038: What Capital Raisers Must Do Differently in 2026 with Christy Schnurle

040: "I Hate Talking About Myself": How to Post on LinkedIn Without Bragging (Joe Rinderknecht)

What if the biggest thing holding back your capital raises isn't your network, but the way you're communicating your value? In this coaching episode, Amy sits down with multifamily investor Joe Rinderknecht to tackle one of the biggest challenges growing capital raisers face: attracting new investors without feeling salesy. Together, they explore how to move beyond referrals, create authentic LinkedIn content, identify the real goals and fears of ideal investors, and build relationships that naturally lead to investment opportunities. If you've ever struggled with marketing yourself while staying true to who you are, this conversation will change the way you think about capital raising. This episode is for you if you've ever wondered: * How do I consistently attract new investors instead of relying only on referrals? * What should I post on LinkedIn if I don't want to sound self-promotional? * How do I create content that actually resonates with potential investors? * Why isn't talking about deals enough to attract capital? * How do I identify my ideal investor avatar? * What fears and goals should my content address? * How do I build trust online before ever asking someone to invest? * How can I nurture existing investors while attracting new ones? * What happens after someone starts engaging with my content? By the end of this episode, you'll walk away with: * A practical framework for creating investor-focused content instead of property-focused content * A better understanding of why relationships—not transactions—drive long-term capital raising success * A clear process for identifying your ideal investor's goals, fears, and motivations * Insight into how LinkedIn can help you attract and nurture investors at scale * Confidence in creating authentic content without feeling like you're bragging or selling * A new perspective on positioning real estate as the vehicle instead of the destination * Actionable ideas for turning social media engagement into meaningful investor relationships * A long-term strategy for building a predictable pipeline of new investor opportunities Hit play to learn how to build authentic relationships, create content investors actually care about, and position yourself as the trusted guide who helps people reach their financial goals. Connect with Joe Rinderknecht! LinkedIn: https://www.linkedin.com/in/christyschnurle/https://www.linkedin.com/in/joerinderknecht/ [https://www.linkedin.com/in/joerinderknecht/] Email: joe@cowboycapital.us Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you! 🔗 https://www.sylviscapital.comLinkedIn Capital Raising Secrets on Demand www.capitalraisingsecrets.com [http://www.capitalraisingsecrets.com/] Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/ [https://www.linkedin.com/in/amysylvis/]

039: Can't Find Deals That Pencil? Here's How to Partner With People Who Can

If you're finding great operators but struggling to become the kind of partner they want to work with, this episode will help you stand out for more than just the capital you can bring. In this solo episode, Amy shares a practical four-part checklist for becoming a more attractive co-GP, fund manager, or capital-raising partner. She explains why relationships still drive opportunities, how your online presence shapes first impressions, what experienced operators look for before saying yes to a partnership, and why honesty about your strengths and limitations is one of the fastest ways to build trust. This episode is for you if you've ever wondered: * How do I become a more attractive partner to experienced operators? * Why do some capital raisers get invited into great deals while others don't? * What should I be doing before I ever ask someone to partner with me? * How important is my LinkedIn profile and online presence when building credibility? * How do I accurately communicate my capital-raising capacity? * What makes operators trust someone enough to invite them into a deal? * Should I say yes to every partnership opportunity that comes my way? * How can I create long-term relationships that lead to better deals? By the end of this episode, you'll walk away with: * A clear framework for becoming the type of partner experienced operators want to work with * A better understanding of why relationships should be built long before you need a deal * Insight into how your personal brand and online presence influence partnership opportunities * A practical approach to communicating your capital-raising capacity with confidence and honesty * A new perspective on why reputation and referrals are often more valuable than experience alone * Clarity on evaluating whether a partnership is the right fit for both parties * Confidence in positioning yourself as a reliable, trustworthy, and valuable long-term partner Hit play to learn how to build stronger partnerships, increase your credibility, and become the kind of capital raiser operators are excited to work with. Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you! 🔗 https://www.sylviscapital.comLinkedIn Capital Raising Secrets on Demand www.capitalraisingsecrets.com [http://www.capitalraisingsecrets.com/] Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/ [https://www.linkedin.com/in/amysylvis/]

