RealPropPro Podcast Ep 22 - Rafael Cortez | September 25, 2025

RealPropPro Podcast Ep 23 - Brian Koons | November 13, 2025

Summary In this conversation, Brian Koons discusses the implications of the new ADU regulations in San Diego, highlighting how these changes allow for increased property development and value. He shares his personal experience of discovering the potential for more units on a property, emphasizing the importance of understanding municipal regulations in real estate investment. Takeaways The ADU program in San Diego allows for significant property development. Understanding local regulations can lead to increased property value. The potential for multiple ADUs can transform investment strategies. Researching municipal codes is crucial for maximizing property potential. The ability to add units can significantly impact housing solutions. Investors should stay informed about zoning laws and regulations. Strategic planning can lead to doubling unit counts on properties. The ADU revolution is reshaping the real estate landscape in California. Investing in properties with ADU potential can yield high returns. Knowledge of regulations is key to successful real estate investment. Chapters 1. Introduction to RealPropPro Podcast  2. Brian Koons' Background - [00:01:30] 3. Understanding House Hacking - [00:05:00] 4. Real Estate Investing Journey - [00:08:30] 5. ADU Development Insights - [00:15:00] 6. Challenges and Successes in Real Estate - [00:22:00] 7. HK Development and Personal Branding - [00:30:00] 8. Creative Financing and AI in Real Estate - [00:38:00] 9. Conclusion and Contact Information - [00:45:00] Mentions Books:"Rich Dad Poor Dad" by Robert Kiyosaki "The House Hacking Strategy" by Craig Curelop "The Book on Rental Property Investing" by Brandon Turner Companies/Organizations:HK Development Group (Co-founded by Brian Koons) Builder Nation (Brian's educational platform)

RealPropPro Podcast Ep 22 - Rafael Cortez | September 25, 2025

Summary In this conversation, Rafael Cortez discusses the foundational aspects of real estate wholesaling, emphasizing the importance of communication and understanding the process before diving into systems and procedures. He highlights the need for confidence in conversations with sellers and the significance of tracking key performance indicators (KPIs) to fine-tune operations. Takeaways * Hustle is a season, not a strategy — real businesses are built on systems. * Seller conversations and confidence matter more than fancy marketing at the start. * The PULSE framework (Prospect, Underwrite, Lock, Sell, Elevate) is a roadmap for wholesaling success. * Mentors, masterminds, and networking cut years off the learning curve. * AI and automation (GHL, follow-up sequences) unlock hidden deals and scale businesses faster. Mentions 📚 Books * Entrepreneurial Leap – Gino Wickman 🎙 People & Platforms * Rafael Cortez – guest, founder of CEO Pulse Platform * Gino Wickman – author (Entrepreneurial Leap) * Sean Terry – wholesaling mentor/coach 🌐 Websites & Software * PropStream – data & comps software * BatchLeads – lead generation platform * ConnectedInvestors.com – lead/data software * Zillow, Redfin, Realtor.com – free comps tools * InvestorLift – dispositions/buyer platform * InvestorBase.com – dispositions platform * Meetup.com – for finding REI networking events * Go High Level (GHL) – CRM & automation software * Podio – CRM (previously used by Rafael) 💼 Business / Investing References * PULSE Framework (Prospect, Underwrite, Lock, Sell, Elevate) * Standard Operating Procedures (SOPs) * Key Performance Indicators (KPIs) * Cold calling & door knocking (seller lead gen strategies) * Skip tracing (mentioned in lead sourcing) * Title companies (for free lists, e.g., 60-day late list) * Joint Ventures (JV) / Co-wholesaling * AI in follow-up automation Chapters 00:00 Introduction to the Podcast and Guest 01:25 Rafael's Journey from Firefighter to Entrepreneur 03:36 Transitioning to Real Estate and Business Mindset 06:35 The Leap into Entrepreneurship 09:50 Lessons from Early Business Ventures 12:42 Scaling Up in Real Estate Wholesaling 15:41 Building Systems for a Scalable Business 17:32 Understanding the Wholesaling Process 19:20 The PULS Framework for Success 25:18 Underwriting and Locking Deals 30:48 Selling and Disposition Strategies 34:31 Elevating Your Business 42:53 The Role of Organizational Psychology 46:36 Incorporating AI in Business Operations 50:32 Outro

