Performance vs. Traditional Marketing—Know the Real Difference | Growth Snacks #5 | Reach 4 Growth

Growth Without Retention?

What if growth wasn’t about acquiring more customers... but about keeping the ones you already have? In this episode of Reach for Growth, I sit down with Tom Burrell, Founder of Retention Coach and former SVP of Retention at DAZN, who has spent over 26 years mastering customer retention and CRM for brands like Manchester United, TalkTalk, and Digitas LBi. We dive deep into: - Why retention is the new growth strategy - The simple math behind how a 5% retention boost can double profits - How brands can stop chasing short-term wins and build lasting loyalty - What the future of retention and CRM looks like in the era of AI 💡 About The Guest: Tom is the founder of Retention Coach , a consultancy helping brands drive retention-led growth. He also writes a brilliant free newsletter that breaks down actionable retention strategies every marketer should read — check it out here: 👉 https://theretentionblueprint.beehiiv.com/subscribe 🎙️ About Me, Gamal: I’m the founder of Gambra Digital, a performance marketing agency that helps funded startups in MENA scale into new markets, acquire more customers, and drive CAC down. If you’re spending serious ad budget and want senior-led help to make it work harder, visit gambradigital.com [https://gambradigital.com] 🎧 Recorded at: Huge shoutout to Cinixar, one of the best podcast studios in Dubai. If you’re looking for a top-tier setup for your own show, check out their website here 👉 https://cinixar.com/ 💬 Drop your thoughts in the comment, do you think brands underestimate retention? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reach4growth.com [https://www.reach4growth.com?utm_medium=podcast&utm_campaign=CTA_1]

From SEO to AEO

From SEO to AEO: How AI Search Engines Are Changing Everything SEO isn’t dying, it’s evolving. In this episode of Reach for Growth, Gamal sits down with Mahmoud to unpack how AI Search Engines like ChatGPT and Perplexity are changing the rules of visibility, discovery, and organic growth. We dive deep into AEO (Answer Engine Optimization), the next evolution of SEO, and explore how brands can prepare for an era where AI decides what people see, not Google’s blue links. 🔍 In this episode, you’ll learn: - What AEO really is (and how it differs from SEO). - Why AI search might be a bigger disruption than mobile ever was. - How to make sure your brand gets cited by ChatGPT, Perplexity, or Gemini. - Whether backlinks still matter in an AI-driven world. - How paid and organic strategies will collide (and what that means for CAC). - The future of discovery: who wins the visibility war, Google or AI engines? 💡 Whether you’re a founder, CMO, performance marketer, or SEO pro, this episode is your crash course in staying relevant — and profitable — in the AI era. About the Guest – Mahmoud Nessim Mahmoud is a digital growth and SEO expert with deep experience in search strategy, content architecture, and performance-driven organic growth. He helps brands navigate the fast-changing landscape of AI-powered search and stay ahead of the curve with AEO (Answer Engine Optimization) strategies that actually work. 🎙️ About the Host – Gamal (Reach 4 Growth Podcast) I’m the founder of Gambra Digital, a performance marketing agency that helps funded startups in MENA scale into new markets, acquire more customers, and drive CAC down. If you’re spending serious ad budget and want senior-led help to make it work harder, visit gambradigital.com [https://gambradigital.com] 🎧 Listen on: Spotify | Apple Podcasts | YouTube 💬 Join the Conversation: Drop your thoughts in the comments, do you think SEO is dead, or just reinventing itself? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reach4growth.com [https://www.reach4growth.com?utm_medium=podcast&utm_campaign=CTA_1]

من القاهرة ⬅️ دبي: كيف حصلت على عرض عمل بدون تقديم

الانتقال من مصر إلى دبي قد يبدو صعبًا، لكنه ليس مستحيلًا. في هذه الحلقة من سلسلة Growth Snacks ، يشارك جمال تجربته في العثور على وظيفة في دبي، وما تعلّمه خلال رحلته: ✅ أهمية التواجد المهني على لينكدإن ✅ المهارات التي أحدثت فرقًا حقيقيًا ✅ ولماذا من الضروري بناء علاقات مهنية حقيقية ليست وصفة سحرية، بل تجربة حقيقية فيها دروس بسيطة قد تساعدك في خطوتك التالية. 💡 مناسبة لـ: المهتمين بالتسويق الرقمي • الباحثين عن فرص عمل خارج مصر • أي شخص في مرحلة انتقال مهني 📩 انضم إلى مجتمع Reach 4 Growth—حيث نتعلّم من القصص الواقعية، لا من النظريات فقط. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reach4growth.com [https://www.reach4growth.com?utm_medium=podcast&utm_campaign=CTA_1]

Performance vs. Traditional Marketing—Know the Real Difference | Growth Snacks #5 | Reach 4 Growth

A lot of people use the term performance marketing—but few truly understand what it means (and how it differs from traditional marketing). In this episode #5 of the Growth Snacks series, Gamal breaks down: ✅ The real definition of performance marketing (not just paid ads)✅ How it compares to traditional marketing in strategy and results✅ Why data-driven marketing turns ad spend into smart investmentIf you're running digital campaigns or leading growth and still guessing what’s working—this is your call to get clear, focused, and ROI-minded. 💡 Perfect for:Marketing leads • Startup founders • Growth teams • Anyone building digital strategy with a limited budget I’m the founder of Gambra Digital, a performance marketing agency that helps funded startups in MENA scale into new markets, acquire more customers, and drive CAC down. If you’re spending serious ad budget and want senior-led help to make it work harder, visit gambradigital.com [https://gambradigital.com] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reach4growth.com [https://www.reach4growth.com?utm_medium=podcast&utm_campaign=CTA_1]

Temu’s Exit = Your Window to Win Back Google Ads | Growth Snacks #4 | Reach 4 Growth Podcast

A major player just stepped off the field—Temu pulled out of Google Shopping and PMax in the U.S., and it could be the start of something big for MENA advertisers. In this episode #4 of the Growth Snacks series, Gamal breaks down: ✅ What Temu’s U.S. exit means for ad auctions globally✅ Why MENA marketers should monitor Shopping & PMax impressions✅ How to test, reallocate, and move fast to reclaim ad efficiency If your CPCs spiked last year or your Shopping performance took a hit, this might be your short-term chance to win back share—profitably. 💡 Perfect for: Performance marketers • Paid media leads • E-commerce advertisers • Anyone managing Google Ads in MENA I’m the founder of Gambra Digital, a performance marketing agency that helps funded startups in MENA scale into new markets, acquire more customers, and drive CAC down. If you’re spending serious ad budget and want senior-led help to make it work harder, visit gambradigital.com [https://gambradigital.com] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reach4growth.com [https://www.reach4growth.com?utm_medium=podcast&utm_campaign=CTA_1]