038: What Capital Raisers Must Do Differently in 2026 with Christy Schnurle

If you've built a solid network but still find yourself relying on the same investors for every raise, it may be time to rethink how you're building trust, creating content, and expanding your reach. Amy sits with multifamily investor and fund manager Christy Schnurle for a conversation about moving beyond friends and family capital while navigating today's rapidly changing investment landscape. Together, they discuss how to vet operating partners, communicate with investors during uncertain market conditions, create authentic LinkedIn content, and build meaningful relationships that lead to long-term investor trust. This episode is for you if you've ever wondered: * How do I find trustworthy operators to partner with on real estate deals? * What due diligence should I perform before investing with another sponsor? * How do I communicate market uncertainty without creating fear? * What should I be telling investors about today's economic environment? * Why are my webinars, emails, and content getting less engagement? * How do I stand out when investors are overwhelmed with AI-generated content? * What type of LinkedIn content actually attracts potential investors? * Should I be using cold LinkedIn DMs to raise capital? * How do I balance educational content with personal stories on LinkedIn? By the end of this episode, you'll walk away with: * A clearer understanding of how experienced sponsors evaluate potential operating partners * Practical ideas for communicating market risks while maintaining investor confidence * A better perspective on why authenticity is becoming more valuable than ever in today's content landscape * Insight into creating LinkedIn content that connects with investor goals instead of simply teaching real estate concepts * A practical framework for using lead magnets to nurture investor relationships over time * Clarity on why relationship-building consistently outperforms cold outreach for capital raising * Actionable strategies for choosing content and graphic pillars that improve engagement on LinkedIn * Confidence in building trust with investors through education, transparency, and consistency Hit play to learn how to build stronger investor relationships, communicate with confidence during uncertain markets, and create content that attracts the right investors without sacrificing authenticity. Connect with Christy Schnurle! Website: https://theopalfund.com [https://theopalfund.com] LinkedIn: https://www.linkedin.com/in/christyschnurle/ [https://www.linkedin.com/in/christyschnurle/] Instagram: https://www.instagram.com/christy.schnurle/ [https://www.instagram.com/christy.schnurle/] Facebook: https://www.facebook.com/people/Christy-Schnurle/61567999375009/ [https://www.facebook.com/people/Christy-Schnurle/61567999375009/] Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you! 🔗 https://www.sylviscapital.comLinkedIn Capital Raising Secrets on Demand http://www.capitalraisingsecrets.com/www.capitalraisingsecrets.com [https://www.capitalraisingsecrets.com] Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/ [https://www.linkedin.com/in/amysylvis/]

037: 3 LinkedIn Mistakes that will Keep you from Closing your Next Deal

If you're posting on LinkedIn but still not attracting the right investors, the problem may not be how often you post. It may be how LinkedIn is reading your activity. In this solo episode, Amy breaks down three common LinkedIn mistakes that may be limiting your reach, weakening your credibility, and keeping qualified investors from finding you. She explains why engagement pods can hurt your account, why chasing virality can confuse the algorithm, and why strategic commenting may be one of the biggest missed opportunities for capital raisers right now. This episode is for you if you've ever wondered: * Why am I posting on LinkedIn but still not getting investor conversations? * Could engagement pods or comment groups actually hurt my account? * Why did my LinkedIn reach suddenly drop? * What does the new LinkedIn algorithm want from my content? * Should I focus on going viral or staying consistent with my topics? * How many content pillars should I be posting about? * Why does LinkedIn care about my profile and content alignment? * Am I commenting in a way that actually builds relationships? * How can I get in front of my target investor without relying only on my own posts? By the end of this episode, you'll walk away with: * A clearer understanding of why engagement pods can damage your LinkedIn visibility * Insight into how LinkedIn may throttle accounts that use inauthentic engagement tactics * A practical reason to stop chasing virality and start building consistency * Clarity on why two to three content pillars matter for capital raisers * A better understanding of how the algorithm evaluates your profile, posts, and topics together * A new strategy for using comments as relationship-building opportunities * A clearer picture of where to show up so your target investors can find you * Confidence in using LinkedIn in a more authentic, strategic, and investor-focused way Hit play to learn how to avoid the LinkedIn mistakes that may be costing you visibility, credibility, and investor capital, so you can start building stronger relationships with the right investors. Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you! 🔗 https://www.sylviscapital.comLinkedIn Capital Raising Secrets on Demand www.capitalraisingsecrets.com [http://www.capitalraisingsecrets.com/] Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/ [https://www.linkedin.com/in/amysylvis/]

036: The LinkedIn Algorithm just blew up - now what?! (LinkedIn profile audit with Brian Armstrong)

If your LinkedIn engagement has dropped and you're wondering whether the platform is still worth your time, this episode may completely change how you think about the new algorithm. Amy sits down with capital raiser and structural engineer Brian Armstrong to discuss how LinkedIn's evolving algorithm is changing the way capital raisers attract investors. Together, they explore profile optimization, credibility-building, content alignment, and the strategies that can help investors find and trust you online. This episode is for you if you've ever wondered: * Why are my LinkedIn impressions and engagement suddenly lower? * Does my LinkedIn profile impact how my posts perform? * What does LinkedIn actually look for when evaluating expertise? * How do I optimize my profile for the new algorithm? * Should I include my W-2 career in my LinkedIn profile? * What should my headline say if I'm raising capital? * Which skills should I highlight to support my content strategy? * How can I position my background as an advantage for investors? * Why are some people getting more investor conversations despite lower impressions? By the end of this episode, you'll walk away with: * A clear understanding of how the new LinkedIn algorithm evaluates your profile * Insight into why profile alignment now impacts post distribution and reach * A practical framework for optimizing your headline, About section, experience, and skills * A better understanding of how to connect your professional background to your investing expertise * Clarity on why profile optimization is no longer optional for capital raisers * A strategy for building authority and credibility with potential investors on LinkedIn * A new perspective on measuring success beyond impressions and vanity metrics * Confidence in adapting to LinkedIn's changes and using them to your advantage Hit play to learn how to optimize your LinkedIn profile, increase your visibility with the right investors, and make the algorithm work for your capital raising business instead of against it. Connect with Brian Armstrong! LinkedIn: https://www.linkedin.com/in/brianarmstrongse/ [https://www.linkedin.com/in/brianarmstrongse/] Email: brian@progresscapitalgroup.com Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you! 🔗 https://www.sylviscapital.comLinkedIn Capital Raising Secrets on Demand www.capitalraisingsecrets.com [http://www.capitalraisingsecrets.com/] Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/ [https://www.linkedin.com/in/amysylvis/]