RealPropPro Podcast Ep 21 - Micah Nicholes | September 11th, 2025

Summary In this conversation, Micah Nicholes discusses the importance of building trust and confidence in sales. He emphasizes the need for sales professionals to help potential clients gain clarity and navigate their uncertainties, ultimately leading to higher success rates in closing deals. Micah also highlights the role of coaching in fostering relationships that are based on trust and understanding. Takeaways * Empathy and trust close more deals than price alone. * Equity from real estate can be leveraged to buy businesses or fund bigger ventures. * Consistency in marketing and strong follow-up are key to probate/inheritance deal success. * Modernizing with tech, automation, and AI creates a competitive edge in lead generation. * Reading and applying business/sales books (e.g., Rich Dad Poor Dad, Good to Great, Persuasion) accelerates growth. * Coaching is essential for building relationships. * Get people to know, like, and trust you. * Confidence is key in sales interactions. * Clarity helps in convincing hesitant clients. * Understanding client needs leads to better outcomes. * Building relationships is a long-term strategy. Mentions:📚 Books * Rich Dad Poor Dad – Robert Kiyosaki * Cashflow Quadrant – Robert Kiyosaki * Real Estate Riches – Dolph De Roos (part of Rich Dad series) * The Go-Giver – Bob Burg & John David Mann * The Millionaire Real Estate Investor – Gary Keller * The 10X Rule – Grant Cardone * Persuasion – (sales/marketing psychology book) * Secrets of Closing the Sale – Zig Ziglar * Good to Great – Jim Collins * BE 2.0: Beyond Entrepreneurship 2.0 – Jim Collins & Bill Lazier 🎙 People & Events * Sharon Lechter – co-author/publisher of Rich Dad Poor Dad, mentioned mastermind dinner * Dolph De Roos – author, Rich Dad speaker at Deal Champ Summit 2025 * Deal Champ Summit 2025 – Dean Rogers, Jason Prichard and Stratton Brown. 🌐 Websites & Services * RealPropPro.com – (host’s platform) * USLeadList.com – Micah’s company (probate & pre-probate lead provider) * Yellow Letter – direct mail service tied into Micah’s business 💼 Business / Investing References * Probate & Pre-Probate Leads – core of US Lead List’s business * Inheritance List – specialized data product * SBA Loans – Small Business Administration funding for acquisitions Chapters 00:00 Introduction to Real Estate Investing and Podcast Goals 03:07 Micah Nichols: Early Life and Journey to Real Estate 05:46 Transitioning from Jobs to Real Estate Investments 09:01 The Influence of Robert Kiyosaki and Real Estate Mindset 11:36 Comparing Real Estate and Business Purchases 14:17 Navigating the Business Acquisition Process 17:07 Leveraging Real Estate Equity for Business Ventures 19:49 Innovations at US Lead List and Modernizing Marketing 22:26 Understanding Probate and Pre-Probate Leads 25:13 Expanding Services and Data Offerings at US Lead List 31:43 The Shift to Subscription Models 32:31 Harnessing AI for Business Efficiency 35:00 AI in Client Interactions 36:26 Empathy in Cold Calling 40:35 Strategies for Standing Out in Marketing 48:27 Effective Direct Mail Strategies 50:10 The Importance of Follow-Up in Sales 54:58 Recommended Reads for Business Growth 59:08 Outro

