Quinten van der Nat's channel
If you'd like to work together, let's chat https://tally.so/r/7RLZva In this video, I break down the NikeSKIMS funnel and show you the 3 levers that actually move revenue: ✅ 1) Increase conversion rate (turn more visitors into customers) ✅ 2) Increase AOV (get customers to spend more per order) ✅ 3) Increase LTV (keep them buying longer)And Nike x SKIMS is a masterclass in all three. What you’ll learn in this breakdown: * How drops + “sell-out culture” manufacture real scarcity (and why it works) * The psychology behind exclusivity positioning * How brands use identity priming to sell who you want to become (not the product)* Why “New Year, New You” framing boosts cold traffic conversions * How collabs shortcut trust using desirability + legitimacy * How “Restock” implies an entire story (and drives faster buying decisions)* Category page tactics that quietly increase bundle buying + cross-sells * Why mixing studio shots + UGC widens conversion across buyer types * Product page strategies that lift AOV without feeling pushy * Cart + checkout tactics that reduce drop-off and keep people in the funnel If you’re running an eCommerce brand, coaching offer, agency, SaaS, or any funnel-based business — this breakdown gives you plug-and-play principles you can apply immediately. Key takeaway: People don’t buy what they need. They buy the bridge between who they are now and who they want to become. Connect with me: Instagram: https://www.instagram.com/qscnat/ LinkedIn: https://www.linkedin.com/in/qscnat/ Disclaimer: This content is for educational purposes only and does not constitute professional advice. Conduct your own research before making decisions. This information is not a guarantee of success and results may vary. The creator is not liable for any actions taken based on this content. #marketing #ecommerce #cro #conversionrateoptimization #digitalmarketing #branding #copywriting #salesfunnel #shopify #growthmarketing #nike #skims #nikeskims
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