From Therapist to Thrive: Ethical Instagram Marketing & Ads with Elsie Lawrence

From Therapist to Thrive: Ethical Instagram Marketing & Ads with Elsie Lawrence

In this episode, host Claire Feldman speaks with Elsie Lawrence, a qualified psychotherapist turned marketing mentor. Elsie shares her journey from working in a marketing job through her existential crisis brought on by her mother's leukemia diagnosis, to finding her passion in combining psychotherapy with marketing. They discuss the importance of balancing life and business, navigating the complexities of Instagram marketing, the concept of ethical marketing, and the effectiveness of paid ads. Elsie shares practical strategies for therapists to increase visibility and generate inquiries without feeling sleazy or overwhelmed. She emphasizes building a strong foundation, creating quality content, and using paid ads strategically for sustainable business growth.   00:00 Introduction and Guest Welcome 00:17 Guest Background and Career Journey 01:50 Life Changes and Career Shift 02:54 Balancing Life and Instagram Marketing 04:24 Combining Marketing and Psychology 07:02 Effective Instagram Strategies for Therapists 12:44 The Role of Paid Ads in Marketing 21:53 Mentorship and Services Offered 24:43 Realistic Expectations and Conclusion

How AI Can Transform Your Private Practice: A Guide for Therapists

In today's podcast episode, we delve into the use of AI in private practices. The discussion stemmed from a controversial post in a counselling Facebook community about an AI tool named 'AI Supervisor,' and the mixed reactions it received. We explore the ethics, data protection, and legal concerns surrounding AI and its integration into counselling. Despite the reservations, AI presents substantial benefits, such as supporting tasks between supervision sessions and enhancing administrative efficiency. The host shares personal experiences with AI, highlighting its role in organizing thoughts, creating structured content, and handling administrative tasks. AI tools, like ChatGPT, offer valuable assistance for brainstorming, content creation, and client communication. By customizing AI with personal preferences, users can generate content accurately reflecting their style and tone. Leveraging AI can significantly reduce the time spent on tasks like writing emails, creating worksheets, and maintaining social media presence. The host emphasizes the importance of asking questions and understanding AI's potential rather than dismissing it out of fear. Engaging with AI, ethically and responsibly, can make private practice management more efficient and less time-consuming. Upcoming training sessions on using AI in therapy practices are also mentioned, promising to provide more insights into ethical and effective AI usage.

Instagram Marketing for Therapists - Part 2

In this episode, Claire Feldman continues the discussionfrom the previous installment about Instagram marketing for therapists. Afterrecapping the basics like defining your niche, branding, and optimizing yourbio, Claire delves deeper into creating engaging content. She discussesshifting perspectives on social media's role in client acquisition, emphasizingthe importance of community building, effective content types like reels andcarousel posts, and the creation of 'hooks' to capture attention. Claireprovides tips on balancing content creation time, the importance ofconsistency, and effective methods for promoting your services usingstorytelling techniques. She also teases an upcoming comprehensive coursedesigned to guide therapists through these processes step-by-step.   00:00 Introduction and Recap of Part One 01:18 The Importance of Instagram for Therapists 04:51 Creating Engaging Content 08:12 Content Pillars and Themes 15:04 Consistency and Content Types 18:59 Using Hooks to Capture Attention 23:27 Promoting Your Services Effectively 29:19 Conclusion and Upcoming Course

From Likes to Clients: Leveraging Instagram for Your Therapy Practice (Part 1)

Maximising Instagram for Your Therapy Practice: Key Insights and Strategies   In this episode, host Claire Feldman delves into effective Instagram marketing strategies for therapists. After a week-long discussion with her membership community focusing on Instagram, Claire shares key learnings and practical tips. She emphasises the importance of authenticity and intentionality in social media usage, addresses common frustrations with the platform, and highlights the crucial role of consistent branding. Claire also explores how therapists can use Instagram to connect with potential clients by showcasing their unique personalities and expertise. The episode is packed with actionable insights on engaging content creation, leveraging Instagram's algorithm, and understanding modern search behaviours to attract ideal clients.   00:00 Welcome and Introduction 00:32 The Love-Hate Relationship with Social Media 01:55 Using Instagram Effectively for Marketing 04:58 Creating Engaging Content on Instagram 07:30 Defining Your Ideal Client and Niche 09:31 Optimizing Your Instagram Profile 13:17 Adapting to Changing Search Behaviours 20:20 Overcoming Visibility Challenges 22:31 Conclusion and Next Steps

Attract More Clients: Effective Copywriting Tips for Therapists

In this episode, host Claire Feldman welcomes Victoria Stokes, a Northern Ireland-based copywriter specializing in wellness professionals, to the podcast. Victoria shares her journey from working as a journalist in women's magazines with a strong focus on wellness, to eventually becoming a freelance copywriter during the pandemic. She talks about the challenges of shifting to freelancing, developing copywriting strategies that help her clients attract business, and how therapists can use copywriting to connect better with their clients. Victoria also explains the importance of storytelling in copywriting, the role of email marketing, and offers actionable advice to therapists on writing effective copy for their websites and marketing materials. She highlights her new course, 'Emails to Earnings,' and her copywriting services for those who want assistance in their marketing efforts.   1.    00:00 Welcome and Introduction 2.    00:30 Victoria's Journey to Freelance Copywriting 3.    05:54 Understanding Copywriting 4.    10:32 Effective Copywriting for Therapists 5.    19:22 The Power of Storytelling in Copywriting 6.    31:53 Email Marketing Strategies 7.     36:59 Conclusion and Resources You can connect with victoria on instagram https://www.instagram.com/writtenbyvictoriastokes/ [https://www.instagram.com/writtenbyvictoriastokes/]