RealPropPro Podcast Ep 20 - Rhea Campbell | September 4th, 2025

Summary In this conversation, Rhea Campbell discusses the intricacies of project lending, emphasizing the importance of understanding the project dynamics and the evaluation of business plans. She highlights that while the initial underwriting may not be perfect, the lender's own assessment will ultimately determine the viability of the deal. The focus is on the ability to execute the business plan and achieve a clean exit, which are critical factors in the lending decision. Takeaways Education and mentorship speed up success. Raising capital is about trust and relationships. Private money lending fuels rapid growth. Bigger deals are possible with creativity and partnerships. Investing in mentorships pays off exponentially. Chapters 00:00 Introduction to Real Estate Investing and Coaching 02:52 Rhea Campbell's Journey: From Corporate to Entrepreneur 08:43 The Shift to Real Estate: Discovering True Passion 15:37 Building a Portfolio: The Importance of Education and Community 20:29 Raising Capital: Strategies for New Investors 26:43 Lessons Learned: The Importance of Preparation and Trust 32:09 The Virtuous Circle of Investment 32:55 Building Trust as a New Investor 35:31 Transitioning from Single Family to Commercial Deals 40:16 Understanding Different Revenue Streams 44:52 Starting in Real Estate: Single Family vs. Commercial 49:58 The Importance of Education and Mentorship 53:02 Investing in Yourself: The Value of Education 01:01:09 Outro 📚 Books The 10x Rule – Grant Cardone The E-Myth / The E-Myth Revisited – Michael E. Gerber 🎙 Podcasts / Groups / Mentorships SubTo Community – Pace Morby’s mentorship group 🌐 Websites & Services RealPropPro.com

RealPropPro Podcast Ep 19 - Trevor Mauch | August 28th 2025

Summary: In this conversation, Trevor Mauch discusses the challenges of entrepreneurship, particularly the emotional toll it can take. He reflects on his own experiences of feeling drained and resentful despite external success, questioning the reality of the entrepreneurial dream. He emphasizes the importance of gratitude and the struggle of balancing personal identity with business ownership. Takeaways * I've got a business that now is draining the crap out of my energy. * I'm growing this massive resentment. * I started to question whether that entrepreneurial dream is real. * Everything was amazing from the outside. * I wasn't grateful for what I had. * I didn't know how to have me owning the business versus the business owning me. * Making good money but feeling empty. * The internal struggle with my business is real. * The entrepreneurial dream I bought into is under scrutiny. * How to have me owning the business is a challenge. Chapters 00:00 Introduction to Real Prop Pro Podcast 02:50 Trevor Mauch's Background and Early Influences 06:45 Early Career and Discovering Passion for Business 09:50 The Journey to Carrot.com 18:04 Building Carrot: The Evolution of a Business 22:52 The Importance of SEO and Conversion 34:29 Energy Audit: Optimizing for Joy and Energy 37:09 Proactive Energy Management 39:55 The Importance of Delegation 43:04 Health and Well-being of Entrepreneurs 45:49 What Did You Hire Your Business For? 49:25 Understanding Pain Lines in Business 55:43 Identity Upgrades for Entrepreneurs 58:56 Leveraging AI in Business 01:07:28 Weekly Book Giveaway Introduction 01:07:33 Outro 🌐 Websites / URLs * realproppro.com – (Ian introducing RPP) * carrot.com – Trevor’s company, repeatedly mentioned * carrot.com/energy – free resource for Trevor’s “energy audit” * carrot.com/blog – Carrot blog with posts on AI & Google search * trevormauch.com/freedom – Trevor’s site with his Entrepreneur Freedom Formula 🎙️ Podcast Mentions * RealPropPro Podcast – Ian’s podcast where this interview takes place * Entrepreneur Freedom Formula [https://www.youtube.com/watch?v=vRmgVwblW24&list=PLrkbCewZW_PAx7PdKDA0fwNAjVPTjvV4v] – Trevor's Podcast 📚 Book Mentions * Carlton Sheets Course (real estate investing, “no money down” strategy) * Conquer the Chaos – by Clate Mask (Infusionsoft founder) * The 10X Rule – Grant Cardone * The Go-Giver – Bob Burg & John David Mann * The E-Myth Revisited – Michael E. Gerber * The Millionaire Real Estate Investor – Gary Keller * Rich Dad Poor Dad – Robert Kiyosaki