How To Build a Strong Culture & Scale To 2,000+ Sales a Year w Tom Rawson

Why Auctions Aren't Just About Competition w David Palfreyman

Why most agents only understand half of what an auction achieves! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w David Palfreyman) * Why auction is price discovery, not just a competition engine * The exact buyer question that gets a real number without misleading anyone * Why your "accurate" appraisal can only ever describe the past * How one $1.9M outlier sale damaged the next campaigns nearby * The legal reason you can't guide a buyer on price Chapters 04:55 What Agents Get Wrong After The Listing 06:21 Price Discovery Not Competition 12:02 Where Would You Love To Buy It 17:47 The Fiduciary Conflict 21:39 The 1.9M Outlier 30:59 Real Estate Is A Roller Coaster

Why AI Will Replace 2 Out Of 3 Real Estate Agents w Colton Lindsay

A top 1% North American agent predicts 1.55 million agents will become 500,000 in 3 years and shares exactly how NZ agents can survive in this new AI world! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w Colton Lindsay) * Psychological and emotional state management * Building and nurturing relationships * The impact of social media on real estate business * The shift towards personal brands and technology in real estate AI in real estate * Future of real estate transactions Chapters * 00:00 Psychological and Emotional State Management * 08:25 The Impact of Social Media on Real Estate Business * 17:29 The Shift Towards Personal Brands and Technology in Real Estate * 24:11 The Impact of AI in Real Estate * 28:10 Squeezing more revenue from each transaction * 34:56 The 3 levels of AI adoption * 39:19 The 6 daily habits of top agents * 49:17 The treasure hunter's three lessons

How to Win Listings Against Top Agents w Ray Chan, Ray White Parnell

A former classical conductor is winning listings against Auckland's top agents and he says it comes down to one thing: kill them with kindness! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w Ray Chan) * The 5-minute values pitch Ray opens every listing presentation with * The "kill them with kindness" same-day drop that converts strangers into clients * The Phase One Pack he won't deliver if a single ribbon is out of place * The two-phase listing presentation that wins more vendors * The two specific things costing agents listings right now Chapters 02:35 The Phase One Pack 11:40 Kill them with kindness 13:25 The two-phase presentation 16:40 Excellence, Integrity, Care 24:15 Briefing the photographer 33:50 Talk less. Ask more.

How Australia's #1 Harcourts Agent Builds a $3M GCI Business w Pat Ivey

The number one ranked Harcourts agent across Australia reinvests up to $600,000 of his GCI back into marketing every year and explains exactly where he spends it! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w Pat Ivey) * Why Pat reinvests 10-20% of his GCI into outbound marketing every single year * The three fundamentals every long-term real estate business is built on * The DLE-with-voucher tactic that earns him three extra seconds of attention * Why daily journaling beats annual goal setting (and the four questions Pat writes every morning) * Why chasing expires is the fastest way to be out of the game in two years Chapters 02:09 The Three Fundamentals 05:51 The 10-20% GCI Marketing Rule 07:53 The DLE-With-Voucher Tactic 15:13 Open Home Conversations That Convert 17:09 Price Improvement, Not Price Reduction 19:07 The Lazy Hire vs The Right Hire 22:36 Pat's Morning Journaling Framework 26:42 Use Disappointment As Fuel 28:26 High Hanging Fruit Vs Low Hanging Fruit 32:30 The One Piece Of Advice For A Long-Term Business

How To Build a Strong Culture & Scale To 2,000+ Sales a Year w Tom Rawson

Why Tom Rawson fired agents earning over $1.5M GCI to protect his team culture and how he grew Ray White AT Realty from 10 people to 180! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w Tom Rawson) * The non-selling owner model that grew Ray White AT Realty from 10 people to 180 without competing with his own agents * Why Tom let go of agents earning over $1.5M GCI to protect his team culture * The 90-day action plan that sets new agents up for the next three decades * The financial reality of transitioning from selling principal to non-selling owner (7 figures to "not a lot") * Why defining "enough" is the most important exercise most business owners never do Chapters 05:41 From 10 People To 180 — Three Things That Drove Growth 07:31 The Non-Selling Business Owner Model 11:28 Firing $1.5M GCI Agents To Protect The Culture 17:33 The 90-Day Plan For New Agents 33:14 How To Transition From Selling To Non-Selling Owner 41:18 Defining "Enough" — Your Real Finish Line