The dark side of sales psychology

Is 'wasting time' better for us than optimisation?

With the ability to have an AI assistant, a robot cleaner and automate all business processes, are we becoming happier with our free time... or are we actually feeling busier and more spread thin than ever? In this episode I talk about the anxiety that comes with the fear of wasting time or not having enough hours in the day and why viewing time may well be backwards if we want to live happy and fulfilling lives.

Online creators are burning out quicker than ever

I'm seeing a pattern of online creators, influencers and entrepreneurs burning out at record speed and honestly, I'm not surprised! There is so much happening behind the scenes in these social-media heavy industries that can contribute to burnout when we compare it to more 'traditional' jobs and so in this episode I'm going to cover some of the main things that I think are contributing to this mass burnout.

Are 'good girls' more likely to burnout?

As a self-identified recovering good girl, I came out the other side of burnout convinced that my people pleasing 'yes' mentality had massively contributed to why I was so exhausted, drained, and ultimately walked away from my previous business altogether. Now, as a burnout researcher, I am clearer on exactly what led me to burnout and for my fellow good girls, you definitely need to listen to this one!

Why your goals aren't making you happy

Setting goals is something I always talk about the importance of but what do you do when you achieve your goals and don't feel any different? I've seen so many people recently talk about having ticked off their big goals only to feel no more fulfilled. In this episode I dive into the psychology behind why this might be happening and what we can do to ensure we are setting the 'right' goals.

The dark side of sales psychology

A lot of people talk about using sales psychology, particularly pain point marketing, but there is a whole lot of info missing from the advice that's often shared. In this episode I pick apart exactly what sales psychology says, whether it is or isn't unethical to speak to pain points, and what my advice is going forward to improve ethics in psychology driven marketing.