Real Growth: For Real Estate Agents
Why most agents only understand half of what an auction achieves! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w David Palfreyman) * Why auction is price discovery, not just a competition engine * The exact buyer question that gets a real number without misleading anyone * Why your "accurate" appraisal can only ever describe the past * How one $1.9M outlier sale damaged the next campaigns nearby * The legal reason you can't guide a buyer on price Chapters 04:55 What Agents Get Wrong After The Listing 06:21 Price Discovery Not Competition 12:02 Where Would You Love To Buy It 17:47 The Fiduciary Conflict 21:39 The 1.9M Outlier 30:59 Real Estate Is A Roller Coaster
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