crawl, walk, run [05:30] — Crawl: one post, once a month One LinkedIn post per month on something you actually have an opinion about. Use this formula: 1. Hook — stop the scroll with a specific moment or observation 2. Your take — what do YOU actually think? 3. Evidence — one stat, story, or example 4. Takeaway — one thing to do or think differently [08:00] — Walk: expand your surface area Get on a podcast at least once a month — your own or someone else's. Run bi-weekly or monthly content syncs with your team. Engage within the first hour of every post going live. The LinkedIn algorithm is watching. [10:45] — The repurposing flywheel: one post, five outputs 1. Pull the strongest sentence → next week's post 2. Main insight → newsletter paragraph 3. Record a 60-second video riffing on the same topic 4. Turn the takeaway into a question post 5. Repeat — before you create anything new, ask: did I get everything out of what I already made? [13:00] — A note on ghostwriting Ghostwriting isn't cheating. Your competition is using it. The execs you admire are using it. A good ghostwriter pulls the ideas out of your head and shapes them into content that sounds exactly like you — with zero extra lift on your end. [14:20] — Run: multi-voice, coordinated, on purpose Multiple people across your org posting consistently, connected to a single narrative. A content calendar built a month in advance with clear topics, clear ownership, and a predictable cadence. Active PR, media relationships, and stage time layered on top. [16:00] — The executive voice capture system A monthly 20-minute recorded conversation. Three questions every time: * What's one thing you observed in the market this month that surprised you? * What's one thing a customer or prospect said that you keep thinking about? * What's one thing the industry gets wrong that you see differently? Want to work with Propagate Fintech? Fill out a contact form at www.propagatefintech.com

16 de may de 202615 min

The $124 Trillion Wealth Transfer Banks Aren't Ready For

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