Pub Marketing Unplugged: Stories, Strategies & Smart Tools
Why do pub staff resist change — and how do you get them on board? Most pushback isn’t laziness. It’s fear, uncertainty, or poor communication. In this episode, we’ll explore: * The 5 biggest barriers to change in pubs (fear of incompetence, loss of control, ripple effects, bad timing, poor comms). * The psychology of resistance (loss aversion, social proof, change fatigue). * Frameworks like Kotter, ADKAR, and Lewin for turning resistance into support. * Real pub case studies: fails and wins. * A landlord toolkit for spotting resistance early and flipping it into buy-in. 👉 Full written guide: smartpubtools.com/blog [http://smartpubtools.com/blog] 👉 Automate your pub marketing: smartpubtools.net [http://smartpubtools.net]
17 episodios
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