Psychology I.R.L
Ever wondered why hearing your phone notification alone gives you a rush of excitement and/or terror? Or why certain people can't stomach certain foods? Or why Snoop Dogg is in every commercial ever, for no discernible reason? Welcome to Psychology I.R.L! Today's episode - Classical Conditioning, and how it can be used in advertising to convince us to buy products we don't need, and often don't even really want. Apologies to any Russian listeners I may have at this point in time or any point in the future. Also, yes, I know that 'desireties' isn't a word but language is arbitrary so I can say whatever I want and you can't stop me. This show is written, performed and produced by me. Music by Matt Ponio. References: 12:01 - Garcia & Koelling, 1966 26:34 - Solarz, 1960 26:37 - Chen & Bargh, 1999 27:28 - Gorn, 1982 28:32 - Alpert, 2005 28:37 - Pornpitikpan, 2012 28:40 - Vermeulen, 2015 29:51 - Grossman & Til, 1989 33:51 - Riley & Anderson, 2015 34:01 - Till et al., 2008 ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
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